Success at The Rank Group

Learn how The Rank Group created a single view of customer to develop strategic up sell/cross sell campaigns and reward highly valuable customers.

Challenges

Wanted Better Customer Experience

Needed to accurately ID new and returning customers across various channels. Wanted a complete view of a customer across online, oﬄine and gaming table interactions.
Needed to develop strategic upsell/cross sell campaigns while complying with strict gaming regulations.
Wanted to be able to track customer engagement and rewards for those highly valuable customers.

Strategy

Develop Single and Account Wallet Solution

Implement the Proﬁsee Platform. Cleansed, matched and de-duplicated customer data from existing source systems.
Integrate the clean customer data back to downstream operational and analytical systems.
Align with cloud strategy. Customer MDM solution needed to run on Azure infrastructure.
Build a Culture of Data. Support internal eﬀorts to market the right oﬀers to the right customers at the right time. Support omni-channel marketing eﬀorts.

Outcome

Develop Single and Account Wallet Solution

Single View of Customer. Cleansed, matched and de-duplicated customer data is used by all systems.
Identiﬁed highly valuable customers to drive exciting gaming beneﬁts across all the ways customers play.
Aligned with cloud strategy. Proﬁsee Platform runs 24/7 on Azure infrastructure to support the omni-channel customer experience.
Build a Culture of Data. “We wanted a platform that stands the test of time,” Spight, added. “Microsoft with Azure and Proﬁsee were exactly what we needed.”

Harvard Business Review on the Path to Trustworthy Data

of executives say that having a strong master data management program is important to ensuring their future success.

of executives believe their organizations are underinvesting in their enterprise-wide data strategy.

of executives say their organizations rely on more than 6 data types that are essential to business operations.

of respondents who have employed MDM say their organizations' approach to MDM is moderately or very effective.

*Source: Harvard Business Review Analytic Services, June 2021

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Four stars

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Four and a half stars

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―User in Higher Education

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Four and a half stars

“Great end-to-end product to make MDM easier for organizations.”

―Internal Consultant

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“Excellent vision and roadmap for the product.”

―Senior Manager Business Intelligence in the Servic

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Four stars

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―Manager of Data Architecture in the Manufacturing

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―Vice President in the Manufacturing Industry

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―Administrator in Computer Software

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