Why CRM and Data Warehouses Fail with Customer 360

Building a Customer 360 program can indeed transform the customer relationship, leading to higher revenues through cross-sell and upsell opportunities and improving the customer retention rate.

Read this article to learn:

Why achieving a complete view of the customer is so difficult.
Why customer relationship management (CRM) systems and data warehouse do not manage customer-related data well.
Why master data management (MDM) is the optimal solution for achieving a 360-degree view of your customers.

of executives say that having a strong master data management program is important to ensuring their future success.

of executives believe their organizations are underinvesting in their enterprise-wide data strategy.

of executives say their organizations rely on more than 6 data types that are essential to business operations.

of respondents who have employed MDM say their organizations' approach to MDM is moderately or very effective.

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