Success at Danaher

How Profisee helped Danaher Dental achieve their Insight Driven Enterprise.

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Challenges

Managing Customer Data in High Growth Mode
  • Rapid growth fueled by acquisition – strategy is to allow new divisions to keep their own ERP, CRM and operational apps.
  • Disparate customer and product information is stored across multiple LOBs with no central hub/view of data.
  • Danaher needs to create reliable reports and analytics to drive cross sell and upsell opportunities across related businesses.
  • As they continue to acquire like-minded businesses Danaher needs a data management strategy that can scale.

Strategy

Create Comprehensive Customer Data Strategy
  • Implemented an MDM hub for customer data by creating golden records for customers across divisions sourcing data from the various CRM, ERP, and BI/DW applications.
  • Automated validation and identification of variances between systems using business rules.
  • Cleanse, de-dupe and sync records including creating ongoing workflow to easily maintain this data across LOB systems.

Outcome

Data Driven Cross-sell/Upsell Data Strategy
  • Optimized sales across dental company acquisitions.
  • Centralized data hub for customer. All systems that use Customer data are working fromone, clean trusted view of this data.
  • Established strong enterprise data management foundation,and eliminated manual processes within existing systems framework.
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