ALPHARETTA, Ga., June 2, 2021– Profisee, a pioneer in master data management (MDM) solutions, today announced the next step in their integration into the Microsoft Azure ecosystem – native integration with Azure Purview.

Following the successful release of the Profisee MDM platform as one of the first cloud-native platform-as-a-service (PaaS) multi-domain MDM platform and native integration with Azure Data Factory, the new integration with Azure Purview leads the market in bringing together the related disciplines of data governance and MDM to form a more complete platform for data management in Azure.

“Many MDM vendors have expanded their solutions to include light-weight data catalogs and glossaries of data in MDM, but that approach only creates governance silos and more fragmentation. The leading approach is for data governance to operate across the entire data estate with MDM participating and enforcing policies that have been defined by the governance application. Working with the Microsoft Azure Purview product team, Profisee MDM simplifies the interaction between data governance and MDM to deliver high-quality trusted data for business use within Azure,” said Eric Melcher, Chief Technology Officer of Profisee.

“As companies transition their data estate to Microsoft Azure, they need improved visibility and governance of their data assets. Azure Purview helps organizations catalog, classify and govern the broad data estate. With Profisee MDM, master data can be matched, merged and have data quality enforced across data sources. This combination forms a foundation for data governance that maximizes the business value of data,” said Mike Flasko, Partner Director of Product Management, Microsoft.

Profisee’s MDM solution natively integrates with Azure to provide organizations a fast, affordable and scalable way to align and combine data from multiple sources and enforce governance standards on source data to deliver high-quality trusted data across the Azure data estate. Integration into the Azure ecosystem with cloud-native PaaS architecture, native integration with Azure Data Factory and now a native integration with Azure Purview for data governance further streamline this process to accelerate the delivery of Azure business benefits.

Interested in learning more about Profisee’s integration with Azure Purview? Read more here.