Success at Red Robin

Learn how Red Robin built a trusted, clean and accurate data foundation across multiple systems.

Challenges

Concerned About Making Decisions with Bad Data

• Unable to create a data foundation of trusted, clean, accurate data that could be sourced from multiple systems
• Could not document and manage standard menus while accounting for regional differences
• Needed standardized data records to be used in multiple down- stream systems including POS, Display and 3rd party tools
• Want to create Golden Customer Records in order to manage loyalty program, and drive better targeted marketing campaigns

Strategy

Find Quick Win, then go for more!

• Quick Win by implementing the MDM foundation for Locations.Regional data experts can input variances to standard menu.
• Focused next on Menu – from ideation to menu addition. Automated entire process – quick setup to ongoing maintenance accounting for all necessary information.
• Customer is next area to focus on. Opportunity to support effective/targeted marketing campaigns and loyalty program.

Outcome

Strategic

• “Significant savings achieved on menu reprints – Eliminated waste”
• “Quick wins brought 100% executive support – A culture of data”

What’s Next

• “Drive strategic plan to customers – offers by customers type”