Malcolm Hawker, former Gartner MDM Analyst will tell you that one of the most difficult aspects of launching an MDM program is effective communication and securing leadership buy-in. Join this session to learn about the modern playbook for successfully articulating the business value of MDM, best practices for building business cases and walk away with practical insights and real-world examples that can be leveraged to effectively sell MDM to leadership.

See the full agenda of heroes and watch the recordings of this historic, jam-packed day here 👉 https://profisee.com/data-hero-summit/