Concerned About Making Decisions with Bad Data
- Unable to create a data foundation of trusted, clean, accurate data that could be sourced from multiple systems
- Needed standardized data records to be used in multiple down- stream systems including POS, Display and 3rd party tools
- Could not document and manage standard menus while accounting for regional differences
- Want to create Golden Customer Records in order to manage loyalty program, and drive better targeted marketing campaigns
FIND QUICK WIN, THEN GO FOR MORE!
- Quick Win by implementing the MDM foundation for Locations.Regional data experts can input variances to standard menu.
- Focused next on Menu – from ideation to menu addition. Automated entire process – quick setup to ongoing maintenance accounting for all necessary information.
- Customer is next area to focus on. Opportunity to support effective/targeted marketing campaigns and loyalty program.
STRATEGIC
“Significant savings achieved on menu reprints – Eliminated waste” “Quick wins brought 100% executive support – A culture of data”WHAT’S NEXT
“Drive strategic plan to customers – offers by customers type”Read additional case studies
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