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Selling MDM to Leadership: TCO Calculation

So you know that you’re ready for MDM and you understand why you need it, but how do you demonstrate to leadership the total cost of ownership and time to value? How quickly can you demonstrate value? Not sure where to start? You’re not alone. Learn how to evaluate the complexity of a given platform and how well it will fit into your existing enterprise to accurately calculate TCO.

Selling MDM to Leadership: Why Do You Need MDM?

Understanding why you need MDM from a business point of view is critical to ensure the success of the project. The reality is that many or most organizations begin without knowing why, which significantly increases the chance of failure. So if you know your organization is ready for MDM, the next step is to understand why you need it.

The Art of Capturing the ‘Why’ for MDM

If you want to succeed with MDM, you need to be problem-minded first, not solution-minded. At Profisee, we call it understanding the ‘Why’. If you don’t know the problem you are trying to solve or the opportunity you want to enable, how can you know if the solution you implement will work for your organization, or if the solution will even solve your problem (the one that you didn’t even know you had)? As the great philosopher Yogi Berra said, “if you don’t know where you are going, you’ll end up someplace else.”

Helping Justify An Investment in MDM

In this blog, Harbert explains the role of the value consultant at Profisee and how the Business Impact Roadmap (BIR) is designed to help organizations justify the investment in MDM.

How CIOs Find Value in Data

The fact that there’s plenty of data easily within the CIO’s reach doesn’t necessarily translate into definable value for the company.

Creating a 360 Degree View of Customer

As data-driven marketing continues to have an exponentially increasing role in modern-day sales and marketing, many companies plan to increase their budgets for data-driven marketing. The challenge in the increasing importance of data-driven marketing lies with creating actionable information from a largely scattered customer data landscape.

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