20-PAGE EBOOK ON THE WHAT, WHY AND HOW OF CUSTOMER 360

Why you need a complete, 360-degree view of your customers to provide a seamless customer experience, execute targeting marketing campaigns and increase your revenue.

Dive into this comprehensive eBook on data quality to learn:

  • What a ‘customer 360’ view is
  • How a customer 360 benefits your business
  • What applications and platforms claim to provide a customer 360
  • How master data management (MDM) goes beyond customer 360

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Harvard Business Review on the Path to Trustworthy Data

of executives say that having a strong master data management program is important to ensuring their future success.

of executives believe their organizations are underinvesting in their enterprise-wide data strategy.

of executives say their organizations rely on more than 6 data types that are essential to business operations.

of respondents who have employed MDM say their organizations' approach to MDM is moderately or very effective.

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