Success at The Rank Group
Learn how The Rank Group created a single view of customer to develop strategic up
sell/cross sell campaigns and reward highly valuable customers.
Rank Group
Headquarters: United Kingdom
Industry: Hospitality
Customer: since 2015
Data Types Mastered with Profisee
Wanted Better Customer Experience
- Needed to accurately ID new and returning customers across various channels. Wanted a complete view of a customer across online, offline and gaming table interactions.
- Wanted to be able to track customer engagement and rewards for those highly valuable customers.
- Needed to develop strategic upsell/cross sell campaigns while complying with strict gaming regulations.
Create Comprehensive Customer Data Strategy
- Implement the Profisee Platform. Cleansed, matched and de-duplicated customer data from existing source systems.
- Align with cloud strategy. Customer MDM solution needed to run on Azure infrastructure.
- Integrate the clean customer data back to downstream operational and analytical systems.
- Build a Culture of Data. Support internal efforts to market the right offers to the right customers at the right time. Support omni-channel marketing efforts.
Develop Single and Account Wallet Solution
- Single View of Customer. Cleansed, matched and de-duplicated customer data is used by all systems.
- Aligned with cloud strategy. Profisee Platform runs 24/7 on Azure infrastructure to support the omni-channel customer experience.
- Identified highly valuable customers to drive exciting gaming benefits across all the ways customers play.
- Build a Culture of Data. “We wanted a platform that stands the test of time,” Spight, added. “Microsoft with Azure and Profisee were exactly what we needed.”
Read additional case studies
Learn more about how this national healthcare group uses Profisee MDM to improve the patient experience and increase operational efficiency.
Read MoreLearn more about how Lexmark uses Profisee to create business-ready data to power its demand forecasting algorithm and boost revenue.
Read MoreLearn more about how a specialty insurance carrier uses Profisee MDM to automate and manage its full broker lifecycle and greatly reduce onboarding times.
Read MoreLearn more about how Rheem uses Profisee MDM to manage its installer, distributor and retailer data to identify cross- and up-sell opportunities.
Read MoreLearn more about how Boyne Resorts uses Profisee MDM to integrate and manage its customer data from disparate systems across its 11 properties.
Read MoreLearn more about how YMCA of the USA uses Profisee MDM to integrate, match, merge and standardize its staff data from 763 branch locations across the US.
Read MoreLearn more about how Mass General Brigham uses Profisee MDM to let patients find a provider through a provider lookup system.
Read MoreApogee uses Profisee MDM to standardize and harmonize its vendor data for its strategic procurement initiative.
Read MoreLearn how Vituity leverages Profisee MDM to integrate data from across their hundreds of locations nationwide and leverage it to optimize the patient experience and improve health outcomes.
Read MoreAt Domino’s, data matters. And they want their data to work as hard for them as each of their hundreds of thousands of team members across the globe.
Read MoreSee how GAP achieved a 50% reduction in manual effort to update their financial reports with a smarter approach to data management.
Read MoreMass Media Corporation utilizes Profisee integrative MDM Platform to work with its global customer network and achieve business goals.
Read MoreLearn how Profisee's intuitive platform helped Envista Dental achieve their Insight Driven Enterprise with higher data quality.
Read MoreSee how this healthcare system, using the Profisee Platform, was able to implement over 200 teams/projects/programs using clean, trusted Provider data.
Read MoreLearn how American Heart Association consolidated, cleansed and de-duped 40M records across their donor base for improved reporting and analytics.
Read More