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Boyne Resorts Masters Customer Data with Profisee MDM

Implementing MDM to break down data silos and integrate customer data

Name: Boyne Resorts
Headquarters: Petoskey, MI, USA
Industry: Hospitality
Customer: Since 2021

Data Types Mastered with Profisee


Boyne Resorts selected Profisee MDM for its emphasis on quick time to value and experience in helping businesses manage their customer data. Choosing Profisee signified a turning point. The platform enabled Boyne Resorts to break down data silos, integrating customer data into a single, cohesive repository. Through the process of matching, merging and de-duplicating, Boyne Resorts used Profisee to clean and organize this reservoir of data and transform it into a powerful asset. This consolidation effort was pivotal in enhancing the understanding and management of customer data, paving the way for improved guest experiences.


With Profisee, Boyne Resorts was able to move beyond trying to derive insights from siloed customer data to creating a single source of truth that enables the company to lay the groundwork toward better understanding what its guests want and, ultimately, offering them a better overall experience. This evolution from analytical to operational use of data marked a significant leap forward in the company’s technical maturity, setting the company on a path to better serving its guests by making more personalized recommendations based on guests’ preferences and offering more of the kind of experiences guests want to see.

“One of the things that drew us to Profisee was its emphasis on quick time to value, in addition to the customer use case being a fairly bread-and-butter use case [for Profisee]…Those things combined really seemed to set Profisee ahead of the other options we were looking at in the marketplace.”
— Ryan Kneeshaw
VP of IT Enterprise Architecture, Boyne Resorts
Headshot of Ryan Kneeshaw.

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