Success at International Beverages Company

This Fortune 500 company, is an international CPG beverages marketer and producer. Learn about their data journey.

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Challenges

  • The operations group is concerned about high shipping costs and what is driving that and how to reduce it.
  • Duplicate customer information across multiple systems.
  • On a massive scale, same day orders from one customer would result in multiple shipments on different trucks to the same location. Shipping logistics costs were excessive due to this duplicate data.

Strategy

  • Implemented an MDM hub for customer data by creating golden records for customers across CRM, ERP, Logistics and BI/DW applications.
  • Automated validation and identification of variances between systems using business rules.
  • Cleanse, de-dupe and sync records including creating ongoing workflow to easily maintain this data across systems.

Outcome

  • Decreased duplicate shipping and reduced costs.
  • Centralized data hub for customer. All systems that use Customer data are working from one, clean trusted view of this data.
  • Established strong enterprise data management foundation, and eliminated manual processes within existing systems framework.
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