Success at International Beverages Company

Success at International Beverages Company
This Fortune 500 company, is an international CPG beverages marketer and producer. Learn about their data journey.


  • The operations group is concerned about high shipping costs and what is driving that and how to reduce it.
  • Duplicate customer information across multiple systems.
  • On a massive scale, same day orders from one customer would result in multiple shipments on different trucks to the same location. Shipping logistics costs were excessive due to this duplicate data.


  • Implemented an MDM hub for customer data by creating golden records for customers across CRM, ERP, Logistics and BI/DW applications.
  • Automated validation and identification of variances between systems using business rules.
  • Cleanse, de-dupe and sync records including creating ongoing workflow to easily maintain this data across systems.


  • Decreased duplicate shipping and reduced costs.
  • Centralized data hub for customer. All systems that use Customer data are working from one, clean trusted view of this data.
  • Established strong enterprise data management foundation, and eliminated manual processes within existing systems framework.
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