![Rank Group](https://profisee.com/wp-content/uploads/2019/04/logo-300x98.png)
Success at The Rank Group
Learn how The Rank Group created a single view of customer to develop strategic up
sell/cross sell campaigns and reward highly valuable customers.
![](https://profisee.com/wp-content/uploads/2019/04/fav-3.png)
Rank Group
Headquarters: United Kingdom
Industry: Hospitality
Customer: since 2015
Data Types Mastered with Profisee
Wanted Better Customer Experience
- Needed to accurately ID new and returning customers across various channels. Wanted a complete view of a customer across online, offline and gaming table interactions.
- Wanted to be able to track customer engagement and rewards for those highly valuable customers.
- Needed to develop strategic upsell/cross sell campaigns while complying with strict gaming regulations.
Create Comprehensive Customer Data Strategy
- Implement the Profisee Platform. Cleansed, matched and de-duplicated customer data from existing source systems.
- Align with cloud strategy. Customer MDM solution needed to run on Azure infrastructure.
- Integrate the clean customer data back to downstream operational and analytical systems.
- Build a Culture of Data. Support internal efforts to market the right offers to the right customers at the right time. Support omni-channel marketing efforts.
Develop Single and Account Wallet Solution
- Single View of Customer. Cleansed, matched and de-duplicated customer data is used by all systems.
- Aligned with cloud strategy. Profisee Platform runs 24/7 on Azure infrastructure to support the omni-channel customer experience.
- Identified highly valuable customers to drive exciting gaming benefits across all the ways customers play.
- Build a Culture of Data. “We wanted a platform that stands the test of time,” Spight, added. “Microsoft with Azure and Profisee were exactly what we needed.”
Read additional case studies
![The logos for Profisee and Greystone side by side over a photo of an apartment building.](https://profisee.com/wp-content/uploads/2025/01/Greystone-Financial1.jpg)
Learn more about how private commercial real estate finance and investment firm Greystone Financial uses Profisee MDM to overcomes its data challenges.
Read More![Featured image of the Profisee and AXIS Financial logos, indicating a customer case study highlighting AXIS' use of Profisee MDM.](https://profisee.com/wp-content/uploads/2025/01/AXIS-Capital-Case-Study.jpg)
Learn more about how AXIS Capital uses Profisee to accelerate core insurance processes, reduce risk and improve management visibility.
Read More![](https://profisee.com/wp-content/uploads/2024/11/National-Healthcare-Group.jpg)
Learn more about how this national healthcare group uses Profisee MDM to improve the patient experience and increase operational efficiency.
Read More![](https://profisee.com/wp-content/uploads/2024/10/Profisee_FeaturedImage_LexMarkCaseStudy.jpg)
Learn more about how Lexmark uses Profisee to create business-ready data to power its demand forecasting algorithm and boost revenue.
Read More![](https://profisee.com/wp-content/uploads/1990/07/Specialty-Insurance-Carrier.jpg)
Learn more about how a specialty insurance carrier uses Profisee MDM to automate and manage its full broker lifecycle and greatly reduce onboarding times.
Read More![](https://profisee.com/wp-content/uploads/2024/07/Profisee-Rheem-1024x576-1.jpg)
Learn more about how Rheem uses Profisee MDM to manage its installer, distributor and retailer data to identify cross- and up-sell opportunities.
Read More![](https://profisee.com/wp-content/uploads/2024/05/Boyne-Resorts.jpg)
Learn more about how Boyne Resorts uses Profisee MDM to integrate and manage its customer data from disparate systems across its 11 properties.
Read More![](https://profisee.com/wp-content/uploads/2024/02/YMCA-case-study-featured-image.jpg)
Learn more about how YMCA of the USA uses Profisee MDM to integrate, match, merge and standardize its staff data from 763 branch locations across the US.
Read More![](https://profisee.com/wp-content/uploads/2024/02/Mass-General-Brigham-Case-Study-Featured-Image.jpg)
Learn more about how Mass General Brigham uses Profisee MDM to let patients find a provider through a provider lookup system.
Read More![The logos for Profisee and Apogee sit side-by-side against a high rise building.](https://profisee.com/wp-content/uploads/2023/12/Profisee-Apogee.jpg)
Apogee uses Profisee MDM to standardize and harmonize its vendor data for its strategic procurement initiative.
Read More![Case Study: Vituity thumbnail](https://profisee.com/wp-content/uploads/2021/09/Case_Study_Template_Vituity.webp)
Learn how Vituity leverages Profisee MDM to integrate data from across their hundreds of locations nationwide and leverage it to optimize the patient experience and improve health outcomes.
Read More![Case Study: Domino's thumbnail](https://profisee.com/wp-content/uploads/2021/09/Case_Study_Template_Domino_s.webp)
At Domino’s, data matters. And they want their data to work as hard for them as each of their hundreds of thousands of team members across the globe.
Read More![Success at Gap](https://profisee.com/wp-content/uploads/2019/07/Profisee_Documents_35CaseStudiesGap_02Thumbnail_03_1920x1080.jpg)
See how GAP achieved a 50% reduction in manual effort to update their financial reports with a smarter approach to data management.
Read More![Success at Mass Media Corporation](https://profisee.com/wp-content/uploads/2019/07/Profisee_Documents_35CaseStudiesMedia_02Thumbnail_03_1920x1080.jpg)
Mass Media Corporation utilizes Profisee integrative MDM Platform to work with its global customer network and achieve business goals.
Read More![Success at Envista](https://profisee.com/wp-content/uploads/2019/04/Envista_Feature_1920x1080.jpg)
Learn how Profisee's intuitive platform helped Envista Dental achieve their Insight Driven Enterprise with higher data quality.
Read More