Success at Cricket Australia

Read how Cricket Australia identified new and returning customers, and developed cross-sell and upsell marketing campaigns for a highly engaged customer experience.

Challenges

Wanted Better Customer Engagement – 360° view

Could not accurately ID new and returning customers.
Unable to develop strategic upsell/cross sell campaigns.
Wanted to be able to track customer engagement and reward those highly valuable customers.
Needed a process for creating complete view of Customer.

Strategy

Implement Customer Clean Up Solution in the Cloud

Implemented the Proﬁsee Platform. Cleansed, matched and de-duplicated customer data from existing source systems.
Integrate the clean customer data back to downstream systems in the SQL Data warehouse and Dynamics CRM.
Align with cloud strategy. Customer MDM solution needed to run on Azure infrastructure.
Build a Culture of Data. Support internal eﬀorts to market the right oﬀers to the right customers at the right time. Support growing TV viewership and club participation.

Levels of Success

Strategic

“ID highly valuable customers – Upsell / Cross sell – Increase customers”
“Customers segmentation drives best campaigns – 360° customer view”

Harvard Business Review on the Path to Trustworthy Data

of executives say that having a strong master data management program is important to ensuring their future success.

of executives believe their organizations are underinvesting in their enterprise-wide data strategy.

of executives say their organizations rely on more than 6 data types that are essential to business operations.

of respondents who have employed MDM say their organizations' approach to MDM is moderately or very effective.

*Source: Harvard Business Review Analytic Services, June 2021

Four stars

“The Profisee MDM platform provides exactly what we are looking for.”

―Slobodan R.

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“Very capable MDM platform with solid development toolkit and favorable TCO”

―Data & Analytics Architecture Manager in the Manuf

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Four stars

“Profisee really stood out with their attractive pricing model and implementation time compared to the competition.”

―Project Manager in the Finance Industry

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Four and a half stars

“Very affordable and user friendly. Great for modeling big data domains.”

―User in Higher Education

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Four and a half stars

“Great end-to-end product to make MDM easier for organizations.”

―Internal Consultant

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“Excellent vision and roadmap for the product.”

―Senior Manager Business Intelligence in the Servic

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Four stars

“The Profisee product is intuitive enough for us to implement our first domain in under six months.”

―Manager of Data Architecture in the Manufacturing

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“The technology is well built and is a flexible/robust tool – powerful engine and has solid UI and exceptional workflows – and ability to customize.”

―Vice President in the Manufacturing Industry

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“The best thing about the software is the UI, it is very nice and clear. It is very easy to understand”

―Administrator in Computer Software

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