The official logo for Synovus Financial.

Synovus Financial Supports Client Relationships with Profisee MDM

Using MDM to fully understand customer and household relationships to deliver additional value to customers and ensure uninterrupted customer service.

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Name: Synovus Financial
Headquarters: Columbus, GA
Industry: Financial Services
Customer: Since 2024

Data Types Mastered with Profisee

The Solution

With Profisee, Synovus has been able to nearly fully automate the identification and reconciliation of individuals and households across all service lines. Profisee enables Synovus to consistently and accurately understand the full relationship between the bank and its customers, including household linkages. With complete visibility into relationships among its two million customers, Synovus is empowering its customer-facing bankers, sales teams and marketing staff to grow and expand relationships based on rich customer and household insights delivered by Profisee.

The Wins

Armed with customer and household insights powered by Profisee, Synovus can now identify cross-selling opportunities and more effectively drive revenue and customer satisfaction efforts. With comprehensive visibility across retail, commercial, mortgage and wealth management services — and clear linkages to relationship managers — Synovus can now instantly identify customers affected by changes in relationship manager assignments. This ensures continuity of service and prevents “orphaned” customers. Together, these capabilities drive customer retention and deliver best-in-class service, supporting Synovus’ broader organic growth initiatives.

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