Success at American Heart Association

Learn how American Heart Association consolidated, cleansed and de-duped 40M records across their donor base for improved reporting and analytics.

Donor (customer) data is captured across multiple systems. 40 million records to master: lots of data, lots of diﬀerent places.
Wanted to roll out a corporate data governance strategy with workﬂow process
Need to integrate with Microsoft tech stack including easy integration with Dynamics.
Need to support data migration from old to new CRM.

Find cost eﬀective MDM solution that works with the Microsoft stack including Dynamics.
Select a tool – that supports data migration from Siebel to Dynamics.
Create Donor Golden Records by matching and de-duping existing records. Set up process for ongoing data harmonization including data governance workﬂow process.

Consolidated 40M total customer records into golden donor records. Cleansed, de-duped trusted data now.
CRM Migration completed with much higher quality, trusted data.
Better reporting & analytics; know their donors especially repeat donors.
Created target marketing campaigns to increase donor response rate and donation amounts.

Harvard Business Review on the Path to Trustworthy Data

of executives say that having a strong master data management program is important to ensuring their future success.

of executives believe their organizations are underinvesting in their enterprise-wide data strategy.

of executives say their organizations rely on more than 6 data types that are essential to business operations.

of respondents who have employed MDM say their organizations' approach to MDM is moderately or very effective.

Four stars

“The Profisee MDM platform provides exactly what we are looking for.”

―Slobodan R.

“Very capable MDM platform with solid development toolkit and favorable TCO”

―Data & Analytics Architecture Manager in the Manuf

Four stars

“Profisee really stood out with their attractive pricing model and implementation time compared to the competition.”

―Project Manager in the Finance Industry

Four and a half stars

“Very affordable and user friendly. Great for modeling big data domains.”

―User in Higher Education

Four and a half stars

“Great end-to-end product to make MDM easier for organizations.”

―Internal Consultant

“Excellent vision and roadmap for the product.”

―Senior Manager Business Intelligence in the Servic

Four stars

“The Profisee product is intuitive enough for us to implement our first domain in under six months.”

―Manager of Data Architecture in the Manufacturing

“The technology is well built and is a flexible/robust tool – powerful engine and has solid UI and exceptional workflows – and ability to customize.”

―Vice President in the Manufacturing Industry

“The best thing about the software is the UI, it is very nice and clear. It is very easy to understand”

―Administrator in Computer Software

The Profisee website uses cookies to help ensure you have the best experience possible. Learn more