Profisee Blog

04/15/2018

MDM Strategy - 6 Pillars for Success: Technology

Given how technology-centric MDM projects tend to be, it might be surprising that technology doesn’t come into play until the fifth pillar. But in an ideal world, organizations would spend time upfront going through governance, getting their organization in place and starting to discuss current and future state processes and standards before they evaluate or adopt any technology.

11/20/2017

How To Get The Business to Embrace Data Management Without a Fight

Customers often wonder why some organizations are able to get budget approval for their data management initiatives quickly, while others struggle to get funding. While they know there is a business need, they struggle to get buy-in, leading to a lengthy debate where the decision in some cases is to do nothing.

10/02/2017

Why Master Data Management Is Not Just an IT Thing

Master Data Management (MDM) is a two part data management strategy applicable to organizations of every size in every industry. MDM includes the information definitions, business rules, and processes to provide and maintain consistent and accurate sets of master data, enabled by data management technology.Does IT facilitate the business in delivering an MDM solution? Yes.Can IT successfully deliver an MDM solution without a business need/sponsor? No.

09/18/2017

MDM Roles and Responsibilities

When it comes to any successful master data management project, people matter. Given that MDM is a relatively new function, most organizations aren’t sure what resources and roles need to be created or designated to make the solution successful.

09/04/2017

What is Master Data Management?

Master Data Management is two part data management strategy used by organizations of every size in every industry. It includes specific business processes combined with the technical infrastructure required to provide and maintain consistent and accurate sets of master data.Sometimes, we vendors in the data management world can make the easy complicated.But master data is important to everyone NO MATTER the size of your organization.

05/30/2017

Who Are Your Most Valuable Customers?

In the business world, you often hear references to the "Total Lifetime Value of a Customer," the meaning of which sometimes varies. One permutation of lifetime value is calculated on an aggregate basis across all of your customers, answering the question, "What is the average value of a newly obtained customer?" The Aggregate Lifetime Value can be calculated based on simple financial metrics including revenue, profit, and customer retention.

04/11/2017

Creating a 360 Degree View of Customer

As data-driven marketing continues to have an exponentially increasing role in modern-day sales and marketing, many companies plan to increase their budgets for data-driven marketing. The challenge in the increasing importance of data-driven marketing lies with creating actionable information from a largely scattered customer data landscape.

03/24/2017

Opposites Attract: Differences with Big Data and Master Data

There's a revolution underway in data science to effectively manage and derive value from the growing amount of data being generated in our world. We've been driving cars, using phones, and manufacturing product for decades. But now we have mobile phones pinging cell towers everywhere we go, sensors in industrial systems recording information every second, and our cars reporting data back to manufacturers via telematics.