How Profisee helped Domino’s Pizza achieve their Insight Driven Enterprise.
Challenges
Needed Master Data to Optimize Sales & Profit
- Domino’s had a strategic directive to uniquely identify customers, households and their pizza buying patterns.
- Duplicate customer information across multiple systems – different ordering systems for online, app and phone; CRM; and Point of Sale (POS) system.
- Need to leverage corporate data across global franchisees.
- Customer identity stitching is currently not possible with the volume of data stored in transactions. This customer data is embedded in 1 Billion+ orders.
Strategy
Create Comprehensive Customer Data Strategy
- Implemented an MDM hub for customer data by creating golden records across 150+ markets for customers across CRM, ERP, Big Data and BI/DW applications.
- Automated validation and identification of variances between systems using business rules.
- Cleansed, de-duped and synced records including creating ongoing workflow to easily maintain this data across systems.
Outcome
Improvements Achieved with Profisee Platform
- Optimized sales and profitability with highly targeted and strategic marketing campaigns. Millions to the bottom line directly related to having mastered customer data.
- Centralized data hub for customer. All systems that use Customer data are working from one, clean trusted view of this data.
- Established strong enterprise data management foundation, and eliminated manual processes within existing systems
