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Successful Customer Data Management Requires Master Data Management

A single, accurate, trusted view of customer data for all parts of the business to work from is a win for better decisions.

This article discusses how CDM + MDM enhances decision making capabilities around customer data.

  • Learn how CDM and MDM accurately calculate the value of the customer experience
  • Learn how to connect the customer ‘dots of information’ spread throughout the company with MDM
  • Understand why matching on customer data is important to CDM success

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