Unable to create a data foundation of trusted, clean, accurate data that could be sourced from multiple systems
Could not document and manage standard menus while accounting for regional differences
Needed standardized data records to be used in multiple down- stream systems including POS, Display and 3rd party tools
Want to create Golden Customer Records in order to manage loyalty program, and drive better targeted marketing campaigns
Strategy
Find Quick Win, then go for more!
Quick Win by implementing the MDM foundation for Locations.Regional data experts can input variances to standard menu.
Focused next on Menu – from ideation to menu addition. Automated entire process – quick setup to ongoing maintenance accounting for all necessary information.
Customer is next area to focus on. Opportunity to support effective/targeted marketing campaigns and loyalty program.
Outcome
Strategic
“Significant savings achieved on menu reprints – Eliminated waste”
“Quick wins brought 100% executive support – A culture of data”
What’s Next
“Drive strategic plan to customers – offers by customers type”