Could not accurately ID new and returning customers.
Unable to develop strategic upsell/cross sell campaigns.
Wanted to be able to track customer engagement and reward those highly valuable customers.
Needed a process for creating complete view of Customer.
Strategy
Implement Customer Clean Up Solution in the Cloud
Implemented the Profisee Platform. Cleansed, matched and de-duplicated customer data from existing source systems.
Integrate the clean customer data back to downstream systems in the SQL Data warehouse and Dynamics CRM.
Align with cloud strategy. Customer MDM solution needed to run on Azure infrastructure.
Build a Culture of Data. Support internal efforts to market the right offers to the right customers at the right time. Support growing TV viewership and club participation.