Success at Hancock Bank

Hancock Bank linked unique customer identities across 38 different G/L, COA and CRM applications increasing forecast accuracy and driving revenue.

Challenges

Needed Master Data to Optimize Sales & Proﬁtability

Began to master COA & GL data & visibility
Need customer master records to track CRM patterns
Unique customer info needed for targeted selling
Lack of marketing platform for customer reach

Strategy

Clean, match, master & harmonize data

Master customer records across 38 systems
Fundamental in customer 360 strategy
CRM enabled common platform for lead generation
Driving metrics in CRM analytics dashboard

Levels of Success

Strategic

“Impact on revenue opportunity cross division – Revenue Opportunities”

Business

“Informed highly targeted lead generation – Customer 360 visibility – CRM alignment / Analytics”

Project

“Integrated MDM into operation systems – Aggregated 38 Systems – Master COA/GL/CRM”

Harvard Business Review on the Path to Trustworthy Data

of executives say that having a strong master data management program is important to ensuring their future success.

of executives believe their organizations are underinvesting in their enterprise-wide data strategy.

of executives say their organizations rely on more than 6 data types that are essential to business operations.

of respondents who have employed MDM say their organizations' approach to MDM is moderately or very effective.

*Source: Harvard Business Review Analytic Services, June 2021

Four stars

“The Profisee MDM platform provides exactly what we are looking for.”

―Slobodan R.

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“Very capable MDM platform with solid development toolkit and favorable TCO”

―Data & Analytics Architecture Manager in the Manuf

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Four stars

“Profisee really stood out with their attractive pricing model and implementation time compared to the competition.”

―Project Manager in the Finance Industry

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Four and a half stars

“Very affordable and user friendly. Great for modeling big data domains.”

―User in Higher Education

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Four and a half stars

“Great end-to-end product to make MDM easier for organizations.”

―Internal Consultant

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“Excellent vision and roadmap for the product.”

―Senior Manager Business Intelligence in the Servic

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Four stars

“The Profisee product is intuitive enough for us to implement our first domain in under six months.”

―Manager of Data Architecture in the Manufacturing

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“The technology is well built and is a flexible/robust tool – powerful engine and has solid UI and exceptional workflows – and ability to customize.”

―Vice President in the Manufacturing Industry

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“The best thing about the software is the UI, it is very nice and clear. It is very easy to understand”

―Administrator in Computer Software

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