WSP Empowers Organic Growth While Supporting M&A with Profisee MDM
Using MDM to identify and cleanse 40% of duplicated customer records to create global client visibility.
source records cleansed to 43,000 golden records
of records auto-merged based upon trusted match rules
increase in customer data health score, going from 52.1% to 87.6% in 13 weeks
Name: WSP Global
Headquarters: Montreal, Quebec, Canada
Industry: Business Services
Customer: Since 2023
Data Types Mastered with Profisee
- Customer data
WSP Global is a professional services firm providing engineering, environmental and advisory solutions across infrastructure, buildings, transportation, energy and other sectors. The company’s multidisciplinary teams deliver projects that address complex technical and social challenges, with an emphasis on sustainability and long-term community impact.
WSP Global’s rapid growth through mergers and acquisitions — expanding from 15,000 employees in 2012 to over 73,000 today — brought significant data challenges. Each acquisition introduced new CRM, ERP and project management systems, resulting in fragmented client data. Different business lines and regional offices often served the same client or corporate affiliate without realizing it.
While WSP continues to expand through strategic acquisitions, it’s also working on a key growth initiative focused on increasing organic revenue by cross-selling within existing client accounts. However, the absence of a unified customer view made this goal nearly impossible.
WSP recognized the need for a comprehensive, global customer master to accurately represent complex client relationships. Initially, the firm considered a homegrown solution but determined it would be too slow and not scalable for global needs.
Adding urgency to the need for a master data management solution, WSP had also embarked on a multi-year ERP consolidation migrating regional systems into a global Oracle ERP and CRM environment. This made clean, connected customer data a critical foundation.
The Solution
After evaluating multiple MDM vendors, WSP selected Profisee to create a global customer master. Profisee was chosen for its rapid time-to-value, flexibility and scalability.
WSP invested heavily in upfront data preparation, integrating datasets from regional systems to analyze data quality and test matching rule sets. Given the firm’s large, complex B2B client base, a major goal was to build trusted, automated matching rules that minimized manual data stewardship. This pre-production testing on real-world data accelerated deployment and ensured the solution’s accuracy and stability from day one.
The Wins
WSP knew that duplicate and overlapping customer relationships existed but lacked clear visibility. Across global data sources, WSP identified 73,000 active customer accounts. Using Profisee, these were consolidated and resolved to 43,000 unique global customers.
The Chief Client Officer’s team discovered that over 50% of active customers had relationships across multiple regions and business lines — a level of visibility they had never achieved before. With Profisee’s advanced matching tuned to WSP’s data, 91% of relationships were resolved automatically without data steward intervention.
Today, WSP has a trusted, global view of customer relationships, empowering teams to collaborate more effectively, improve client satisfaction, reduce churn and drive cross-sell opportunities. The finance team also benefits from better credit risk management. As the Chief Client Officer summarized, “There is finally hope.”
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