As data volumes grow exponentially and organizations adjust to a new normal of constant disruption, business and data leaders are increasingly expected move at a pace and dexterity as never before experienced. Sitting at the core of this chaos is the data that’s always mattered the most, master data. In a world of transformation and change, companies that leverage modern, adaptive, and intuitive approaches to MDM processes and technologies will out-pace their competitors, and those who fail to embrace them will be left behind. In this session, Malcolm Hawker, ex-Gartner MDM analyst shares his insights into the future of MDM.

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