Batory Foods: Creating the Data Platform of the Future with Profisee MDM
Using MDM to create a unified view of customer and product data to drive growth and international expansion.
brand name ingredients
customers served
years in business
Name: Batory Foods
Headquarters: Chicago, Illinois, United States
Industry: Manufacturing
Customer: Since 2024
Data Types Mastered with Profisee
- Customer data
- Product data
Batory Foods is a national distributor of food and beverage ingredients serving manufacturers across multiple sectors. Founded in 1979 as a sugar supplier, the company has grown through mergers and partnerships into a broad-line distributor offering a wide range of ingredients, including sweeteners, dairy powders, proteins, fibers, oils, starches, grains, fruit concentrates and sauces. Batory Foods also provides organic and non-GMO options across key categories to meet diverse customer and market requirements.
Batory Foods has frequently expanded its product offerings through acquisitions, each bringing additional systems, overlapping customer data, complex contracts and pricing structures as well as a host of other integration challenges. As the company focuses on international growth, new markets and jurisdictions have introduced additional data requirements and regulatory complexities.
Together, these factors made it clear that Batory Foods’ ad hoc and unmanaged data management practices were not sustainable. Without a scalable, governed data foundation, the company risked undermining its growth and compliance objectives.
In 2024, Batory Foods’ leadership team recognized the need to invest in a robust, agile and scalable data foundation to support both growth targets and international expansion. A key requirement was ensuring that the platform empowered line-of-business users with self-service capabilities for analytics and data management.
To achieve this vision, Batory Foods selected Microsoft Purview, Microsoft Fabric and Profisee as the cornerstone technologies for building its data platform of the future.
The Solution
Using Profisee, Batory Foods is consolidating and aggregating both customer and product data from multiple legacy and acquired systems. Through carefully configured survivorship rules, attributes from various sources are merged to form a complete, trusted golden record for each customer and product.
Intuitive data stewardship tools allow stakeholders to view attribute-level lineage — showing where each data element originated — and to make corrections or enhancements as needed. This combination of automation and human oversight ensures both data quality and transparency across the organization.
The Wins
For the first time, Batory Foods now has a company-wide, unified view of customers and products across all acquisitions, business lines and systems. This comprehensive perspective on its two most critical master data domains serves as the essential ingredient powering its Microsoft Fabric–based analytics platform.
With accurate, trusted data in place, business leaders can now make informed, data-driven decisions that:
- Accelerate organic growth
- Increase cross-sell effectiveness
- Ensure compliance and operational efficiency in new international markets
Batory Foods’ investment in Profisee and Microsoft technologies has established a solid data foundation that will continue to support innovation, expansion and long-term success.
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