DATA REALLY MATTERS.
Mastering customer, location and supply chain data at scale.
Headquarters: Ann Arbor, MI USA
Customer: Since 2014
Factor this in with their thousands of domestic locations, and Domino’s had a significant opportunity to harness this data to further enhance the consumer’s ordering experience and improve customer personalization and marketing segmentation across all of the digital channels that produce more than 3 million pizzas they sell each day
Customers often order from more than one physical location and place orders both in a store and through the multiple digital channels that Domino’s makes available to allow customers to engage with the brand in the manner that best fits their lifestyle.
At Domino’s, data matters. And they want their data to work as hard for them as each of their hundreds of thousands of team members across the globe.
Because of the tireless work of the Enterprise Information Management (EIM) to harness the matching engine in Profisee, they were able to achieve a unified, 360-degree view of their consumer domain, powering a personalized customer experience and helping optimize their targeting and marketing efforts.
In addition to ensuring a positive customer experience, Domino’s has ensured accurate, trusted data on their global locations and the complex supply chain that enables them to provide customers with their favorite products. Managing their IT assets also allows them to quickly respond to malware and other threats to their intellectual property and brand.
Master data management (MDM) helps us in areas
where data powers our brand…
… And we really believe that executing that effectively, and making the most out of our information opportunities sets us apart – putting us in a position to fly farther and faster than we would be able to without a solid data management foundation. Profisee has been an integral part of that strategy.
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