30+ BEST MASTER DATA MANAGEMENT TOOLS

Learn About Core Features, Strengths, Weaknesses, Reviews & More!

Data — and the insights gleaned from it — power today’s most successful businesses. In fact, data has become so critical to success that many organizations actively measure the quality and usefulness of their data.

As the amount of data created and used grows (and so too does its importance), organizations must prioritize managing that data. That includes managing it for cleanliness, accuracy and consistency across the organization, managing access to it and managing the actionability of it. Of course, achieving those goals isn’t easy, especially at scale.

Because of this, many organizations are turning to Master Data Management (MDM) software to augment and support their data management and quality initiatives. The right master data management software can help teams succeed with data management by improving business alignment, data governance, data delivery and use, measurement, organization and more.

Once you identify the need for MDM software, you need to determine the best solution for your organization. But that in and of itself can be an overwhelming task, especially given the number of master data management solutions available today.

To help you along this process, we’ve done the initial research for you by compiling 34 of the best master data management tools on the market today and comparing them based on numerous factors.


What you’ll learn from this list:

There are 34 Master Data Management Tools on this list, all with the following information:

  • Summary of MDM software
  • Core product features
  • Strengths
  • Weaknesses
  • Links to customer reviews (where applicable)

This list should help you:

  • Identify the leading MDM software options and understand what each offers (we’ve compiled each solution’s core features, strengths, weaknesses and reviews to make your life easier!)
  • Easily compare the capabilities of different options in a single place (no need to have 30+ tabs open on your computer trying to compare each side by side — just scroll on down!)
  • Better understand the core capabilities of MDM software at large as well as the nuances of specific solutions
  • Identify the best use cases for different software (some solutions are geared toward certain types of companies over others, whether it’s size, industry or anything else, and that’s an important distinction to make)
  • Determine how your peers are using the different solutions available and what they’re saying about them

Definitions and vendor claims about MDM capabilities vary, so for your convenience, we have structured this list into the following categories:

Interested in a deeper dive? Read the latest 2021 Gartner Master Data Management Magic Quadrant Report to unlock analyst insights on strengths and cautions for 15 MDM vendors and read about Gartner’s take on the market’s direction, maturity and participants.

Let’s get started!


MULTIDOMAIN (Customer, product, location, etc.)

There is a lot of confusion around the idea of managing multiple master data categories, or domains, and how to go about it. In the context of master data management, domains are what we consider to be the “nouns” that describe your business. Some common domains include customers, products, suppliers and locations, but specific industries often have market-specific domains, e.g., patients, providers and payors in healthcare systems and assets, equipment and parts in manufacturing.

Some vendors can handle multiple domains, e.g., customers, products, locations, in a single instance (true multidomain MDM), and some handle multiple domains with multiple separate applications (multiple domain MDM) — though this is often unclear from the vendor websites and presentations. Buyers should be clear on which is being offered as this will have a significant impact on implementations which may end up costing many times the initial single domain implementation if it involved buying and implementing separate applications for subsequent domains.

Similarly, single-domain applications (often called ‘Customer 360’, ‘Product 360’ etc.) may initially seem faster to implement, but the more ‘hardened’, or specialized, the application, the more complex it will be to modify it for a specific use case. Are B2B customers (businesses) the same as B2C customers (individuals)? In healthcare, can we treat patients like customers? How about healthcare providers (doctors and nurses)? Buyers should be clear on their requirements and whether it is best to start with a pre-built domain-specific application that may be more difficult to customize or a true multidomain platform that can precisely model any domain and deploy many domains in a single environment.

The most common master data domains are customer and product, but there many more domains such as asset, location and reference data and an almost unlimited number of more specialized domains such as ‘menu item’ (food service), treatment (healthcare), cost center rollup hierarchy (manufacturing, and others), customer household (financial services), and so on. Buyers may initially believe they are looking to solve for only a single master data domain, but most business use cases require the mastering of several domains and given the ability most organizations quickly move beyond their first master data domain.


1. Profisee

The Profisee master data management (MDM) platform provides organizations a fast, affordable and scalable solution to deliver trusted data across the enterprise without the cost, complexity, risk and data domain boundaries of traditional MDM solutions.

Profisee MDM is strongly multidomain with the ability to model an unlimited number of domains in a single environment (most Profisee customers deploy more than one domain in their first year). Built for the cloud, Profisee offers the industry’s first cloud-native containerized Platform-as-a-Service (PaaS) MDM solution giving customers the freedom to choose their deployment, on-premise, in the cloud or via a hybrid model. Although by no means limited to Microsoft-centric environments, Profisee is popular with Microsoft-centric organizations as they are built on a Microsoft tech stack and have built native integrations into Microsoft Azure including Azure Purview (data catalog and governance platform). Profisee is known for an industry-leading low total cost of ownership, rapid implementation and a truly flexible multi-domain platform.

Core Features:

  • Data modeling
  • Data stewardship and governance
  • Data integration
  • Golden record management
  • Enterprise workflows
  • Event management
  • Metadata management
  • Industry and domain-based data models

Strengths:

  • Offers fast implementation time and time to value
  • Built for unlimited multi-domain implementation in a single environment
  • Obvious choice for Microsoft-centric environments
  • Features robust golden record management to ensure a single, standardized view of all data, including machine learning-based matching
  • Delivers proven scalability with continuing levels of high performance

Weaknesses:

  • Lacks strong PIM capabilities, such as BOM support
  • Doesn’t leverage NoSQL database tech, such as graph databases
  • Modest partner ecosystem
  • Only runs on Windows/SQL Server

Where to find reviews:


2. Ataccama ONE

Ataccama ONE has a collaborative data curation platform that includes solutions for data profiling and catalog, data governance and quality and master data management. Its MDM solution supports multiple domains, reference data management, hierarchy management and more.

Core Features:

  • Data consolidation
  • Pre-defined business models
  • Reference data management
  • Business rule enforcement
  • Householding, aggregation and categorization to group similar entities and identify relationships
  • Data editing and authoring
  • Hierarchy management
  • Data monitoring and auditing
  • Analytical MDM for data lakes

Strengths:

  • Supports multi-domain MDM
  • Offers robust data matching, identity management and hierarchy management capabilities
  • Delivers a highly scalable solution
  • Supports big data connectivity and full data quality activities

Weaknesses:

  • Less developed product information management capabilities compared to other MDM solutions
  • Requires a separate module to support reference data management
  • Relatively small player in the MDM market
  • Lengthy implementation and deployment process

Where to find reviews:


3. Boomi Master Data Hub, a Dell Technologies Business

Dell Boomi is a built-in-the-cloud MDM solution. It offers capabilities around application integration, master data management and domain-specific data quality. Boomi’s multi-tenant platform supports cloud-to-cloud, cloud-to-on premise and on-premise-to-on premise integrations, including real-time integrations, and it scales elastically to support volume increases.

Core Features:

  • Visual data modeling and definitions
  • Data synchronization through a variety of integrations
  • Data stewardship, including the ability to create business rules and alerts
  • Data deduping
  • API management
  • Application integration support
  • EDI support

Strengths:

  • Supports MDM capabilities, such as bidirectional data flows, data enrichment and multi-domain support
  • Offers MDM, data integration and API management in a single solution
  • Includes an analytics-based control console
  • Provides access to a fully cloud-based solution that integrates easily with both cloud and on-premise applications

Weaknesses:

  • Reference data management capabilities are less fully developed than in many other MDM solutions
  • Limited product information management capabilities
  • Steep learning curve for users
  • Poor debugging capabilities

Where to find reviews:


4. EnterWorks (Winshuttle) Multi-Domain MDM

EnterWorks Multi-Domain MDM was acquired by Winshuttle which has a variety of information software and master product data software. Its multi-domain MDM solution integrates product information to provide centralized management and data enrichment.

Core Features:

  • Data governance, including collaborative workflows and customizable business rules
  • Data stewardship that combines data profiling with attribute management capabilities
  • Data quality tools to validate, cleanse and classify all imported data
  • Multi-domain management, with the ability to centralize governance and stewardship
  • Flexible data modeling with no coding required
  • Hierarchy modeling

Strengths:

  • Offers robust product information and reference data management capabilities
  • Delivers an enterprise-level solution with proven scalability
  • Uses an XML based architecture that allows users to create custom, complex data models without any coding work
  • Provides granular control over data and permissioning

Weaknesses:

  • Relatively small partner base
  • Data matching capabilities are less fully developed than in many other MDM solutions
  • All-in-one solution that may be too much for some organizations
  • Needs improvement handling heavy user traffic

Where to find reviews:


5. ibi (Information Builders) Data & Analytics

IBI (Information Builders) offers an integrated platform for business intelligence (BI), analytics, data integration and data quality. Its data platform includes capabilities for data preparation, integration, quality, management and governance.

Core Features:

  • Multi-domain MDM
  • Facilitated integration that supports a variety of data, including transactional data
  • Built-in historical data to capture mastered and transactional subjects
  • Data governance, including out-of-the-box orchestration of remediation activities such as cleansing overrides and identity matching overrides
  • Configurable workflows
  • Reference data
  • Data quality services for deduping data

Strengths:

  • Features an easy-to-use UI for core capabilities
  • Boasts a strong variety of customer references and reviews
  • Provides access to extended capabilities, particularly around BI and analytics through other solutions from Information Builders
  • Includes design tools to visually represent both golden records and source records

Weaknesses:

  • Poor documentation and training for non-core capabilities
  • Minimal relationships with major systems integrators
  • Limited visibility into product roadmap
  • Room for improvement with monitoring and error notifications

Where to find reviews:


6. IBM InfoSphere Master Data Management

IBM InfoSphere Master Data Management is a multi-domain enterprise MDM solution that includes access to IBM’s data governance and orchestration offerings. It offers a highly configurable framework with capabilities for a variety of business users as well as data analytics.

Core Features:

  • Data matching and deduping
  • Configurable framework available on-premise or in the cloud
  • Policy management capabilities for authoring, monitoring and enforcing data quality
  • Graph-based representation for master data and transactional data
  • Flexible access to IBM’s data governance and integration solution

Strengths:

  • Supports multi-domain MDM
  • Offers multiple deployment options, including on-premise and cloud
  • Delivers robust support for big data governance and reference data management
  • Offers a scalable solution with proven performance, especially around data matching

Weaknesses:

  • Relatively complex solution
  • Typically requires a large technical footprint, which can make implementations lengthy
  • User licensing can get complicated and become expensive quickly
  • Requires frequent updates

Where to find reviews:


7. Informatica MDM

Informatica is an enterprise cloud data management provider with a variety of solutions designed to help organizations take control of their data and put it to work. Informatica has several MDM solutions providing multiple domain MDM capabilities and can be deployed in the cloud or on-premise.

Core Features:

  • Data acquisition, including from cloud, on-premise or third-party sources
  • Data enrichment
  • Relationship identification
  • Data deduping
  • Integrations with transactional and social data
  • Identity resolution
  • Business process management
  • Supplier and product information management
  • Data integration, quality and governance

Strengths:

  • Supports multiple domain MDM
  • Offers big data relationship management
  • Delivers a highly scalable solution with proven performance
  • Offers multiple deployment options and supports several use cases due to its ability to integrate a variety of data types (including transactional and supplier data)

Weaknesses:

  • Less developed data governance capabilities compared to other MDM solutions
  • Multiple solutions may not all be well integrated
  • Features a complex UI that has a learning curve to it, especially for business users
  • Implementation can be difficult and typically requires a highly experienced partner
  • Limited capabilities around reference data

Where to find reviews:


8. Magnitude Kalido MDM

Magnitude Kalido MDM is a multi-domain MDM solution that supports data modeling and policy-driven data governance. It also offers a handful of interfaces for unique audiences, with different views for a variety of roles.

Core Features:

  • Audience-specific interfaces
  • Reference data management and hierarchy management capabilities
  • Data harmonization to combine multiple data sources and create a golden record
  • Centralized master data authoring for creating new records, applying business rules and pushing data out to operational systems
  • Data stewardship and policy-driven governance
  • Visual data modeling

Strengths:

  • Offers reference data management, hierarchy management, centralized authoring and data harmonization in a single solution
  • Supports multi-entity MDM and deployments across multiple domains
  • Allows for unique user interfaces for different roles, all without any coding
  • Features robust visual modeling capabilities

Weaknesses:

  • Minimal relationships with major system integrators
  • Limited customer references and reviews
  • Magnitude’s history of and continued focus on acquisitions can lead to poorly integrated solution developments (versus natively developing new capabilities)
  • Less developed information governance support compared to many other MDM solutions

Where to find reviews:


9. Neo4j Graph Platform

Neo4j is a graph platform for connected data. It specializes in recognizing relationships among data points using a graph database as the foundation of its platform. Neo4j offers a variety of data management capabilities, including data integration, discovery and visualization.

Core Features:

  • Graph analytics for data visualization and understanding
  • Data discovery
  • Data lake integration

Strengths:

  • Offers robust graphical capabilities for data analytics
  • Features user-friendly dashboards
  • Includes strong domain data modeling capabilities
  • Delivers highly responsive customer support

Weaknesses:

  • Supports only very niche use cases
  • No support for multiple domains
  • Limited integrations with popular web frameworks
  • Limited user community support

Where to find reviews:


10. Oracle Enterprise Data Management

Oracle Enterprise Data Management is a multidomain, enterprise-level MDM platform. Formerly a standalone MDM platform, it is now embedded within cloud applications and consists of several different solutions designed to collect and standardize data as a service of the application.

Core Features:

  • Customer data management
  • Data governance, including data quality remediation workflows
  • Data management for operational and analytical data
  • Configurable workflows
  • Data quality capabilities for standardizing, matching, merging, analyzing and cleansing data
  • Product information management

Strengths:

  • Supports multiple domain MDM in Oracle applications
  • Has a strong global presence
  • Integrates MDM capabilities with data governance and reference data management capabilities
  • Offers proactive data governance

Weaknesses:

  • No support for vertical-specific data models
  • Not a standalone solution
  • Does not have a very user-friendly UI
  • Relatively expensive solution
  • Lengthy implementation process

Where to find reviews:


11. Reltio

Reltio is a cloud-based, multi-domain MDM solution. It supports both structured and unstructured data and offers a scalable solution that can meet the needs of smaller organizations and enterprises alike.

Core Features:

  • Blends and relates master data, reference data, transaction data, interaction data and social data into a single unified view
  • Data as a Service capabilities for access to third party data sets
  • Data auditing and change tracking
  • Big data insights
  • Recommended actions
  • Built-in analytics
  • Collaborative workflows

Strengths:

  • Supports multi-domain MDM
  • Allows for collaborative data stewardship, rating and segmentation
  • Features native data visualization, analytics and search functionality
  • Delivers robust compliance capabilities, including field-level audit history

Weaknesses:

  • Relatively new player in the MDM space with a still-evolving platform
  • Generally requires extensive customization that must be performed by a partner
  • Limited customer references and reviews
  • Minimal implementation support and documentation
  • Limited user documentation

Where to find reviews:


12. SAP Master Data Governance

SAP Master Data Governance is the MDM solution from enterprise application software provider SAP. The Master Data Governance solution provides domain-specific MDM as well as collaborative and pre-built workflows.

Core Features:

  • Audit trail for changes to master data
  • Collaborative and pre-built workflows
  • Data cleansing, including profiling, standardization, matching and enrichment
  • Automated routing
  • Built-in data governance based on pre-configured data models
  • Role-based user interfaces

Strengths:

  • Cloud platform built on SAP HANA, an in-memory data platform that supports data cleansing activities and analytics
  • Features flexible workflows, including numerous pre-built ones
  • Offers pre-configured and extensible data models
  • Supports multi-mode data replication efforts

Weaknesses:

  • Less developed hierarchy management capabilities compared to other MDM solutions
  • Relatively immature cloud integration support
  • Limited matching capabilities
  • Relatively limited analytics support for social CRM data
  • Does not have the most intuitive UI

Where to find reviews:


13. Semarchy xDM

Semarchy offers multi-vector MDM through its xDM platform. The platform uses algorithms and material design to make data stewardship collaborative. Semarchy also takes an agile, iterative approach to implementing its xDM platform.

Core Features:

  • Guided authoring for data maintenance
  • Flexible data modeling
  • Collaborative and agile data governance
  • Match and merge capabilities to maintain a single source of truth
  • Multi-vector MDM for data taxonomies
  • Device traceability

Strengths:

  • Offers integrated modeling without any additional code
  • Delivers strong scalability with options for AWS cloud or on-premise setup
  • Supports an iterative implementation approach that allows organizations to start small and grow and evolve MDM capabilities over time
  • Includes metrics, dashboards, versioning and lineage as standard features of the xDM platform

Weaknesses:

  • Minimal relationships with major system integrators
  • Smaller proven customer base
  • Collaborative data governance is not part of the core xDM solution

Where to find reviews:


14. Software AG OneData for MDM

Software AG offers multi-domain MDM through its OneData solution. The OneData solution is part of Software AG’s larger Digital Business Platform, which includes solutions for analytics and decisions, process and applications, integration and API and devices.

Core Features:

  • Agile, multi-domain data modeling
  • Data governance framework that supports internal and external workflows
  • Role-based security and ability to manage authorizations down to the cell level
  • Data quality matching and grouping
  • Address verification and geocoding

Strengths:

  • Offers native integrations to all the solutions in Software AG’s Digital Business Platform, including one for business process management
  • Includes detailed hierarchy management
  • Supports several data architectures and use cases
  • Delivers intelligent MDM for geographic data

Weaknesses:

  • Its process-based approach to MDM is a relatively new introduction to the solution
  • Minimal relationships with major system integrators
  • Limited cloud offerings
  • History of issues in new product releases

Where to find reviews:


15. SAS MDM

SAS MDM is a multi-domain MDM solution from SAS, an enterprise provider of analytics solutions. SAS MDM offers a complete solution for data management, with a strong focus on data quality and governance. Alongside the solution itself, SAS also offers MDM consulting services.

Core Features:

  • Data quality
  • Data governance
  • Data modeling
  • Data integration
  • Relationship management
  • Reporting and visualization
  • Source system harmonization
  • Data stewardship through role-based interfaces

Strengths:

  • Supports multi-domain, multi-entity and domain-neutral MDM
  • Offers active data governance with strong data lineage and data remediation as well as a comprehensive business glossary
  • Builds a strong foundation for MDM by starting with data quality and then layering on data governance
  • Delivers a highly scalable solution with reliable support for large datasets

Weaknesses:

  • Limited support for product master data
  • Minimal relationships with major system integrators
  • Unclear if a solution is being actively developed
  • Relatively expensive solution
  • Limited user documentation

Where to find reviews:


16. Syniti

Syniti offers master data management as part of its Syniti Knowledge Platform software stack with a broad focus on data management capabilities. Syniti’s ‘Orchestrate’ features enforce the entry of the highest-quality master and application data into business systems.

Core Features:

  • Comprehensive data management platform
  • Over 160 software and platform integrations
  • Available through large partner network

Strengths:

  • Manufacturing focus
  • Comprehensive data management platform
  • Usage-based pricing

Weaknesses:

  • Standalone MDM is not an option
  • Limited cloud deployments
  • ERP market focus

Where to find reviews:


17. Teradata MDM

Teradata MDM is a multi-domain MDM solution that also offers data governance for master and reference data. It relies on a workflow and process-driven environment to define and optimize master data.

Core Features:

  • Data governance
  • Reference data management
  • Data cleansing, arranging, tracking and synchronization
  • Customer interaction, product, supplier, account and business data support

Strengths:

  • Supports multi-domain and multi-entity MDM
  • Offers a data matching engine
  • Includes reference data management and enterprise data warehouse capabilities
  • Supports analytical and operational MDM

Weaknesses:

  • Limited customer references and reviews
  • Minimal relationships with major system integrators
  • Relatively limited active data governance capabilities compared to other MDM solutions
  • Customers have reported performance decreases as data volume scales

Where to find reviews:


18. TIBCO EBX

TIBCO EBX (previously Orchestra Networks) offers a variety of solutions to help organizations manage their data assets through its EBX platform. The EBX platform covers multi-domain master data management, reference data management, data governance, hierarchy management and taxonomy management.

Core Features:

  • Flexible data modeling
  • Integrated data quality capabilities for profiling, cleansing, validating and matching data
  • Collaborative workflows
  • UI designed for business users to view data
  • Real-time and batch integration options
  • Data quality dashboards

Strengths:

  • Offers master data management, master data governance and reference data management in a single solution
  • Delivers robust hierarchy management capabilities
  • Features strong visualization and workflow capabilities
  • Supports multi-domain MDM and data governance

Weaknesses:

  • Limited user documentation
  • Complex configuration process for users who want to go beyond out-of-the-box capabilities
  • Weak matching capabilities
  • Offers customers a limited view into product roadmap

Where to find reviews:


19. Unidata

Unidata sells a multi-functional data management platform that includes master data management alongside business glossary, business process management, reference data management and other tools.

Core Features:

  • Data modeling
  • MDM and reference data management
  • Business process management (BPM)
  • Data quality

Strengths:

  • GDPR compliant
  • Includes governance functionality

Weaknesses:

  • Mostly focused in EU
  • MDM not available as standalone software

CUSTOMER DATA INTEGRATION (CDI) FOCUSED

Software vendors whose technology focuses primarily on the management of customer information, traditionally called Customer Data Integration (CDI). These vendors may not have a generalized, multidomain MDM offering.

20. Innovative Systems Inc. Synchronos

Innovative Systems Inc. is a long-established provider of enterprise data management and risk management solutions. Its Synchronos MDM solution supports operational and analytical use cases and can be deployed on-premise, in the cloud or as a hybrid solution.

Core Features:

  • Data profiling, discovery and monitoring
  • 360-degree view of data
  • Workflow management
  • Reference data management
  • Metadata management
  • Extended relationships networking
  • Enterprise modeling
  • Data quality
  • API integrations

Strengths:

  • Supports multi-domain MDM
  • Offers an easy to use and low maintenance platform that requires minimal resources
  • Offers hierarchy management and workflow management
  • Follows a guaranteed time and cost model for implementation that often leads to a speedy time to market

Weaknesses:

  • Does not have a tool for data governance, just consulting services
  • Innovative Systems has over 45 years of data management experience, but the Synchronos solution itself is relatively new to the MDM market
  • Reference data management capabilities are integrated into the larger MDM platform, which can be limiting as opposed to having a separate tool
  • Minimal relationships with major system integrators

Where to find reviews:


21. Precisely Data Integrity Suite

The Precisely Data Integrity Suite is a suite of solutions from Precisely, a new company formed following the merger of Syncsort and Pitney Bowes Software & Data. Precisely is known for enabling commerce through its mailing, shipping and global eCommerce solutions. It also offers software and data solutions around location intelligence, customer engagement and customer information management.

Core Features:

  • Metadata insights to create a single view of customers
  • Data hub module for developing data models
  • Data federation to democratize access to information without combining data sources
  • Enterprise data integration module that supports batch and real-time integrations with multiple data sources
  • Data stewardship for address verification and geocoding

Strengths:

  • Features an easy-to-use UI for graphical data modeling, especially for complex and connected data
  • Offers data integration, data quality, data governance and analytics capabilities all in one solution
  • Delivers semantic modeling and robust support for multi-entity and multi-domain MDM
  • Delivers a single platform SaaS solution that covers MDM, intelligence and customer engagement

Weaknesses:

  • The entire MDM solution is relatively new to the market
  • Data governance capabilities are less fully developed than in many other MDM solutions
  • Minimal partner relationships
  • Limited product information management and reference data management capabilities

Where to find reviews:


22. Talend Customer 360

Talend offers a Customer 360 platform as part of its Talend Data Fabric suite of products that combines data integration, integrity, and governance in a single, unified platform.

Core Features:

  • Data components and connectors, including file management, data orchestration and integrations
  • Design and productivity capabilities, including data schemas and interactive data viewers

Strengths:

  • Offers MDM capabilities for a variety of users and roles
  • Has a relatively lower cost compared to many other MDM solutions
  • Supports XML based MDM
  • Boasts a strong customer base, especially from a big data perspective

Weaknesses:

  • No upstream data governance
  • Relatively new cloud offering
  • UI is not intuitive and doesn’t support customization
  • Requires significant resources to run

Where to find reviews:


PRODUCT INFORMATION MANAGEMENT (PIM) FOCUSED

Software vendors whose technology focuses primarily on the management of product information, traditionally called Product Information Management. PIM products traditionally support eCommerce by managing the product catalog. These vendors may not have a generalized, multidomain MDM offering.

23. Contentserv

Contentserv’s product-focused MDM platform allows manufacturers to align multiple information management technologies from different departments or business units to a single point of reference, commonly known as a Golden Record, to create and manage a complete and accurate record of critical data.

Core Features:

  • Data Governance to define and enforce rules and policies, and establish processes, procedures and accountability
  • Define cleansing, de-duplication and rule-based classification, normalization and matching and linking

Strengths:

  • Focused on customer experience
  • Cloud-native platform

Weaknesses:

  • Manufacturing focus
  • Mostly focused on Europe
  • Technical support

Where to find reviews:


24. Magnitude Agility PIM

Magnitude Agility PIM is a specialized MDM software with a focus on what it calls “Product Management for Commerce.” Its unique focus centers around product enrichment, analytics and multichannel syndication for product data to help commerce organizations better manage and integrate data. Agility Multichannel also aligns product data with all other master data.

Core Features:

  • Data integration
  • Data governance
  • Data modeling
  • Reference data management
  • Hierarchy and relationship management

Strengths:

  • Features an easy-to-use UI
  • Offers advanced capabilities around managing and integrating product-specific data
  • Includes a strong customer support engine
  • Supports a wide variety of integration opportunities, including those that extend beyond the data world

Weaknesses:

  • Limited scalability beyond product management for commerce
  • Niche solution specifically for the retail, manufacturing and distribution industries
  • Limited customer references and reviews
  • Minimal relationships with major systems integrators

Where to find reviews:


25. Verdantis Material & Services Master Data Management

Verdantis provides materials and service master data management through its Harmonize and Integrity solutions. Verdantis Harmonize focuses on cleaning and deduping data while Verdantis Integrity keeps data clean with data governance and workflows. Both Verdantis solutions use artificial intelligence to automatically classify, dedupe, enrich and manage data.

Core Features:

  • AI-driven data management capabilities
  • Data classification that works with any schema and learns over time
  • Attribute extraction
  • Fully automated data normalization
  • Intelligent “AutoCrawl” to structure unstructured data and simplify data aggregation

Strengths:

  • Includes AI and automation to cut down on errors
  • Offers strong user support
  • Boasts proven domain expertise
  • Supports over 26 languages

Weaknesses:

  • Offers separate solutions for initial data cleaning and ongoing data management
  • Limited customer references and reviews
  • Minimal partner relationships
  • Less powerful UI compared to other solutions

Where to find reviews:


26. PiLog

PiLog’s Master Data Record Manager (MDRM) is a multi-domain governance solution for (Material, Service, Vendor, Customer, Assets, Employee domains) with embedded data quality management.

Core Features:

  • Maintenance, repair and operations (MRO) and asset management use case
  • Multidomain manufacturing use case with vendor/supplier, buy-side materials and B2B customer domains
  • Focused on master data governance

Strengths:

  • Supports ISO standards
  • Focused on large process manufacturers

Weaknesses:

  • Mostly focused on data governance
  • Operations mostly in Europe
  • Niche solution for manufacturing

Where to find reviews:


27. Prospecta Master Data Online (MDO)

MDOProspecta Master Data Online (MDO) offers a cloud-based, SaaS MDM platform with a focus on asset-intensive industries like manufacturing, mining, oil & gas and utilities. Use cases include data cleansing and governance for metal and mining, data migration for oil & gas and mastering material data for an automotive manufacturer.

Core Features:

  • Finished goods/product management
  • Vendor onboarding and governance
  • Finance master data
  • Customer and data governance and protection

Strengths:

  • Data governance and stewardship focused
  • Enforces data quality through business rules and standardization

Weaknesses:

  • Limited use case for asset-based domains
  • Highly focused on manufacturing

Where to find reviews:


28. Riversand (Acquired by Syndigo)

Riversand is a global software company with a variety of solutions designed to help organizations take control of their data. Its MDM software offers an all-in-one, cloud-native platform for multi-domain MDM that covers data governance, data quality, reporting and more.

Core Features:

  • Vertical-specific master data use cases, including product, customer, vendor, spare, materials and supply chain master data
  • Data governance
  • Reporting
  • Data quality

Strengths:

  • Supports multiple domain MDM
  • Offers deterministic data matching
  • Delivers robust process orchestration and product information management capabilities
  • Includes built-in capabilities for data governance and data quality

Weaknesses:

  • Limited implementation partners
  • Less developed operational capabilities for customer master data compared to other MDM solutions
  • Minimal international presence
  • Requires a complex and costly implementation

Where to find reviews:


27. sphera Master Data Management

sphera Master Data Management (formerly sparesFinder) offers connected, cloud-based software for building and maintaining accurate, accessible and reliable master data. sphera offers data standardization and enrichment, analytics and reporting, governance and discovery capabilities.

Core Features:

  • Data cleansing, standardization and enrichment
  • Data scanning for record completeness
  • Pre-built analytics reports
  • Customizable dashboards
  • Audit trail for data modifications
  • Data synchronization
  • Data filtering

Strengths:

  • Supports a 100% cloud-based solution
  • Offers flexible and customizable reporting
  • Has strong ERP integration offerings
  • Delivers simplified data discovery

Weaknesses:

  • Limited customer references and reviews
  • Limited partner relationships, especially with major system integrators
  • Requires four different solutions to get the complete platform capabilities
  • No US presence

Where to find reviews:


28. Stibo Systems Master Data Management

Stibo Systems provides technology to help manage operational information. Its MDM solution, STEP, supports multi-domain MDM for product, customer, asset, supplier, employee, reference and location data. Stibo Systems also has unique solutions for product MDM and customer MDM.

Core Features:

  • Management for product, customer, asset, supplier, employee, reference and location data
  • Data governance
  • Data onboarding
  • Data cleansing
  • Data enrichment
  • Data sharing

Strengths:

  • Supports multiple domain MDM
  • Offers robust and scalable product information management
  • Has significant partner relationships
  • Delivers a user-friendly UI

Weaknesses:

  • No proactive data governance
  • Less developed reference data management capabilities compared to other MDM solutions
  • Complicated approval process for business rules and workflows
  • Limited options for cloud implementation

Where to find reviews:


29. Viamedici EPIM

Viamedici’s Enterprise Product Information Management (EPIM) suite is mostly focused on sell-side product data use cases. Master data management (MDM) is one component of their suite of products that is focused on helping large-scale manufacturers manage both structured and non-structured data.

Core Features:

  • Suite of solutions focused on product data management
  • Focused on large, global implementations
  • Ability to manage non-structured data like image, graphic, and document formats as well as audio and video files

Strengths:

  • Web-based, API-driven solution built for fast implementation
  • Comprehensive multi-language support

Weaknesses:

  • Lack of standalone MDM features
  • Lack of implementation consultations

Where to find reviews:


Vertically Focused

Software vendors whose data management solutions are focused primarily on a single industry vertical, such as financial services, healthcare or retail. These vendors may not have a generalized, multidomain MDM offering.

30. GoldenSource

GoldenSource Enterprise Data Management provides a flexible data management infrastructure specifically for organizations that trade in financial markets. Its solution suite supports EDM and MDM capabilities for a variety of financial institutions and industry use cases, all with the goals of helping organizations manage risk, maintain compliance, control costs and find new opportunities.

Core Features:

  • Data auditing
  • Hierarchy and relationship management
  • Data acquisition, cleansing, normalization, validation, enrichment and distribution
  • Data administration and business activity monitoring
  • Exception management
  • Data modeling and workflows
  • Pre-configured integrations with third-party vendors

Strengths:

  • Meets strict compliance standards for financial organizations
  • Has a strong global presence
  • Approved to serve as the central client data repository to support Know Your Client (KYC), Anti-Money Laundering (AML)and client onboarding workflows and the central counterparty data repository to support Standing Settlement Instructions (SSIs), Anti-Money Laundering (AML), multiple industry classification schemes (SIC, GICS) as well as internal and external credit ratings
  • Supports hierarchy and relationship management

Weaknesses:

  • Limited customer references and reviews
  • Niche solution for the financial industry
  • Minimal relationships with major system integrators
  • No cloud implementation options

Where to find reviews:


31. IVP (Indus Valley Partners)

IVP (Indus Valley Partners) primarily offers an EDM tool as part of its master data management suite of solutions. IVP has a variety of products ranging from regulatory reporting to portfolio analytics to data management, all designed especially for the global asset management industry. Its EDM solution provides data management, distribution, monitoring and control capabilities for this niche market.

Core Features:

  • Over 600 pre-configured adaptors
  • Data flow monitoring dashboards
  • Customizable data distribution flows
  • Data quality and governance controls, with over 1,000 pre-configured checks

Strengths:

  • Offers a targeted solution designed to support specific use cases for Alternative Asset Managers
  • Features an intuitive user interface
  • Supports automatic load balancing
  • Includes pre-configured adaptors and data quality checks to speed time to market

Weaknesses:

  • Niche solution only useful for a very target audience
  • Limited customer references and reviews
  • Minimal partner relationships
  • No support for multi-domain MDM

Where to find reviews:


32. NeoXam DataHub

NeoXam DataHub is a niche MDM solution for data used or produced by financial institutions. It offers centralized data management capabilities designed specifically to handle financial data and allows users to model, archive and govern data as well as create reference databases. NeoXam DataHub offers several custom capabilities on top of its core platform.

Core Features:

  • Record and hierarchy management
  • Data modeling
  • Repository creation
  • Indices and benchmarks

Strengths:

  • Offers industry expertise for financial data
  • Meets high regulatory requirements for the financial industry
  • Integrates with a variety of front, middle and back-office solutions as well as other data platforms
  • Has a well-established presence in the financial industry

Weaknesses:

  • Niche solution only for finance data
  • Requires integrations with other platforms for the full breadth of MDM capabilities
  • Solution can get complicated due to the variety of add-ons available, many of which (like data quality, enrichment and reporting) are core to many other MDM solutions
  • Minimal partner relationships, especially with major system integrators

Where to find reviews:


33. Verato

Verato offers a cloud platform for identity resolution and matching. Originally designed for healthcare organizations, Verato combines master patient index and MDM capabilities into a single platform to develop a complete picture of patients and access more accurate analytics. Verato has since expanded to deliver solutions for retail, public sector and financial services organizations as well.

Core Features:
  • Identity resolution backed by US demographic data and automatic data matching
  • Data deduping
  • Data stewardship
  • Real-time data validation
  • Data enrichment powered by a pre-indexed, third party reference database
Strengths:
  • Meets strict compliance regulations for healthcare, financial services, and public sector organizations
  • Offers a cloud-based platform that helps speed time to market
  • Delivers the ability to match data even if two records have out-of-date, incorrect, incomplete or inconsistent data
  • Boasts a relatively low total cost of ownership
Weaknesses:
  • Identity resolution works for US data only
  • Niche solution for the healthcare, retail, financial services and public sectors
  • Limited customer references and reviews
  • Limited partner base
Where to find reviews:

34. Vinculum Vin MDM

Vinculum is a global company that offers SaaS-based solutions for eCommerce, including multi-channel order management and fulfillment through point of sale, warehouse management and MDM solutions. VIN MDM offers multi-domain master data management designed specifically for retail.

Core Features:

  • Product information management that extends across multiple channels
  • Customer data integrations to sync customer data across various systems along the entire supply chain
  • Collaborative workflows and data governance
  • Data quality capabilities, including data profiling, cleansing, standardization and enrichment
  • Data integration for structured and unstructured data

Strengths:

  • Supports multi-domain MDM, including out-of-the-box support for key retail data points like product and supplier information
  • Includes collaborative authoring and orchestration that allow for active data governance
  • Offers social media integrations
  • Handles probabilistic and deterministic data matching

Weaknesses:

  • Niche solution for retail
  • Limited customer references and reviews
  • Limited partner relationships, especially with major system integrators
  • Relatively new to the US market

Where to find reviews:


Summary and Key Takeaways

Thanks for reading our list of 35 Master Data Management Tools available in the market today! We’ve grouped them into Multidomain, CDI (Customer Data Integration focused, PIM (Product Information Management) focused and Vertically focused to help you more quickly sift through these based on your use case and unique challenges.

No single MDM vendor can provide the full feature set and flexibility for every possible implementation, but this list hopefully gives you a starting point when trying to strike a balance between features, costs and implementation speed.

Interested in a deeper dive? Read the latest 2021 Gartner Master Data Management Magic Quadrant Report to unlock analyst insights on strengths and cautions for 15 MDM vendors and read about Gartner’s take on the market’s direction, maturity and participants.

And if you are currently evaluating or thinking about purchasing MDM software, you are like comparing vendors and defining solution viability, determining functional requirements and setting a budget. That’s why we offer a free MDM Software Evaluation Template that is designed to help you score and compare 3 MDM vendors side-by-side. Access over 112 critical evaluation criteria today.

30+ BEST MASTER DATA MANAGEMENT TOOLS

Learn About Core Features, Strengths, Weaknesses, Reviews & More!

Data — and the insights gleaned from it — power today’s most successful businesses. In fact, data has become so critical to success that many organizations actively measure the quality and usefulness of their data.

As the amount of data created and used grows (and so too does its importance), organizations must prioritize managing that data. That includes managing it for cleanliness, accuracy and consistency across the organization, managing access to it and managing the actionability of it. Of course, achieving those goals isn’t easy, especially at scale.

Because of this, many organizations are turning to Master Data Management (MDM) software to augment and support their data management and quality initiatives. The right master data management software can help teams succeed with data management by improving business alignment, data governance, data delivery and use, measurement, organization and more.

Once you identify the need for MDM software, you need to determine the best solution for your organization. But that in and of itself can be an overwhelming task, especially given the number of master data management solutions available today.

To help you along this process, we’ve done the initial research for you by compiling 34 of the best master data management tools on the market today and comparing them based on numerous factors.


What you’ll learn from this list:

There are 34 Master Data Management Tools on this list, all with the following information:

  • Summary of MDM software
  • Core product features
  • Strengths
  • Weaknesses
  • Links to customer reviews (where applicable)

This list should help you:

  • Identify the leading MDM software options and understand what each offers (we’ve compiled each solution’s core features, strengths, weaknesses and reviews to make your life easier!)
  • Easily compare the capabilities of different options in a single place (no need to have 30+ tabs open on your computer trying to compare each side by side — just scroll on down!)
  • Better understand the core capabilities of MDM software at large as well as the nuances of specific solutions
  • Identify the best use cases for different software (some solutions are geared toward certain types of companies over others, whether it’s size, industry or anything else, and that’s an important distinction to make)
  • Determine how your peers are using the different solutions available and what they’re saying about them

Definitions and vendor claims about MDM capabilities vary, so for your convenience, we have structured this list into the following categories:

Interested in a deeper dive? Read the latest 2021 Gartner Master Data Management Magic Quadrant Report to unlock analyst insights on strengths and cautions for 15 MDM vendors and read about Gartner’s take on the market’s direction, maturity and participants.

Let’s get started!


MULTIDOMAIN (Customer, product, location, etc.)

There is a lot of confusion around the idea of managing multiple master data categories, or domains, and how to go about it. In the context of master data management, domains are what we consider to be the “nouns” that describe your business. Some common domains include customers, products, suppliers and locations, but specific industries often have market-specific domains, e.g., patients, providers and payors in healthcare systems and assets, equipment and parts in manufacturing.

Some vendors can handle multiple domains, e.g., customers, products, locations, in a single instance (true multidomain MDM), and some handle multiple domains with multiple separate applications (multiple domain MDM) — though this is often unclear from the vendor websites and presentations. Buyers should be clear on which is being offered as this will have a significant impact on implementations which may end up costing many times the initial single domain implementation if it involved buying and implementing separate applications for subsequent domains.

Similarly, single-domain applications (often called ‘Customer 360’, ‘Product 360’ etc.) may initially seem faster to implement, but the more ‘hardened’, or specialized, the application, the more complex it will be to modify it for a specific use case. Are B2B customers (businesses) the same as B2C customers (individuals)? In healthcare, can we treat patients like customers? How about healthcare providers (doctors and nurses)? Buyers should be clear on their requirements and whether it is best to start with a pre-built domain-specific application that may be more difficult to customize or a true multidomain platform that can precisely model any domain and deploy many domains in a single environment.

The most common master data domains are customer and product, but there many more domains such as asset, location and reference data and an almost unlimited number of more specialized domains such as ‘menu item’ (food service), treatment (healthcare), cost center rollup hierarchy (manufacturing, and others), customer household (financial services), and so on. Buyers may initially believe they are looking to solve for only a single master data domain, but most business use cases require the mastering of several domains and given the ability most organizations quickly move beyond their first master data domain.


1. Profisee

The Profisee master data management (MDM) platform provides organizations a fast, affordable and scalable solution to deliver trusted data across the enterprise without the cost, complexity, risk and data domain boundaries of traditional MDM solutions.

Profisee MDM is strongly multidomain with the ability to model an unlimited number of domains in a single environment (most Profisee customers deploy more than one domain in their first year). Built for the cloud, Profisee offers the industry’s first cloud-native containerized Platform-as-a-Service (PaaS) MDM solution giving customers the freedom to choose their deployment, on-premise, in the cloud or via a hybrid model. Although by no means limited to Microsoft-centric environments, Profisee is popular with Microsoft-centric organizations as they are built on a Microsoft tech stack and have built native integrations into Microsoft Azure including Azure Purview (data catalog and governance platform). Profisee is known for an industry-leading low total cost of ownership, rapid implementation and a truly flexible multi-domain platform.

Core Features:

  • Data modeling
  • Data stewardship and governance
  • Data integration
  • Golden record management
  • Enterprise workflows
  • Event management
  • Metadata management
  • Industry and domain-based data models

Strengths:

  • Offers fast implementation time and time to value
  • Built for unlimited multi-domain implementation in a single environment
  • Obvious choice for Microsoft-centric environments
  • Features robust golden record management to ensure a single, standardized view of all data, including machine learning-based matching
  • Delivers proven scalability with continuing levels of high performance

Weaknesses:

  • Lacks strong PIM capabilities, such as BOM support
  • Doesn’t leverage NoSQL database tech, such as graph databases
  • Modest partner ecosystem
  • Only runs on Windows/SQL Server

Where to find reviews:


2. Ataccama ONE

Ataccama ONE has a collaborative data curation platform that includes solutions for data profiling and catalog, data governance and quality and master data management. Its MDM solution supports multiple domains, reference data management, hierarchy management and more.

Core Features:

  • Data consolidation
  • Pre-defined business models
  • Reference data management
  • Business rule enforcement
  • Householding, aggregation and categorization to group similar entities and identify relationships
  • Data editing and authoring
  • Hierarchy management
  • Data monitoring and auditing
  • Analytical MDM for data lakes

Strengths:

  • Supports multi-domain MDM
  • Offers robust data matching, identity management and hierarchy management capabilities
  • Delivers a highly scalable solution
  • Supports big data connectivity and full data quality activities

Weaknesses:

  • Less developed product information management capabilities compared to other MDM solutions
  • Requires a separate module to support reference data management
  • Relatively small player in the MDM market
  • Lengthy implementation and deployment process

Where to find reviews:


3. Boomi Master Data Hub, a Dell Technologies Business

Dell Boomi is a built-in-the-cloud MDM solution. It offers capabilities around application integration, master data management and domain-specific data quality. Boomi’s multi-tenant platform supports cloud-to-cloud, cloud-to-on premise and on-premise-to-on premise integrations, including real-time integrations, and it scales elastically to support volume increases.

Core Features:

  • Visual data modeling and definitions
  • Data synchronization through a variety of integrations
  • Data stewardship, including the ability to create business rules and alerts
  • Data deduping
  • API management
  • Application integration support
  • EDI support

Strengths:

  • Supports MDM capabilities, such as bidirectional data flows, data enrichment and multi-domain support
  • Offers MDM, data integration and API management in a single solution
  • Includes an analytics-based control console
  • Provides access to a fully cloud-based solution that integrates easily with both cloud and on-premise applications

Weaknesses:

  • Reference data management capabilities are less fully developed than in many other MDM solutions
  • Limited product information management capabilities
  • Steep learning curve for users
  • Poor debugging capabilities

Where to find reviews:


4. EnterWorks (Winshuttle) Multi-Domain MDM

EnterWorks Multi-Domain MDM was acquired by Winshuttle which has a variety of information software and master product data software. Its multi-domain MDM solution integrates product information to provide centralized management and data enrichment.

Core Features:

  • Data governance, including collaborative workflows and customizable business rules
  • Data stewardship that combines data profiling with attribute management capabilities
  • Data quality tools to validate, cleanse and classify all imported data
  • Multi-domain management, with the ability to centralize governance and stewardship
  • Flexible data modeling with no coding required
  • Hierarchy modeling

Strengths:

  • Offers robust product information and reference data management capabilities
  • Delivers an enterprise-level solution with proven scalability
  • Uses an XML based architecture that allows users to create custom, complex data models without any coding work
  • Provides granular control over data and permissioning

Weaknesses:

  • Relatively small partner base
  • Data matching capabilities are less fully developed than in many other MDM solutions
  • All-in-one solution that may be too much for some organizations
  • Needs improvement handling heavy user traffic

Where to find reviews:


5. ibi (Information Builders) Data & Analytics

IBI (Information Builders) offers an integrated platform for business intelligence (BI), analytics, data integration and data quality. Its data platform includes capabilities for data preparation, integration, quality, management and governance.

Core Features:

  • Multi-domain MDM
  • Facilitated integration that supports a variety of data, including transactional data
  • Built-in historical data to capture mastered and transactional subjects
  • Data governance, including out-of-the-box orchestration of remediation activities such as cleansing overrides and identity matching overrides
  • Configurable workflows
  • Reference data
  • Data quality services for deduping data

Strengths:

  • Features an easy-to-use UI for core capabilities
  • Boasts a strong variety of customer references and reviews
  • Provides access to extended capabilities, particularly around BI and analytics through other solutions from Information Builders
  • Includes design tools to visually represent both golden records and source records

Weaknesses:

  • Poor documentation and training for non-core capabilities
  • Minimal relationships with major systems integrators
  • Limited visibility into product roadmap
  • Room for improvement with monitoring and error notifications

Where to find reviews:


6. IBM InfoSphere Master Data Management

IBM InfoSphere Master Data Management is a multi-domain enterprise MDM solution that includes access to IBM’s data governance and orchestration offerings. It offers a highly configurable framework with capabilities for a variety of business users as well as data analytics.

Core Features:

  • Data matching and deduping
  • Configurable framework available on-premise or in the cloud
  • Policy management capabilities for authoring, monitoring and enforcing data quality
  • Graph-based representation for master data and transactional data
  • Flexible access to IBM’s data governance and integration solution

Strengths:

  • Supports multi-domain MDM
  • Offers multiple deployment options, including on-premise and cloud
  • Delivers robust support for big data governance and reference data management
  • Offers a scalable solution with proven performance, especially around data matching

Weaknesses:

  • Relatively complex solution
  • Typically requires a large technical footprint, which can make implementations lengthy
  • User licensing can get complicated and become expensive quickly
  • Requires frequent updates

Where to find reviews:


7. Informatica MDM

Informatica is an enterprise cloud data management provider with a variety of solutions designed to help organizations take control of their data and put it to work. Informatica has several MDM solutions providing multiple domain MDM capabilities and can be deployed in the cloud or on-premise.

Core Features:

  • Data acquisition, including from cloud, on-premise or third-party sources
  • Data enrichment
  • Relationship identification
  • Data deduping
  • Integrations with transactional and social data
  • Identity resolution
  • Business process management
  • Supplier and product information management
  • Data integration, quality and governance

Strengths:

  • Supports multiple domain MDM
  • Offers big data relationship management
  • Delivers a highly scalable solution with proven performance
  • Offers multiple deployment options and supports several use cases due to its ability to integrate a variety of data types (including transactional and supplier data)

Weaknesses:

  • Less developed data governance capabilities compared to other MDM solutions
  • Multiple solutions may not all be well integrated
  • Features a complex UI that has a learning curve to it, especially for business users
  • Implementation can be difficult and typically requires a highly experienced partner
  • Limited capabilities around reference data

Where to find reviews:


8. Magnitude Kalido MDM

Magnitude Kalido MDM is a multi-domain MDM solution that supports data modeling and policy-driven data governance. It also offers a handful of interfaces for unique audiences, with different views for a variety of roles.

Core Features:

  • Audience-specific interfaces
  • Reference data management and hierarchy management capabilities
  • Data harmonization to combine multiple data sources and create a golden record
  • Centralized master data authoring for creating new records, applying business rules and pushing data out to operational systems
  • Data stewardship and policy-driven governance
  • Visual data modeling

Strengths:

  • Offers reference data management, hierarchy management, centralized authoring and data harmonization in a single solution
  • Supports multi-entity MDM and deployments across multiple domains
  • Allows for unique user interfaces for different roles, all without any coding
  • Features robust visual modeling capabilities

Weaknesses:

  • Minimal relationships with major system integrators
  • Limited customer references and reviews
  • Magnitude’s history of and continued focus on acquisitions can lead to poorly integrated solution developments (versus natively developing new capabilities)
  • Less developed information governance support compared to many other MDM solutions

Where to find reviews:


9. Neo4j Graph Platform

Neo4j is a graph platform for connected data. It specializes in recognizing relationships among data points using a graph database as the foundation of its platform. Neo4j offers a variety of data management capabilities, including data integration, discovery and visualization.

Core Features:

  • Graph analytics for data visualization and understanding
  • Data discovery
  • Data lake integration

Strengths:

  • Offers robust graphical capabilities for data analytics
  • Features user-friendly dashboards
  • Includes strong domain data modeling capabilities
  • Delivers highly responsive customer support

Weaknesses:

  • Supports only very niche use cases
  • No support for multiple domains
  • Limited integrations with popular web frameworks
  • Limited user community support

Where to find reviews:


10. Oracle Enterprise Data Management

Oracle Enterprise Data Management is a multidomain, enterprise-level MDM platform. Formerly a standalone MDM platform, it is now embedded within cloud applications and consists of several different solutions designed to collect and standardize data as a service of the application.

Core Features:

  • Customer data management
  • Data governance, including data quality remediation workflows
  • Data management for operational and analytical data
  • Configurable workflows
  • Data quality capabilities for standardizing, matching, merging, analyzing and cleansing data
  • Product information management

Strengths:

  • Supports multiple domain MDM in Oracle applications
  • Has a strong global presence
  • Integrates MDM capabilities with data governance and reference data management capabilities
  • Offers proactive data governance

Weaknesses:

  • No support for vertical-specific data models
  • Not a standalone solution
  • Does not have a very user-friendly UI
  • Relatively expensive solution
  • Lengthy implementation process

Where to find reviews:


11. Reltio

Reltio is a cloud-based, multi-domain MDM solution. It supports both structured and unstructured data and offers a scalable solution that can meet the needs of smaller organizations and enterprises alike.

Core Features:

  • Blends and relates master data, reference data, transaction data, interaction data and social data into a single unified view
  • Data as a Service capabilities for access to third party data sets
  • Data auditing and change tracking
  • Big data insights
  • Recommended actions
  • Built-in analytics
  • Collaborative workflows

Strengths:

  • Supports multi-domain MDM
  • Allows for collaborative data stewardship, rating and segmentation
  • Features native data visualization, analytics and search functionality
  • Delivers robust compliance capabilities, including field-level audit history

Weaknesses:

  • Relatively new player in the MDM space with a still-evolving platform
  • Generally requires extensive customization that must be performed by a partner
  • Limited customer references and reviews
  • Minimal implementation support and documentation
  • Limited user documentation

Where to find reviews:


12. SAP Master Data Governance

SAP Master Data Governance is the MDM solution from enterprise application software provider SAP. The Master Data Governance solution provides domain-specific MDM as well as collaborative and pre-built workflows.

Core Features:

  • Audit trail for changes to master data
  • Collaborative and pre-built workflows
  • Data cleansing, including profiling, standardization, matching and enrichment
  • Automated routing
  • Built-in data governance based on pre-configured data models
  • Role-based user interfaces

Strengths:

  • Cloud platform built on SAP HANA, an in-memory data platform that supports data cleansing activities and analytics
  • Features flexible workflows, including numerous pre-built ones
  • Offers pre-configured and extensible data models
  • Supports multi-mode data replication efforts

Weaknesses:

  • Less developed hierarchy management capabilities compared to other MDM solutions
  • Relatively immature cloud integration support
  • Limited matching capabilities
  • Relatively limited analytics support for social CRM data
  • Does not have the most intuitive UI

Where to find reviews:


13. Semarchy xDM

Semarchy offers multi-vector MDM through its xDM platform. The platform uses algorithms and material design to make data stewardship collaborative. Semarchy also takes an agile, iterative approach to implementing its xDM platform.

Core Features:

  • Guided authoring for data maintenance
  • Flexible data modeling
  • Collaborative and agile data governance
  • Match and merge capabilities to maintain a single source of truth
  • Multi-vector MDM for data taxonomies
  • Device traceability

Strengths:

  • Offers integrated modeling without any additional code
  • Delivers strong scalability with options for AWS cloud or on-premise setup
  • Supports an iterative implementation approach that allows organizations to start small and grow and evolve MDM capabilities over time
  • Includes metrics, dashboards, versioning and lineage as standard features of the xDM platform

Weaknesses:

  • Minimal relationships with major system integrators
  • Smaller proven customer base
  • Collaborative data governance is not part of the core xDM solution

Where to find reviews:


14. Software AG OneData for MDM

Software AG offers multi-domain MDM through its OneData solution. The OneData solution is part of Software AG’s larger Digital Business Platform, which includes solutions for analytics and decisions, process and applications, integration and API and devices.

Core Features:

  • Agile, multi-domain data modeling
  • Data governance framework that supports internal and external workflows
  • Role-based security and ability to manage authorizations down to the cell level
  • Data quality matching and grouping
  • Address verification and geocoding

Strengths:

  • Offers native integrations to all the solutions in Software AG’s Digital Business Platform, including one for business process management
  • Includes detailed hierarchy management
  • Supports several data architectures and use cases
  • Delivers intelligent MDM for geographic data

Weaknesses:

  • Its process-based approach to MDM is a relatively new introduction to the solution
  • Minimal relationships with major system integrators
  • Limited cloud offerings
  • History of issues in new product releases

Where to find reviews:


15. SAS MDM

SAS MDM is a multi-domain MDM solution from SAS, an enterprise provider of analytics solutions. SAS MDM offers a complete solution for data management, with a strong focus on data quality and governance. Alongside the solution itself, SAS also offers MDM consulting services.

Core Features:

  • Data quality
  • Data governance
  • Data modeling
  • Data integration
  • Relationship management
  • Reporting and visualization
  • Source system harmonization
  • Data stewardship through role-based interfaces

Strengths:

  • Supports multi-domain, multi-entity and domain-neutral MDM
  • Offers active data governance with strong data lineage and data remediation as well as a comprehensive business glossary
  • Builds a strong foundation for MDM by starting with data quality and then layering on data governance
  • Delivers a highly scalable solution with reliable support for large datasets

Weaknesses:

  • Limited support for product master data
  • Minimal relationships with major system integrators
  • Unclear if a solution is being actively developed
  • Relatively expensive solution
  • Limited user documentation

Where to find reviews:


16. Syniti

Syniti offers master data management as part of its Syniti Knowledge Platform software stack with a broad focus on data management capabilities. Syniti’s ‘Orchestrate’ features enforce the entry of the highest-quality master and application data into business systems.

Core Features:

  • Comprehensive data management platform
  • Over 160 software and platform integrations
  • Available through large partner network

Strengths:

  • Manufacturing focus
  • Comprehensive data management platform
  • Usage-based pricing

Weaknesses:

  • Standalone MDM is not an option
  • Limited cloud deployments
  • ERP market focus

Where to find reviews:


17. Teradata MDM

Teradata MDM is a multi-domain MDM solution that also offers data governance for master and reference data. It relies on a workflow and process-driven environment to define and optimize master data.

Core Features:

  • Data governance
  • Reference data management
  • Data cleansing, arranging, tracking and synchronization
  • Customer interaction, product, supplier, account and business data support

Strengths:

  • Supports multi-domain and multi-entity MDM
  • Offers a data matching engine
  • Includes reference data management and enterprise data warehouse capabilities
  • Supports analytical and operational MDM

Weaknesses:

  • Limited customer references and reviews
  • Minimal relationships with major system integrators
  • Relatively limited active data governance capabilities compared to other MDM solutions
  • Customers have reported performance decreases as data volume scales

Where to find reviews:


18. TIBCO EBX

TIBCO EBX (previously Orchestra Networks) offers a variety of solutions to help organizations manage their data assets through its EBX platform. The EBX platform covers multi-domain master data management, reference data management, data governance, hierarchy management and taxonomy management.

Core Features:

  • Flexible data modeling
  • Integrated data quality capabilities for profiling, cleansing, validating and matching data
  • Collaborative workflows
  • UI designed for business users to view data
  • Real-time and batch integration options
  • Data quality dashboards

Strengths:

  • Offers master data management, master data governance and reference data management in a single solution
  • Delivers robust hierarchy management capabilities
  • Features strong visualization and workflow capabilities
  • Supports multi-domain MDM and data governance

Weaknesses:

  • Limited user documentation
  • Complex configuration process for users who want to go beyond out-of-the-box capabilities
  • Weak matching capabilities
  • Offers customers a limited view into product roadmap

Where to find reviews:


19. Unidata

Unidata sells a multi-functional data management platform that includes master data management alongside business glossary, business process management, reference data management and other tools.

Core Features:

  • Data modeling
  • MDM and reference data management
  • Business process management (BPM)
  • Data quality

Strengths:

  • GDPR compliant
  • Includes governance functionality

Weaknesses:

  • Mostly focused in EU
  • MDM not available as standalone software

CUSTOMER DATA INTEGRATION (CDI) FOCUSED

Software vendors whose technology focuses primarily on the management of customer information, traditionally called Customer Data Integration (CDI). These vendors may not have a generalized, multidomain MDM offering.

20. Innovative Systems Inc. Synchronos

Innovative Systems Inc. is a long-established provider of enterprise data management and risk management solutions. Its Synchronos MDM solution supports operational and analytical use cases and can be deployed on-premise, in the cloud or as a hybrid solution.

Core Features:

  • Data profiling, discovery and monitoring
  • 360-degree view of data
  • Workflow management
  • Reference data management
  • Metadata management
  • Extended relationships networking
  • Enterprise modeling
  • Data quality
  • API integrations

Strengths:

  • Supports multi-domain MDM
  • Offers an easy to use and low maintenance platform that requires minimal resources
  • Offers hierarchy management and workflow management
  • Follows a guaranteed time and cost model for implementation that often leads to a speedy time to market

Weaknesses:

  • Does not have a tool for data governance, just consulting services
  • Innovative Systems has over 45 years of data management experience, but the Synchronos solution itself is relatively new to the MDM market
  • Reference data management capabilities are integrated into the larger MDM platform, which can be limiting as opposed to having a separate tool
  • Minimal relationships with major system integrators

Where to find reviews:


21. Precisely Data Integrity Suite

The Precisely Data Integrity Suite is a suite of solutions from Precisely, a new company formed following the merger of Syncsort and Pitney Bowes Software & Data. Precisely is known for enabling commerce through its mailing, shipping and global eCommerce solutions. It also offers software and data solutions around location intelligence, customer engagement and customer information management.

Core Features:

  • Metadata insights to create a single view of customers
  • Data hub module for developing data models
  • Data federation to democratize access to information without combining data sources
  • Enterprise data integration module that supports batch and real-time integrations with multiple data sources
  • Data stewardship for address verification and geocoding

Strengths:

  • Features an easy-to-use UI for graphical data modeling, especially for complex and connected data
  • Offers data integration, data quality, data governance and analytics capabilities all in one solution
  • Delivers semantic modeling and robust support for multi-entity and multi-domain MDM
  • Delivers a single platform SaaS solution that covers MDM, intelligence and customer engagement

Weaknesses:

  • The entire MDM solution is relatively new to the market
  • Data governance capabilities are less fully developed than in many other MDM solutions
  • Minimal partner relationships
  • Limited product information management and reference data management capabilities

Where to find reviews:


22. Talend Customer 360

Talend offers a Customer 360 platform as part of its Talend Data Fabric suite of products that combines data integration, integrity, and governance in a single, unified platform.

Core Features:

  • Data components and connectors, including file management, data orchestration and integrations
  • Design and productivity capabilities, including data schemas and interactive data viewers

Strengths:

  • Offers MDM capabilities for a variety of users and roles
  • Has a relatively lower cost compared to many other MDM solutions
  • Supports XML based MDM
  • Boasts a strong customer base, especially from a big data perspective

Weaknesses:

  • No upstream data governance
  • Relatively new cloud offering
  • UI is not intuitive and doesn’t support customization
  • Requires significant resources to run

Where to find reviews:


PRODUCT INFORMATION MANAGEMENT (PIM) FOCUSED

Software vendors whose technology focuses primarily on the management of product information, traditionally called Product Information Management. PIM products traditionally support eCommerce by managing the product catalog. These vendors may not have a generalized, multidomain MDM offering.

23. Contentserv

Contentserv’s product-focused MDM platform allows manufacturers to align multiple information management technologies from different departments or business units to a single point of reference, commonly known as a Golden Record, to create and manage a complete and accurate record of critical data.

Core Features:

  • Data Governance to define and enforce rules and policies, and establish processes, procedures and accountability
  • Define cleansing, de-duplication and rule-based classification, normalization and matching and linking

Strengths:

  • Focused on customer experience
  • Cloud-native platform

Weaknesses:

  • Manufacturing focus
  • Mostly focused on Europe
  • Technical support

Where to find reviews:


24. Magnitude Agility PIM

Magnitude Agility PIM is a specialized MDM software with a focus on what it calls “Product Management for Commerce.” Its unique focus centers around product enrichment, analytics and multichannel syndication for product data to help commerce organizations better manage and integrate data. Agility Multichannel also aligns product data with all other master data.

Core Features:

  • Data integration
  • Data governance
  • Data modeling
  • Reference data management
  • Hierarchy and relationship management

Strengths:

  • Features an easy-to-use UI
  • Offers advanced capabilities around managing and integrating product-specific data
  • Includes a strong customer support engine
  • Supports a wide variety of integration opportunities, including those that extend beyond the data world

Weaknesses:

  • Limited scalability beyond product management for commerce
  • Niche solution specifically for the retail, manufacturing and distribution industries
  • Limited customer references and reviews
  • Minimal relationships with major systems integrators

Where to find reviews:


25. Verdantis Material & Services Master Data Management

Verdantis provides materials and service master data management through its Harmonize and Integrity solutions. Verdantis Harmonize focuses on cleaning and deduping data while Verdantis Integrity keeps data clean with data governance and workflows. Both Verdantis solutions use artificial intelligence to automatically classify, dedupe, enrich and manage data.

Core Features:

  • AI-driven data management capabilities
  • Data classification that works with any schema and learns over time
  • Attribute extraction
  • Fully automated data normalization
  • Intelligent “AutoCrawl” to structure unstructured data and simplify data aggregation

Strengths:

  • Includes AI and automation to cut down on errors
  • Offers strong user support
  • Boasts proven domain expertise
  • Supports over 26 languages

Weaknesses:

  • Offers separate solutions for initial data cleaning and ongoing data management
  • Limited customer references and reviews
  • Minimal partner relationships
  • Less powerful UI compared to other solutions

Where to find reviews:


26. PiLog

PiLog’s Master Data Record Manager (MDRM) is a multi-domain governance solution for (Material, Service, Vendor, Customer, Assets, Employee domains) with embedded data quality management.

Core Features:

  • Maintenance, repair and operations (MRO) and asset management use case
  • Multidomain manufacturing use case with vendor/supplier, buy-side materials and B2B customer domains
  • Focused on master data governance

Strengths:

  • Supports ISO standards
  • Focused on large process manufacturers

Weaknesses:

  • Mostly focused on data governance
  • Operations mostly in Europe
  • Niche solution for manufacturing

Where to find reviews:


27. Prospecta Master Data Online (MDO)

MDOProspecta Master Data Online (MDO) offers a cloud-based, SaaS MDM platform with a focus on asset-intensive industries like manufacturing, mining, oil & gas and utilities. Use cases include data cleansing and governance for metal and mining, data migration for oil & gas and mastering material data for an automotive manufacturer.

Core Features:

  • Finished goods/product management
  • Vendor onboarding and governance
  • Finance master data
  • Customer and data governance and protection

Strengths:

  • Data governance and stewardship focused
  • Enforces data quality through business rules and standardization

Weaknesses:

  • Limited use case for asset-based domains
  • Highly focused on manufacturing

Where to find reviews:


28. Riversand (Acquired by Syndigo)

Riversand is a global software company with a variety of solutions designed to help organizations take control of their data. Its MDM software offers an all-in-one, cloud-native platform for multi-domain MDM that covers data governance, data quality, reporting and more.

Core Features:

  • Vertical-specific master data use cases, including product, customer, vendor, spare, materials and supply chain master data
  • Data governance
  • Reporting
  • Data quality

Strengths:

  • Supports multiple domain MDM
  • Offers deterministic data matching
  • Delivers robust process orchestration and product information management capabilities
  • Includes built-in capabilities for data governance and data quality

Weaknesses:

  • Limited implementation partners
  • Less developed operational capabilities for customer master data compared to other MDM solutions
  • Minimal international presence
  • Requires a complex and costly implementation

Where to find reviews:


27. sphera Master Data Management

sphera Master Data Management (formerly sparesFinder) offers connected, cloud-based software for building and maintaining accurate, accessible and reliable master data. sphera offers data standardization and enrichment, analytics and reporting, governance and discovery capabilities.

Core Features:

  • Data cleansing, standardization and enrichment
  • Data scanning for record completeness
  • Pre-built analytics reports
  • Customizable dashboards
  • Audit trail for data modifications
  • Data synchronization
  • Data filtering

Strengths:

  • Supports a 100% cloud-based solution
  • Offers flexible and customizable reporting
  • Has strong ERP integration offerings
  • Delivers simplified data discovery

Weaknesses:

  • Limited customer references and reviews
  • Limited partner relationships, especially with major system integrators
  • Requires four different solutions to get the complete platform capabilities
  • No US presence

Where to find reviews:


28. Stibo Systems Master Data Management

Stibo Systems provides technology to help manage operational information. Its MDM solution, STEP, supports multi-domain MDM for product, customer, asset, supplier, employee, reference and location data. Stibo Systems also has unique solutions for product MDM and customer MDM.

Core Features:

  • Management for product, customer, asset, supplier, employee, reference and location data
  • Data governance
  • Data onboarding
  • Data cleansing
  • Data enrichment
  • Data sharing

Strengths:

  • Supports multiple domain MDM
  • Offers robust and scalable product information management
  • Has significant partner relationships
  • Delivers a user-friendly UI

Weaknesses:

  • No proactive data governance
  • Less developed reference data management capabilities compared to other MDM solutions
  • Complicated approval process for business rules and workflows
  • Limited options for cloud implementation

Where to find reviews:


29. Viamedici EPIM

Viamedici’s Enterprise Product Information Management (EPIM) suite is mostly focused on sell-side product data use cases. Master data management (MDM) is one component of their suite of products that is focused on helping large-scale manufacturers manage both structured and non-structured data.

Core Features:

  • Suite of solutions focused on product data management
  • Focused on large, global implementations
  • Ability to manage non-structured data like image, graphic, and document formats as well as audio and video files

Strengths:

  • Web-based, API-driven solution built for fast implementation
  • Comprehensive multi-language support

Weaknesses:

  • Lack of standalone MDM features
  • Lack of implementation consultations

Where to find reviews:


Vertically Focused

Software vendors whose data management solutions are focused primarily on a single industry vertical, such as financial services, healthcare or retail. These vendors may not have a generalized, multidomain MDM offering.

30. GoldenSource

GoldenSource Enterprise Data Management provides a flexible data management infrastructure specifically for organizations that trade in financial markets. Its solution suite supports EDM and MDM capabilities for a variety of financial institutions and industry use cases, all with the goals of helping organizations manage risk, maintain compliance, control costs and find new opportunities.

Core Features:

  • Data auditing
  • Hierarchy and relationship management
  • Data acquisition, cleansing, normalization, validation, enrichment and distribution
  • Data administration and business activity monitoring
  • Exception management
  • Data modeling and workflows
  • Pre-configured integrations with third-party vendors

Strengths:

  • Meets strict compliance standards for financial organizations
  • Has a strong global presence
  • Approved to serve as the central client data repository to support Know Your Client (KYC), Anti-Money Laundering (AML)and client onboarding workflows and the central counterparty data repository to support Standing Settlement Instructions (SSIs), Anti-Money Laundering (AML), multiple industry classification schemes (SIC, GICS) as well as internal and external credit ratings
  • Supports hierarchy and relationship management

Weaknesses:

  • Limited customer references and reviews
  • Niche solution for the financial industry
  • Minimal relationships with major system integrators
  • No cloud implementation options

Where to find reviews:


31. IVP (Indus Valley Partners)

IVP (Indus Valley Partners) primarily offers an EDM tool as part of its master data management suite of solutions. IVP has a variety of products ranging from regulatory reporting to portfolio analytics to data management, all designed especially for the global asset management industry. Its EDM solution provides data management, distribution, monitoring and control capabilities for this niche market.

Core Features:

  • Over 600 pre-configured adaptors
  • Data flow monitoring dashboards
  • Customizable data distribution flows
  • Data quality and governance controls, with over 1,000 pre-configured checks

Strengths:

  • Offers a targeted solution designed to support specific use cases for Alternative Asset Managers
  • Features an intuitive user interface
  • Supports automatic load balancing
  • Includes pre-configured adaptors and data quality checks to speed time to market

Weaknesses:

  • Niche solution only useful for a very target audience
  • Limited customer references and reviews
  • Minimal partner relationships
  • No support for multi-domain MDM

Where to find reviews:


32. NeoXam DataHub

NeoXam DataHub is a niche MDM solution for data used or produced by financial institutions. It offers centralized data management capabilities designed specifically to handle financial data and allows users to model, archive and govern data as well as create reference databases. NeoXam DataHub offers several custom capabilities on top of its core platform.

Core Features:

  • Record and hierarchy management
  • Data modeling
  • Repository creation
  • Indices and benchmarks

Strengths:

  • Offers industry expertise for financial data
  • Meets high regulatory requirements for the financial industry
  • Integrates with a variety of front, middle and back-office solutions as well as other data platforms
  • Has a well-established presence in the financial industry

Weaknesses:

  • Niche solution only for finance data
  • Requires integrations with other platforms for the full breadth of MDM capabilities
  • Solution can get complicated due to the variety of add-ons available, many of which (like data quality, enrichment and reporting) are core to many other MDM solutions
  • Minimal partner relationships, especially with major system integrators

Where to find reviews:


33. Verato

Verato offers a cloud platform for identity resolution and matching. Originally designed for healthcare organizations, Verato combines master patient index and MDM capabilities into a single platform to develop a complete picture of patients and access more accurate analytics. Verato has since expanded to deliver solutions for retail, public sector and financial services organizations as well.

Core Features:
  • Identity resolution backed by US demographic data and automatic data matching
  • Data deduping
  • Data stewardship
  • Real-time data validation
  • Data enrichment powered by a pre-indexed, third party reference database
Strengths:
  • Meets strict compliance regulations for healthcare, financial services, and public sector organizations
  • Offers a cloud-based platform that helps speed time to market
  • Delivers the ability to match data even if two records have out-of-date, incorrect, incomplete or inconsistent data
  • Boasts a relatively low total cost of ownership
Weaknesses:
  • Identity resolution works for US data only
  • Niche solution for the healthcare, retail, financial services and public sectors
  • Limited customer references and reviews
  • Limited partner base
Where to find reviews:

34. Vinculum Vin MDM

Vinculum is a global company that offers SaaS-based solutions for eCommerce, including multi-channel order management and fulfillment through point of sale, warehouse management and MDM solutions. VIN MDM offers multi-domain master data management designed specifically for retail.

Core Features:

  • Product information management that extends across multiple channels
  • Customer data integrations to sync customer data across various systems along the entire supply chain
  • Collaborative workflows and data governance
  • Data quality capabilities, including data profiling, cleansing, standardization and enrichment
  • Data integration for structured and unstructured data

Strengths:

  • Supports multi-domain MDM, including out-of-the-box support for key retail data points like product and supplier information
  • Includes collaborative authoring and orchestration that allow for active data governance
  • Offers social media integrations
  • Handles probabilistic and deterministic data matching

Weaknesses:

  • Niche solution for retail
  • Limited customer references and reviews
  • Limited partner relationships, especially with major system integrators
  • Relatively new to the US market

Where to find reviews:


Summary and Key Takeaways

Thanks for reading our list of 35 Master Data Management Tools available in the market today! We’ve grouped them into Multidomain, CDI (Customer Data Integration focused, PIM (Product Information Management) focused and Vertically focused to help you more quickly sift through these based on your use case and unique challenges.

No single MDM vendor can provide the full feature set and flexibility for every possible implementation, but this list hopefully gives you a starting point when trying to strike a balance between features, costs and implementation speed.

Interested in a deeper dive? Read the latest 2021 Gartner Master Data Management Magic Quadrant Report to unlock analyst insights on strengths and cautions for 15 MDM vendors and read about Gartner’s take on the market’s direction, maturity and participants.

And if you are currently evaluating or thinking about purchasing MDM software, you are like comparing vendors and defining solution viability, determining functional requirements and setting a budget. That’s why we offer a free MDM Software Evaluation Template that is designed to help you score and compare 3 MDM vendors side-by-side. Access over 112 critical evaluation criteria today.

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Harvard Business Review on the Path to Trustworthy Data

of executives say that having a strong master data management program is important to ensuring their future success.

of executives believe their organizations are underinvesting in their enterprise-wide data strategy.

of executives say their organizations rely on more than 6 data types that are essential to business operations.

of respondents who have employed MDM say their organizations' approach to MDM is moderately or very effective.

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