DATA REALLY MATTERS.
Mastering customer, location and supply chain data at scale.
Headquarters: Ann Arbor, MI USA
Customer: Since 2014
Data Types Mastered with Profisee
Hear from Cliff, Enterprise Data Architect at Dominos’
At Domino’s, data matters. And they want their data to work as hard for them as each of their hundreds of thousands of team members across the globe.
Because of the tireless work of the Enterprise Information Management (EIM) to harness the matching engine in Profisee, they were able to achieve a unified, 360-degree view of their consumer domain, powering a personalized customer experience and helping optimize their targeting and marketing efforts.
In addition to ensuring a positive customer experience, Domino’s has ensured accurate, trusted data on their global locations and the complex supply chain that enables them to provide customers with their favorite products. Managing their IT assets also allows them to quickly respond to malware and other threats to their intellectual property and brand.
Master data management (MDM) helps us in areas
where data powers our brand…
… And we really believe that executing that effectively, and making the most out of our information opportunities sets us apart – putting us in a position to fly farther and faster than we would be able to without a solid data management foundation. Profisee has been an integral part of that strategy.
ENTERPRISE DATA ARCHITECT AT DOMINO’S
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