What is Master Data Management?

09/04/2017

What is Master Data Management?

Master Data Management is two part data management strategy used by organizations of every size in every industry. It includes specific business processes combined with the technical infrastructure required to provide and maintain consistent and accurate sets of master data.Sometimes, we vendors in the data management world can make the easy complicated.But master data is important to everyone NO MATTER the size of your organization.

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Who Are Your Most Valuable Customers?

05/30/2017

Who Are Your Most Valuable Customers?

In the business world, you often hear references to the "Total Lifetime Value of a Customer," the meaning of which sometimes varies. One permutation of lifetime value is calculated on an aggregate basis across all of your customers, answering the question, "What is the average value of a newly obtained customer?" The Aggregate Lifetime Value can be calculated based on simple financial metrics including revenue, profit, and customer retention.

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Creating a 360 Degree View of Customer

04/11/2017

Creating a 360 Degree View of Customer

As data-driven marketing continues to have an exponentially increasing role in modern-day sales and marketing, many companies plan to increase their budgets for data-driven marketing. The challenge in the increasing importance of data-driven marketing lies with creating actionable information from a largely scattered customer data landscape.

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Opposites Attract: Differences with Big Data and Master Data

03/24/2017

Opposites Attract: Differences with Big Data and Master Data

There's a revolution underway in data science to effectively manage and derive value from the growing amount of data being generated in our world. We've been driving cars, using phones, and manufacturing product for decades. But now we have mobile phones pinging cell towers everywhere we go, sensors in industrial systems recording information every second, and our cars reporting data back to manufacturers via telematics.

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