Mass General Brigham Helps Match Patients with Providers
Implementing Profisee MDM to build a provider lookup system for patients
Mass General Brigham
Headquarters: Somerville, MA, USA
Industry: Healthcare
Customer: Since 2022
Data Types Mastered with Profisee
- Provider Data
Mass General Brigham is a Massachusetts-based, non-profit integrated healthcare system that includes 12 different health systems, including an insurance company. The largest private employer in Massachusetts, Mass General Brigham is home to 80,000 providers and a world-class research medical center.
To better serve patients, the marketing organization at Mass General Brigham proposed creating a “find a provider system.” This system would let patients search for providers and filter based on a number of different search criteria, such as provider location, specialty, insurance accepted and affiliated health system.
Such a system had been attempted before, but to no avail. Laying the data foundation needed for a provider system proved impractical given the highly manual assortment of spreadsheets and crosswalks used to manage provider data.
Additionally, Mass General Brigham had no way to match provider data from different systems across the enterprise. Data siloed in different systems and applications meant provider records weren’t always complete, with misspelled and abbreviated names leading to duplicated data that made keeping track of provider records a challenge.
Mass General Brigham realized that if it were ever to implement a “find a provider” system, it would need to look beyond managing provider records manually. The healthcare system turned to master data management (MDM).
An MDM platform would allow Mass General Brigham to match and merge provider records and set survivorship rules, making it possible to arrive at golden records quickly. Looking ahead, Mass General Brigham also saw opportunities to incorporate MDM into its larger digital transformation strategy to make accurate, trustworthy data accessible for broad consumption through a data warehouse.
“The buzz around our organization is that people are excited. They’ve heard about MDM, they’ve seen the data, they’ve been able to use it with some of their data and analytic projects, and they’re just thrilled with the direction we’re going. They keep thinking about more and more utilities for this data beyond the basic information that we have captured.”
Sr. Director of Data Analytics Enablement
& Governance at Mass General Brigham
THE SOLUTION
Mass General Brigham implemented Profisee MDM following positive testimonials and recommendations from peer healthcare systems it consulted from around the country. With Profisee in place, Mass General Brigham is finally able to integrate provider data from its multiple disparate systems and match, merge and standardize it to create golden records ready for consumption.
Provider Lookup System
Now equipped with consumable provider data, Mass General Brigham offers a “find a doctor” search tool on its website. Using this tool, patients can see a list of all active providers and filter them by different criteria to find the best option for them. This makes it much easier for patients to get matched with providers who accept their insurance, specialize in the areas of medical practice they need and who are convenient to their location.
THE WINS
By using Profisee MDM, Mass General Brigham makes the provider search easier for patients and is exploring new ways to support medical research and population health management with its data.
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