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Why CRM and Data Warehouses Fail with Customer 360

Why CRM and Data Warehouses Fail with Customer 360

Building a Customer 360 program can indeed transform the customer relationship, leading to higher revenues through cross-sell and upsell opportunities and improving the customer retention rate.

Read this article to learn:

  • Why achieving a complete view of the customer is so difficult.
  • Why customer relationship management (CRM) systems and data warehouse do not manage customer-related data well.
  • Why master data management (MDM) is the optimal solution for achieving a 360-degree view of your customers.

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