Credit Unions: How to Get a True Customer 360 View

How well do you know your customers? 

There are now approximately 125 million credit union memberships in the United States, which is equal to 33% of the total U.S. population. People are congregating to Credit Unions, not only for the higher rates on savings accounts but for their recognized hands-on and personalized approach to customer service.

For banking, mobile platforms are becoming more prevalent and central to the customer experience.  According to the American Bankers Association, around 73% of Americas most frequently access their bank accounts via mobile platforms or online. 

Credit Union memberships growing at a consistent pace year after year and new customer touchpoints gaining in popularity indicate only one thing – Credit Unions are awash in data.

Connecting all this data is a herculean challenge.  

Myth: MDM is Only About Data Quality

While MDM certainly provides quality trusted data, stopping at that achievement severely impedes the realization of MDM’s full business value, and can prevent digital business transformation.

You Have A Data Quality Problem, Now What?

In today’s data driven world, high quality data is key to the continuous success of an organization and vital for its transactional and operational processes. Yet according to Dun and Bradstreet, more than 50% of companies are still facing data quality challenges.

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