Why Analytics Leaders Use Master Data Management

Data drives everything in the modern enterprise. But how to analytics leaders know they can trust their insights?

In this article, we identify 5 key performance indicators (KPIs) and business drivers that analytics leaders can improve with master data management (MDM):

  • Customer Nurturing
  • Segmentation & Profitability Analysis
  • New Sales Related to Activities
  • Inventory Movement, Location and Volume Analysis

When analytics and business intelligence (BI) leaders understand the impact of MDM on their key enterprise data, they can truly leverage business insights for strategic planning, forecasting and more.

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