Enforce Master Data Governance with MDM
Data governance requires more than rules and definitions. Enforce your governance initiative and prove business value with master data management (MDM).
Data Governance Without Execution Falls Apart
Defining data governance rules is only half the job. Your initiative can create the definitions and policies for your data. But without MDM data governance enforcement, you’ll have a significant gap in your governance strategy.
And with a gap in your strategy, you are at risk of…
FAILED
governance initiatives
UNRELIABLE
reporting and analytics
POOR
business decisions
MAKE YOUR DATA GOVERNANCE PROGRAM
A REALITY WITH PROFISEE MDM
You can’t realize the true value of your master data governance initiative without a way to administer governance-defined policies. MDM data governance enforces your data standards across multiple domains and source systems.
Together, MDM and data governance deliver value for your business by building a trustworthy data foundation to manage governance rules and permissions, allowing you to:
MERGE and correct incorrect data
IMPLEMENT pre-defined standards
RESOLVE inconsistent, incomplete & duplicate data
ENFORCE data governance rules
IDENTIFY data quality issues and resolve them
DELIVER trusted data to business users
NATIVE INTEGRATION WITH MICROSOFT PURVIEW
For Microsoft customers, Profisee provides a native, bi-directional integration with Microsoft Purview so you can unify your MDM data governance efforts.
The Best MDM Software for Data Governance
Profisee helps you move from data policies to action with tools that make governance practical, scalable and business-friendly.
Govern Data Standards
Establish documented guidelines to ensure critical data is consistently managed and correctly leveraged with MDM.
Centralize Reference Data
Standardize your cost centers, customer segments, financial hierarchies and other reference data by centralizing your reference data’s definition and management with MDM.
Streamline Complex Workflows
Together, MDM and data governance allow business users to configure automated workflows for matching, address verification, business rules, task generation and more in a streamlined UI.
The Impact Our Customers Are Making
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Data Governance MDM Success Stories: What Our Customers Achieved
Streamlining Personalized Outreach
See how the American Heart Association used Profisee to ensure their 40 million plus donor records met pre-defined governance standards to easily create more personalized outreach campaigns.
Eliminating Unnecessary Governance
Learn how Alberta Motor Association (AMA) used Profisee to eliminate over 2 million duplicate records and streamline their data governance efforts.
See How Profisee Enables MDM Data Governance
Experience how Profisee brings MDM data governance to life with automation, data stewardship and control across every data domain and system.
Frequently Asked Questions
What is master data governance?
Master data governance (MDG) is the process of defining and enforcing rules, policies and ownership for your most critical business data, such as customers, products, vendors and locations.
MDG ensures your data is accurate, consistent and trusted across all systems.
What is data governance in MDM?
Data governance in MDM defines how your master data is controlled, from data standards and stewardship to validation, approvals and audit tracking.
In an MDM platform like Profisee, these rules are built into the data lifecycle. Every record follows the same structure, logic and accountability across all domains and systems.
Is data governance the same as MDM?
No, data governance and MDM are not the same.
- Data governance defines the policies, standards and roles for managing data.
- MDM applies those rules to create, clean and control master data across systems.
You need both to manage data effectively at scale.
Data governance vs. MDM: What's the difference?
| Data Governance | Master Data Management (MDM) | |
|---|---|---|
| Focus | Policies, roles and standards | Execution and control of master data |
| Scope | Enterprise-wide (all data types) | Core business entities (customers, products, etc.) |
| Ownership | Defines who is responsible for data | Assigns and enforces ownership operationally |
| Tools | Policies, frameworks, data catalogs | Platforms like Profisee |
| Output | Data standards and accountability | Clean, consistent, governed data |
What role does data governance play in MDM?
The role of data governance in MDM is to define the rules and structure for how master data is managed. Governance rules make MDM capable of managing data at scale in a controlled, repeatable process.
Data governance controls how records are created, reviewed, shared and corrected in MDM. Without governance, MDM becomes just another data repository.
Is MDM part of data governance?
Yes, MDM is one piece of the larger data governance framework.
MDM’s role is to create consistent, accurate records across systems, based on the rules set by your governance strategy.
What is the best MDM software for data governance?
The best MDM software for data governance is Profisee. It combines data quality, workflow automation, role-based access and native integration with tools like Microsoft Purview to turn governance policies into action.
