AUSTRALIA POST
Headquarters: Melbourne, Australia
Industry: Government
Customer: since 2016
Data Types Mastered with Profisee
MASTER DATA FOR SINGLE VIEW OF CUSTOMER
- Inability to attribute multiple products (from one or more operational systems) to the same customer
- Inconsistent method to link and search customer records to derive a combined view of a customer’s interactions with AP
- Inability to readily provide accurate customer information for viewing, reports, statistics, and analytics
IMPROVE CUSTOMER GROWTH AND RETENTION
- Better personalize content and market to the known consumer base (individuals and businesses)
- Integrated view with access to product holdings, preferences, relationships, contact details attributed to the same customer
- Identify product associations for cross−sell and upsell
- Inability to readily provide accurate customer information for viewing, reports, statistics, and analytics
- Microsoft SQL Server
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