How Are You Measuring and Tracking the Value of Data Today?

Once data’s value has been established it becomes a company asset that can be measured and tracked over time

Data is an asset for every company and can be measured and tracked over time.

This article discusses 5 activities IT leaders should understand and enable to manage and value their enterprise data:

Take responsibility for data as an asset
Accurately value the asset
Assure data is consistent and accurate
Provide access in understandable ways
Measure progress

Building a data foundation becomes possible when these five activities are implemented. The most effective IT leaders understand giving access to this clean, trusted data foundation leads to enhancing business value.

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Harvard Business Review on the Path to Trustworthy Data

of executives say that having a strong master data management program is important to ensuring their future success.

of executives believe their organizations are underinvesting in their enterprise-wide data strategy.

of executives say their organizations rely on more than 6 data types that are essential to business operations.

of respondents who have employed MDM say their organizations' approach to MDM is moderately or very effective.

*Source: Harvard Business Review Analytic Services, June 2021

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