Common misconceptions of MDM: high risk, highly disruptive; requires rigid, top-down monolithic approaches to data governance.

There’s still those views within the market.

And that still to a certain degree leads to a little bit of a misperception about MDM.

And a lot of people out there know that it’s important. They know that they can’t do their digital transformation without MDM. They can’t reinvigorate, focus on customer experience or customer managed without MDM.

But still think that MDM is this two-year thing that is high-risk, that is highly disruptive that they’re gonna have a hard time getting off the ground. So if things have changed, right? MDM has evolved. Thanks to software providers like Profisee.

Thanks to increasing focus on governance. Thanks to, you know, increase focus on business outcomes. It doesn’t have to be that way. MDM can be risky, but it doesn’t have to be.