In this session, Bipin, Ryan, Lisa, Andrea and Tom discuss how the Profisee multidomain master data management (MDM) platform helps them address their unique business and data problems through features like match/merge, survivorship, automation and integration with a number of core business systems like CRM and ERP.
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Jump to Speaker
- Bipin Jayaraj, VP and CIO at Rogers Corporation (Manufacturing)
- Ryan Kneeshaw, Vice President of IT Enterprise Architecture at Boyne Resorts (Hospitality)
- Lisa Morella, Senior Director of Data Analytics Enablement & Governance at Mass General Brigham (Healthcare)
- Andrea Wehrung, Director of Data Strategy and Governance at Apogee (Manufacturing)
Bipin Jayaraj, VP and CIO at Rogers Corporation (Manufacturing)
The first speaker in this session, Bipin Jayaraj, Vice President and CIO at Rogers Corporation, discusses how the company leverages technology to handle its complex data and operational challenges.
- Background: Rogers Corporation, a technology leader with 190 years of history, has maintained relevance through constant evolution and resilience. The company’s growth strategy heavily relies on mergers and acquisitions, leading to diverse ERP systems across its divisions.
- Business Challenge: The primary challenge faced by Rogers is the integration of multiple ERP systems, which results in inconsistent data and complicates decision-making processes. This fragmentation makes it difficult to ensure data accuracy and trustworthiness across the organization.
- Data Strategy: To address these issues, Rogers aims to consolidate data into a single ERP system, ensuring a unified view that enhances reliability for strategic decisions. The transition begins by standardizing data from different systems into a consistent, clean format before migrating to a single instance of ERP.
- Technology Solution: Rogers selected Profisee for its master data management (MDM) needs due to its alignment with their Microsoft-centric data platform. Profisee’s multi-domain solution offers flexibility without additional licensing costs, facilitating integration with existing tools like Salesforce and ETQ.
- Implementation & Benefits: By integrating Profisee with Microsoft Purview and other platforms, Rogers is effectively managing its data catalog and governance before full ERP deployment. This proactive approach allows the company to harness data insights early, fostering informed decision-making and building a foundation of trusted data.
- Impact: The implementation of Prophecy is poised to be a game-changer for Rogers, enhancing data trust and truth across the enterprise. By establishing a clear, reliable data foundation, Rogers can improve business operations and leverage data-driven strategies to further its competitive edge.
Ryan Kneeshaw, VP of IT Enterprise Architecture at Boyne Resorts (Hospitality)
Ryan Kneeshaw, Enterprise Architect at Boyne Resorts, highlights the strategic integration of Profisee to optimize data management and enhance customer engagement at the resorts.
- Background: Boyne Resorts, a prominent ski resort operator in North America, is focused on improving operational efficiencies across its multiple properties. The company is dedicated to elevating customer experiences through technological advancements.
- Business Challenge: Boyne Resorts encounters significant hurdles in unifying its disparate data systems, which are essential for enhancing customer interaction and providing a seamless guest experience. The fragmentation of data across various systems has been a barrier to achieving cohesive operational insights.
- Data Strategy: To address these challenges, Boyne Resorts is implementing Profisee to consolidate customer data from numerous silos. This approach is designed to facilitate personalized marketing efforts and improve overall operational efficiency by ensuring data coherence and accessibility.
- Technology Solution: The adoption of a cloud-hosted SaaS model for Profisee allows Boyne Resorts to capitalize on modern integration technologies such as APIs and webhooks. This transition is crucial for maintaining a flexible and scalable data management infrastructure.
- Implementation & Benefits: By integrating Profisee, Boyne Resorts aims to advance its technical maturity. The implementation process is expected to streamline data management and governance, setting the stage for enhanced decision-making capabilities and operational insights.
- Impact: The integration of Profisee is anticipated to significantly enrich the guest experience at Boyne Resorts. By laying a solid foundation of reliable customer data, the initiative supports the company’s ambition to offer personalized and engaging interactions, thereby strengthening its market position.
Lisa Morella, Former Senior Director of Data Analytics Enablement & Governance at Mass General Brigham (Healthcare)
Mass General Brigham (MGB), Boston’s largest integrated health care delivery system, is leveraging technology to create a robust and reliable data foundation across its various health systems. Lisa Morella, former Senior Director of Analytic Enablement and Data Governance at MGB, shares the company’s journey.
- Background: As the largest private employer in Massachusetts, MGB comprises twelve different health systems, including an insurance company. Lisa’s role included overseeing its business intelligence and data governance platform, utilizing tools like Tableau, Collibra and Profisee for metadata management, business glossary data dictionaries, data quality and master data management.
- Business Challenge: MGB’s main challenge was creating a sustainable find-a-provider system. Prior attempts resulted in incomplete and inconsistent data handled through manual spreadsheets, proving to be unsustainable.
- Data Strategy: With numerous applications, patients, platforms and incomplete data, matching providers across the enterprise was challenging. The data was inconsistent and often misspelled or abbreviated.
- Technology Solution: MGB turned to master data management, providing out-of-the-box capabilities like match and merge, and survivorship. MGB chose Profisee based on positive testimonials and reputation among peers in large healthcare systems. MGB saw Profisee’s master data management as the backbone of their future state data ecosystem in line with their digital transformation.
- Implementation & Benefits: The Profisee project is delivering results faster than expected, driving excitement among the organization. The data quality has improved across other data and analytic projects, expanding scope and utility. The result is a positive impact on patient care.
- Impact: MGB plans to expand the use of Prophecy beyond the provider domain to other areas, including employee data, research data and population health management. The idea is to create a comprehensive, reliable data foundation that supports various operations and decision-making processes.
Andrea Wehrung, Director of Data Strategy and Governance at Apogee (Manufacturing)
The transcript involves Andrea Wearing, the Director of Data Strategy and Governance at Apogee Enterprises. Apogee, with over 70 years of experience, provides architectural glass and services to construction companies, architectural firms, and large-scale optical businesses. Andrea brought to Apogee her expert knowledge of data governance and master data management, accumulated over 25 years.
- Background: As Apogee transitioned from a holding company, various departments, including procurement, HR, finance, and IT, adopted a more centralized operation. As part of this transition, the company faced the challenge of integrating multiple ERP systems from different business units, each with unique processes and data systems.
- Business Challenge: This shift effectively resulted in numerous internal mergers and acquisitions, demanding an understanding of where each ERP held its data. With diverse ERP systems – SAP, KBM, JDE, Epicor – varying in structure, process, format, and level of granularity, the need for a consistent and reliable data set became paramount.
- Data Strategy: Apogee needed an MDM solution to harmonize and standardize the diverse set of data sourced from various ERP systems, and supply a single version of the truth to downstream systems and their analytical systems.
- Technology Solution: Apogee chose Prophecy as its MDM tool. Prophecy scored highly due to its flexibility in model design, accommodating various business units’ requirements, and its ability to harmonize and standardize data from a range of sources, creating a single source of truth.
- Implementation & Benefits: Prophecy was launched in February, with data populated from Apogee’s various ERPs, enabling the business to visually see data inconsistencies, understand the depth of the work required, and the need to make deliberate, intentional decisions about data accuracy.
- Impact: Prophecy is catalyzing rich, in-depth discussions about data, helping all stakeholders understand that the work involved with MDM is a journey and a commitment. It’s an investment that builds a capability, and the quest for solid master data foundation will continue to evolve, bringing value to the business.
Tom Gardner, Senior VP of IT and CIO at YMCA of the USA (Non-Profit)
Tom Gardner, Senior VP of Information Technology, and CIO at YMCA of the USA shares his insights on data management in their organization.
- Background: YMCA of the USA, a community-oriented, non-profit organization, has roots going back to 1851. It currently serves twenty million members across the USA through its 763 branches. Tom Gardner’s role is to oversee IT at the national office and provide guidance to the YMCA’s numerous branches.
- Business Challenge: YMCA’s primary aim is to improve member engagement and loyalty by identifying in-demand programs that align with its mission. Given the organization’s massive scale, managing data from its operations is a significant challenge.
- Data Strategy: YMCA chose Profisee for its potential to efficiently tackle its business problem. They appreciated the prospects of applying automation through Profisee, which can help them achieve goals they otherwise lack the bandwidth for. Profisee’s ability to ingest data from a wide array of sources was crucial to this decision.
- Technology Solution: Recommended by Microsoft for Master Data Management (MDM), Profisee aligns well with YMCA’s data architecture. Gardner has had experience with a different MDM in another nonprofit and believes that Profisee offers an efficient and cost-effective alternative. The organization decided to implement the SaaS version of Profisee, aligning well with their cloud-based infrastructure strategy.
- Implementation & Benefits: In just a few months, YMCA completed phase one, which was focused on the staff domain. They have plans to progress to member and volunteer domains in due course.
- Impact: The team has developed a new appreciation for data stewardship. They were surprised at the speed and efficiency of mastering data at the staff level. The adaptive nature of Profisee, and the team’s ability to adapt to it, has made the organization more productive. Trust, an essential factor in data strategy, can be significantly improved through Prophecy’s capabilities in organizing and improving data quality.
MDM and Beyond: 2024 Data Hero Summit
As we wrap up the 2023 Data Hero Summit, the inspiring stories from these Data Heroes remind us of the power of innovation in tackling data challenges. From seamless ERP integration to enhancing customer engagement and improving data quality, these organizations have showcased remarkable strategies that redefine efficiency and impact.
Want to hear more? Join us at the 2024 Data Hero Summit to hear more incredible stories like these and connect with data experts from around the world. Don’t miss this chance to be part of an evolving dialogue in data excellence.
