The wrong data applied to important decisions can easily throw off projections that can kill projects, impact financial performance and more.
IT leaders needs to understand how a company’s data is used and take aggressive measures to assure it is accurate and reliable too. This article discusses four areas of concern that IT leaders directly impact related to mitigating risks associated with poor data quality:
- The known data problem
- Wasting staff time on the wrong type of work
- Keeping customer respect with a good customer experience
- Missing chances to get the right message/product/solution to the right customer at the right time
Understanding the risks associated with bad data, and doing everything possible to minimize the risks of poor data quality should be the focus of every IT leader today.