Thanks for Being a Data Hero

We are so grateful to be able to celebrate and help empower the unsung Data Heroes across the universe!

The inaugural, one-day virtual Data Hero Summit brought together some of the world’s leading data experts to share their knowledge, experiences, insights and heroic stories.

See the full agenda of heroes and watch the recordings of this historic, jam-packed day below!

KEYNOTE (PROFISEE)

The Future of Master Data Management

As data volumes grow exponentially and organizations adjust to a new normal of constant disruption, business and data leaders are increasingly expected move at a pace and dexterity as never before experienced.  Sitting at the core of this chaos is the data that’s always mattered the most, master data.  In a world of transformation and change, companies that leverage modern, adaptive, and intuitive approaches to MDM processes and technologies will out-pace their competitors, and those who fail to embrace them will be left behind. In this session, Malcolm Hawker, ex-Gartner MDM analyst shares his insights into the future of MDM.

SESSION

Building the Foundation for Innovation At Nestle Purina

Nestlé Purina is committed to using data to drive innovation in their business, from nurturing customer relationships to becoming AI-enabled at scale. But unlike most, they have developed a comprehensive program for how to get there that encompasses organizational structure, tools and techniques — and places data at the heart of their vision. Join this session to hear how Nestlé Purina is building a center of expertise — known internally as theHive — to partner with the business, implement MDM and Data Governance to build a trusted data foundation to enable innovation throughout business. 

SESSION

The Human Side of MDM
Andrew Bittermann and Woodie Faler from Onebridge discuss the human and organizational side of MDM. A big mistake many people make is thinking of MDM as purely technical solution, relegated solely to the IT department. A successful MDM strategy incorporates people, process, and culture as well. Topics covered include data governance, data ownership, data literacy, change management, and building a strong data culture. All of this comes together with a holistic approach to ensuring data quality and being confidence in the integrity of your data throughout your organization. 

SESSION

Data Empowerment – How Data Heroes Unleash the Power of Data

What is a data hero? What does their journey look like, and what tools and skills do they need to unleash the power of data for their organization? In this session, Karthik Ravindran will describe some lessons learned from his journey as General Manager of Enterprise Data at Microsoft as he led their data transformation journey. Karthik will also outline the tools and support Microsoft is providing to enable Data Heroes as they plan their own journey to Data Empowerment.

SESSION

Why MDM, Why Care, Why Now

Hear from data heroes who are leveraging the significance of Master Data Management (MDM) in today’s data-driven world. The session will focus on highlighting why MDM was chosen to help solve business problems against other data management strategies, why the business cared and why it became a top priority against other competing data-driven initiatives.

SESSION

Data Governance: No Pitches, Just Playbooks

Communicating the value, where MDM fits, practical tips, and lessons learned… hear from industry leading Data Governance Heroes on pragmatic tips and best practices that are writing the modern playbook for Data Governance success.

SESSION

Live Demo: Adaptive Master Data Management in Action

Traditional MDM approaches struggle to keep up with the dynamic nature of data ecosystems, making it challenging to adapt to changing business requirements, evolving data landscapes. What you need instead is Adaptive MDM that works the way YOU want to work and not the other way around. This session will showcase how Profisee MDM is revolutionizing the way organizations manage their master data, with new and market leading approaches leveraging AI across data stewardship, integration, configuration, matching and more.

SESSION

Measuring the Business Value and ROI of D&A

How are you measuring the business value and ROI for your data and analytics initiatives? And what are your challenges in tracking your efforts? Hear from Data Heroes who have fought the tough battles and have been through the journey of measuring the business value and ROI of data and analytics.

SESSION

The Playbook for Selling MDM to Leadership

Malcolm Hawker, former Gartner MDM Analyst will tell you that one of the most difficult aspects of launching an MDM program is effective communication and securing leadership buy-in. Join this session to learn about the modern playbook for successfully articulating the business value of MDM, best practices for building business cases and walk away with practical insights and real-world examples that can be leveraged to effectively sell MDM to leadership.

SESSION

Hear from the Heroes!

Hear from 5 Data Heroes who are using Master Data Management in the real-world to drive business success, enhance customer experience, improve data quality, optimize operational efficiency, reduce costs and more. This session will demonstrate the value and impact of MDM.

SESSION

How to Launch an MDM Program in 90 Days

It’s a widely held belief that MDM programs are big, disruptive, risky, and prone to failure.  While these things may have been true for some companies in the past, providing meaningful business value through the launch (or relaunch) of an MDM program can be done in under 90 days – if you take the right approach. Come listen to former Gartner MDM analyst Malcolm Hawker as he describes the keys to launching an MDM program in under 12 weeks.

SESSION

How the Microsoft Fabric is Supporting the Future Data Hero

As we step deeper into the era of data-driven decision-making, organizations are increasingly relying on data heroes to navigate the complexities of big data, extract meaningful insights, and drive business value. In this session we will explore how the Microsoft Fabric, an integrated suite of tools and services, is empowering future data heroes… from the data analyst, to the data engineer, to the Chief Data Officer, to lead their organization’s data strategy and achieve remarkable outcomes. Attendees of this session will gain insights into the key capabilities of the Microsoft Fabric and how they directly support the data hero’s journey

SESSION

9:45 – 10:15 AM

Building the Foundation for Innovation At Nestle Purina

Nestlé Purina is committed to using data to drive innovation in their business, from nurturing customer relationships to becoming AI-enabled at scale. But unlike most, they have developed a comprehensive program for how to get there that encompasses organizational structure, tools and techniques — and places data at the heart of their vision. Join this session to hear how Nestlé Purina is building a center of expertise — known internally as theHive — to partner with the business, implement MDM and Data Governance to build a trusted data foundation to enable innovation throughout business. 

KEYNOTE (PROFISEE)

The Future of Master Data Management

As data volumes grow exponentially and organizations adjust to a new normal of constant disruption, business and data leaders are increasingly expected move at a pace and dexterity as never before experienced. Sitting at the core of this chaos is the data that’s always mattered the most, master data. In a world of transformation and change, companies that leverage modern, adaptive, and intuitive approaches to MDM processes and technologies will out-pace their competitors, and those who fail to embrace them will be left behind. In this session, Malcolm Hawker, ex-Gartner MDM analyst shares his insights into the future of MDM.

SESSION

Building the Foundation for Innovation At Nestle Purina

Nestlé Purina is committed to using data to drive innovation in their business, from nurturing customer relationships to becoming AI-enabled at scale. But unlike most, they have developed a comprehensive program for how to get there that encompasses organizational structure, tools and techniques — and places data at the heart of their vision. Join this session to hear how Nestlé Purina is building a center of expertise — known internally as theHive — to partner with the business, implement MDM and Data Governance to build a trusted data foundation to enable innovation throughout business. 

SESSION

The Human Side of MDM

Andrew Bittermann and Woodie Faler from Onebridge discuss the human and organizational side of MDM. A big mistake many people make is thinking of MDM as purely technical solution, relegated solely to the IT department. A successful MDM strategy incorporates people, process, and culture as well. Topics covered include data governance, data ownership, data literacy, change management, and building a strong data culture. All of this comes together with a holistic approach to ensuring data quality and being confidence in the integrity of your data throughout your organization. 

SESSION

Data Empowerment – How Data Heroes Unleash the Power of Data

What is a data hero? What does their journey look like, and what tools and skills do they need to unleash the power of data for their organization? In this session, Karthik Ravindran will describe some lessons learned from his journey as General Manager of Enterprise Data at Microsoft as he led their data transformation journey. Karthik will also outline the tools and support Microsoft is providing to enable Data Heroes as they plan their own journey to Data Empowerment.

SESSION

Why MDM, Why Care, Why Now

Hear from data heroes who are leveraging the significance of Master Data Management (MDM) in today’s data-driven world. The session will focus on highlighting why MDM was chosen to help solve business problems against other data management strategies, why the business cared and why it became a top priority against other competing data-driven initiatives.

SESSION

Data Governance: No Pitches, Just Playbooks

Communicating the value, where MDM fits, practical tips, and lessons learned… hear from industry leading Data Governance Heroes on pragmatic tips and best practices that are writing the modern playbook for Data Governance success.

SESSION

Live Demo: Adaptive Master Data Management in Action

Traditional MDM approaches struggle to keep up with the dynamic nature of data ecosystems, making it challenging to adapt to changing business requirements, evolving data landscapes. What you need instead is Adaptive MDM that works the way YOU want to work and not the other way around. This session will showcase how Profisee MDM is revolutionizing the way organizations manage their master data, with new and market leading approaches leveraging AI across data stewardship, integration, configuration, matching and more.

SESSION

Measuring the Business Value and ROI of D&A

How are you measuring the business value and ROI for your data and analytics initiatives? And what are your challenges in tracking your efforts? Hear from Data Heroes who have fought the tough battles and have been through the journey of measuring the business value and ROI of data and analytics.

SESSION

The Playbook for Selling MDM to Leadership

Malcolm Hawker, former Gartner MDM Analyst will tell you that one of the most difficult aspects of launching an MDM program is effective communication and securing leadership buy-in. Join this session to learn about the modern playbook for successfully articulating the business value of MDM, best practices for building business cases and walk away with practical insights and real-world examples that can be leveraged to effectively sell MDM to leadership.

SESSION

Hear from the Heroes

Hear from 5 Data Heroes who are using Master Data Management in the real-world to drive business success, enhance customer experience, improve data quality, optimize operational efficiency, reduce costs and more. This session will demonstrate the value and impact of MDM.

SESSION

How to Launch an MDM Program in 90 Days

It’s a widely held belief that MDM programs are big, disruptive, risky, and prone to failure.  While these things may have been true for some companies in the past, providing meaningful business value through the launch (or relaunch) of an MDM program can be done in under 90 days – if you take the right approach. Come listen to former Gartner MDM analyst Malcolm Hawker as he describes the keys to launching an MDM program in under 12 weeks.

SESSION

How the Microsoft Fabric is Supporting the Future Data Hero

As we step deeper into the era of data-driven decision-making, organizations are increasingly relying on data heroes to navigate the complexities of big data, extract meaningful insights, and drive business value. In this session we will explore how the Microsoft Fabric, an integrated suite of tools and services, is empowering future data heroes… from the data analyst, to the data engineer, to the Chief Data Officer, to lead their organization’s data strategy and achieve remarkable outcomes. Attendees of this session will gain insights into the key capabilities of the Microsoft Fabric and how they directly support the data hero’s journey

SESSION

9:45 – 10:15 AM

Building the Foundation for Innovation At Nestle Purina

Nestlé Purina is committed to using data to drive innovation in their business, from nurturing customer relationships to becoming AI-enabled at scale. But unlike most, they have developed a comprehensive program for how to get there that encompasses organizational structure, tools and techniques — and places data at the heart of their vision. Join this session to hear how Nestlé Purina is building a center of expertise — known internally as theHive — to partner with the business, implement MDM and Data Governance to build a trusted data foundation to enable innovation throughout business. 

HOLLY KELLY

Principal Program Manager

ERIK ZWIEFEL

CDAO, Americas Data & AI

KARTHIK RAVINDRAN

General Manager, Enterprise Data

BRIAN ZENK

VP, Data Science

KRIS BALL

Data Governance Manager

URSULA COTTONE

CDAO

BRUCE FITZGERALD

Director, BI & Data Architecture

TOM GARDNER

SVP & CIO

ANDY GINGERICH

SVP, Senior Data Consultant

Ibrahim Itani

Head of Analytics & Innovation

Headshot of Jayaraj Bipin.

BIPIN JAYARAJ

VP & CIO

Ryan KNeeshaw

VP, IT Enterprise Architecture

LISA MORELLA

Senior Director, Data Analytics Enablement

DAVID NEILL

CDO

Sean SANGSTER

Director, Data Governance & Management

Headshot of Celeste Sauer.

CELESTE SAUER

IT Product & Business Analysis Consultant

SCOTT TAYLOR

Data Whisperer, Principal Consultant

Headshot of Andrea Wehrung.

ANDREA WEHRUNG

Director, Data Strategy and Governance

Andrew BITTERMANN

Senior Data Strategist

Woodie Faler

Senior Solution Architect

MARTIN BOYD

VP Product Marketing

Len Finkle

CEO

Malcolm Hawker

Head of Data Strategy

ERIC MELCHER

CTO

Headshot of Laurence Young.

Laurence Young

Value Consultant

Thanks for our data heroes for a stellar day, covering strategic topics for all data heroes:

DATA GOVERNANCE: playbooks, success stories, best practices and lessons learned

DATA FABRICS: what, why, how and beyond

MASTER DATA MANAGEMENT: the future of, playbooks, achieving outcomes and lessons learned

DATA CULTURE & LEADERSHIP: achieving outcomes, getting buy-in, managing teams, lessons learned

WATCH NOW

LET'S DO THIS!

Complete the form below to request your spot at Profisee’s happy hour and dinner at Il Mulino in the Swan Hotel on Tuesday, March 21 at 6:30pm.

You're Registered!

Complete the form below to request your spot at Profisee’s dinner at Rosa Mexicano in the Dolphin Hotel on Tuesday, March 11 at 7:30 PM ET

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MDM vs. MDS graphic
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