Learn how Red Robin built a trusted, clean and accurate data foundation across multiple systems.
Challenges
Concerned About Making Decisions with Bad Data
- Unable to create a data foundation of trusted, clean, accurate data that could be sourced from multiple systems
- Could not document and manage standard menus while accounting for regional differences
- Needed standardized data records to be used in multiple down- stream systems including POS, Display and 3rd party tools
- Want to create Golden Customer Records in order to manage loyalty program, and drive better targeted marketing campaigns
Strategy
Find Quick Win, then go for more!
- Quick Win by implementing the MDM foundation for Locations.Regional data experts can input variances to standard menu.
- Focused next on Menu – from ideation to menu addition. Automated entire process – quick setup to ongoing maintenance accounting for all necessary information.
- Customer is next area to focus on. Opportunity to support effective/targeted marketing campaigns and loyalty program.
Outcome
Strategic
- “Significant savings achieved on menu reprints – Eliminated waste”
- “Quick wins brought 100% executive support – A culture of data”
What’s Next
- “Drive strategic plan to customers – offers by customers type”
