Success at Red Robin

Learn how Red Robin built a trusted, clean and accurate data foundation across multiple systems.

Challenges

Concerned About Making Decisions with Bad Data

Unable to create a data foundation of trusted, clean, accurate data that could be sourced from multiple systems
Could not document and manage standard menus while accounting for regional diﬀerences
Needed standardized data records to be used in multiple down- stream systems including POS, Display and 3rd party tools
Want to create Golden Customer Records in order to manage loyalty program, and drive better targeted marketing campaigns

Strategy

Find Quick Win, then go for more!

Quick Win by implementing the MDM foundation for Locations.Regional data experts can input variances to standard menu.
Focused next on Menu – from ideation to menu addition. Automated entire process – quick setup to ongoing maintenance accounting for all necessary information.
Customer is next area to focus on. Opportunity to support eﬀective/targeted marketing campaigns and loyalty program.

Outcome

Strategic

“Significant savings achieved on menu reprints – Eliminated waste”
“Quick wins brought 100% executive support – A culture of data”

What’s Next

“Drive strategic plan to customers – offers by customers type”

Harvard Business Review on the Path to Trustworthy Data

of executives say that having a strong master data management program is important to ensuring their future success.

of executives believe their organizations are underinvesting in their enterprise-wide data strategy.

of executives say their organizations rely on more than 6 data types that are essential to business operations.

of respondents who have employed MDM say their organizations' approach to MDM is moderately or very effective.

*Source: Harvard Business Review Analytic Services, June 2021

Four stars

“The Profisee MDM platform provides exactly what we are looking for.”

―Slobodan R.

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“Very capable MDM platform with solid development toolkit and favorable TCO”

―Data & Analytics Architecture Manager in the Manuf

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Four stars

“Profisee really stood out with their attractive pricing model and implementation time compared to the competition.”

―Project Manager in the Finance Industry

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Four and a half stars

“Very affordable and user friendly. Great for modeling big data domains.”

―User in Higher Education

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Four and a half stars

“Great end-to-end product to make MDM easier for organizations.”

―Internal Consultant

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“Excellent vision and roadmap for the product.”

―Senior Manager Business Intelligence in the Servic

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Four stars

“The Profisee product is intuitive enough for us to implement our first domain in under six months.”

―Manager of Data Architecture in the Manufacturing

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“The technology is well built and is a flexible/robust tool – powerful engine and has solid UI and exceptional workflows – and ability to customize.”

―Vice President in the Manufacturing Industry

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“The best thing about the software is the UI, it is very nice and clear. It is very easy to understand”

―Administrator in Computer Software

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