The official Rheem logo.

Rheem® Manages Customer and Supplier Data with Profisee MDM

Implementing MDM to adapt to a changing market and identify cross- and upsell opportunities

Name: Rheem
Headquarters: Atlanta, GA
Industry: Manufacturing
Customer: Since 2023

Data Types Mastered with Profisee

Did you Know?

Since 2019, Rheem's high-efficiency products have prevented an estimated 36.06 metric tons of CO2 emissions. That's the equivalent of taking 8 million cars off the road for a year!

THE SOLUTION

Rheem selected Profisee for its robust, multi-step intelligent fuzzy matching capabilities that would enable Rheem to consistently and continuously link distributors and across both major business lines. As new distributors and installers are onboarded — or as their service offerings expand to include multiple product lines — Rheem uses Profisee to continuously link transactions and sales activity across the entire business.

Now, for the first time, Rheem can feed these links to a set of sales and management dashboards in Microsoft Power BI. This not only gives leadership and sales teams up-to-date visibility into their top distributors and installers but also aids in targeting multi-trade businesses that could expand into currently unserved product lines.

THE WINS

With a complete view of transactions across business lines, sales and leadership can now create novel strategies to:

  • Expand the business
  • Cross sell effectively
  • Segment top distributors and installers correctly
  • Get a holistic understanding of distributor and installer performance

These new opportunities allow Rheem to drive expanded multi-trade and multi-business-line distributors and installers, properly segment top performers for pricing and retention and grow revenue, improve customer retention and margins and reduce the cost of customer acquisition.

“Since we’ve started to do master data management with Profisee, we now have visibility of a distributor across Rheem. We can see the business that we’re doing in air across all of our business units, the business we’re doing in water across its business units and now we have opportunity to upsell and cross-sell and find new revenue opportunities.”
— Joe Palomba
Vice President of Enterprise Applications, Rheem
Headshot of Joe Palomba, Vice President of Enterprise Applications at Rheem Manufacturing.

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