Panel Series: Selling MDM To Leadership

June 22, 2020
11:00 am EST

Don’t become a statistic. Before you get too far down the path, have you stopped to consider why you’re actually doing this? Do you know how you will prove to leadership the value of an MDM solution?

Join us for this 6-part series where we will give you the necessary framework to evaluate your organization’s readiness, calculate TCO, and avoid evaluation pitfalls. Selling MDM to leadership is all about understanding why you are doing this project and how to manage the program scope to deliver quick wins while driving towards larger business objectives.

Register for the entire series by clicking the “Register For Series” button at the top and to the right. 

MDM: Are You Ready For This?
Tuesday – June 23 – 11AM ET

MDM initiatives often fail to go beyond piloting and experimentation simply because many organizations were never ready for MDM in the first place. So the question is; what does ‘ready’ look like?

MDM: You Think You Need It, But Not Sure Why
Wednesday – June 24 – 11AM ET

You have a problem, and you think MDM can solve it, but why? It’s critically important to get your bearings if you think you need MDM. Justification, prioritization, and right-sizing are essential for success. So how should you define the why?

Solution Complexity Drives TCO
Thursday – June 25 – 11AM ET

Learn how to evaluate the complexity of a given platform and how well it will fit into your existing enterprise to accurately calculate TCO.

Know Where To Focus
Tuesday- June 30 – 11AM ET

It can be daunting trying to decide where to start, what to measure, and objectives to set. Join us to learn ways to define program scope and deliver positive business outcomes.

Don’t Get Tripped Up!
Wednesday – July 1 – 11AM ET

There is a lot to consider when evaluating MDM solution providers. Make sure you know exactly what you’re getting before signing the contract.

MDM As A Way Of Life
Thursday – July 2 – 11AM EDT

Getting through the first business case is challenging and can seem to go on forever. It may seem impossible to believe, but MDM will become a way of life for your organization. We’ll walk through countless examples to demonstrate the far-reaching impact and value that an MDM program can have.

Register for the entire series now! Ps. if you are not able to make each session, we’ll be sending out all of the recordings after each webinar.

Series Speakers, the ‘Three MDM Amigos’:

Bill O'Kane

Bill O’Kane

Former Gartner Analyst and Profisee VP & MDM Strategist Bill O’Kane will guide you through the discussion. Bill served for eight years as Vice President of Data and Analytics and Magic Quadrant lead author at Gartner. He is a recognized thought leader and the world’s foremost authority on the topics of Information Governance and MDM program management, vendors and technologies, and MDM’s role within an overall enterprise information management strategy.

Christopher Dwight

Christopher Dwight

Christopher is a well respected MDM thought leader and the VP of Customer Success at Profisee. Christopher has been in the enterprise information management and master data management (MDM) space for more than 20 years. He was among the founding members of Razza Solutions, one of the handful of startup companies that pioneered MDM before MDM was a discipline and a market. Razza went on to become Oracle | Hyperion Data Relationship Management, the top-selling MDM solution within Oracle’s MDM portfolio. After Oracle, Christopher led the North America MDM team at Informatica prior to joining Profisee in 2017.

Harbert Bernard

Harbert Bernard

Harbert Bernard leads Profisee’s Value Management Practice, which works to develop BIRs (Business Impact Roadmap) for a range of enterprises at no cost to the organization. He is an experienced management consultant with deep domain expertise around developing business cases for large investments in technology. He understands the transformative power of MDM and is passionate about helping customers succeed. He believes the BIR approach is the way to start the journey.

*Profisee Topline Market Study 2020



June 22, 2020
11:00 am EST


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