Building a Customer 360 program can indeed transform the customer relationship, leading to higher revenues through cross-sell and upsell opportunities and improving the customer retention rate.
Read this article to learn:
- Why achieving a complete view of the customer is so difficult.
- Why customer relationship management (CRM) systems and data warehouse do not manage customer-related data well.
- Why master data management (MDM) is the optimal solution for achieving a 360-degree view of your customers.
