YMCA of the USA Masters Staff Data with Profisee MDM

Implementing MDM to integrate, match, merge and standardize data

YMCA of the USA

Headquarters: Chicago, IL, USA
Industry: Non-profit
Customer: Since 2022

Data Types Mastered with Profisee

“I like the way this system has been adaptive, if you will, to the team, the way the team has been able to adapt their roles to Profisee, how quickly they got up and running and how productive they’ve been in the Profisee platform.”

Senior VP & CIO, YMCA of the USA


YMCA of the USA chose to implement Profisee MDM SaaS, which aligned well with the YMCA’s needs and infrastructure strategy to be cloud-based. The Y decided to start its MDM journey by mastering its staff data, which it identified as a good place to start to learn and build rules that would lay the groundwork for future projects. The YMCA also has plans to master member and volunteer data with Profisee.


In a few short months, YMCA of the USA completed phase one of its implementation — mastering 30,000 unique staff records from its 763 associated branch locations across the US. This required integrating data from 29 different source systems across the enterprise, matching and merging those records and standardizing them in accordance with the Y’s data governance policies.

This now allows the Y to better manage memberships across regions and opens the door to much improved analytics on memberships, programs and initiatives so it can measure its success as well as identify opportunities for improvement.

“We selected Profisee because we were intrigued with the opportunities to efficiently tackle our challenges with the Profisee platform. We liked the prospect of applying automation and felt that…this would not just help us boost productivity, but, truthfully, help us get things done that we just don’t have bandwidth to get done otherwise.”
Senior VP & CIO, YMCA of the USA

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