Challenges
- Fragmented silos of data in Sales Force Automation system.
- Legacy CRM system and spreadsheets utilized for data management.
- Lacking data quality controls across multiple systems.
- Lost revenue opportunity due to inaccurate customer records.
Strategy
- Real-time integration with CRM, ERP, and marketing automation.
- Consolidation and migration from disparate legacy systems.
- Automated process for data management previously managed manually.
- Expose conflicts of interest across customer records.
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Technologies
- Microsoft Azure
- Microsoft Dynamics CRM
- Microsoft SQL Server
