Success at Envista
How Profisee helped Envista Dental achieve their Insight Driven Enterprise.
MANAGING CUSTOMER DATA IN HIGH GROWTH MODE
- Rapid growth fueled by acquisition – strategy is to allow new divisions to keep their own ERP, CRM and operational apps.
- Disparate customer and product information is stored across multiple LOBs with no central hub/view of data.
- Envista needs to create reliable reports and analytics to drive cross sell and upsell opportunities across related businesses.
- As they continue to acquire like-minded businesses Envista needs a data management strategy that can scale.
CREATE COMPREHENSIVE CUSTOMER DATA STRATEGY
- Implemented an MDM hub for customer data by creating golden records for customers across divisions sourcing data from the various CRM, ERP, and BI/DW applications.
- Automated validation and identification of variances between systems using business rules.
- Cleanse, de-dupe and sync records including creating ongoing workflow to easily maintain this data across LOB systems.
DATA DRIVEN CROSS-SELL/UPSELL DATA STRATEGY
- Optimized sales across dental company acquisitions.
- Centralized data hub for customer. All systems that use Customer data are working fromone, clean trusted view of this data.
- Established strong enterprise data management foundation,and eliminated manual processes within existing systems framework.
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