Who Are Your Most Valuable Customers?

05/30/2017

Who Are Your Most Valuable Customers?

In the business world, you often hear references to the "Total Lifetime Value of a Customer," the meaning of which sometimes varies. One permutation of lifetime value is calculated on an aggregate basis across all of your customers, answering the question, "What is the average value of a newly obtained customer?" The Aggregate Lifetime Value can be calculated based on simple financial metrics including revenue, profit, and customer retention.

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Creating a 360 Degree View of Customer

04/11/2017

Creating a 360 Degree View of Customer

As data-driven marketing continues to have an exponentially increasing role in modern-day sales and marketing, many companies plan to increase their budgets for data-driven marketing. The challenge in the increasing importance of data-driven marketing lies with creating actionable information from a largely scattered customer data landscape.

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Opposites Attract: Differences with Big Data and Master Data

03/24/2017

Opposites Attract: Differences with Big Data and Master Data

There's a revolution underway in data science to effectively manage and derive value from the growing amount of data being generated in our world. We've been driving cars, using phones, and manufacturing product for decades. But now we have mobile phones pinging cell towers everywhere we go, sensors in industrial systems recording information every second, and our cars reporting data back to manufacturers via telematics.

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Learn How To Integrate With Dynamics in your MDM Implementation

01/14/2017

Learn How To Integrate With Dynamics in your MDM Implementation

There are many benefits to using the Profisee Platform to master customer data for use in Dynamics CRM and other organizational systems. The Profisee Platform leverages the Microsoft Master Data Services (MDS) base platform, delivered as part of SQL Server, to provide a seamless enterprise-level MDM platform.

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