Hello, everybody. This is Malcolm Hawker. And this is a special tenth episode, amazing, of our CDO matters podcast.

And today, I’m gonna do things a little bit differently. Instead of having a guest, it’s going to be yours truly, sharing some insights from my recent attendance at the Microsoft Ignite conference. Let me fix my camera here. It’s a little low.

Before I dive into that, though, in terms of the podcast, I’m gonna do a little retrospective on our first ten episodes. And by the way, if you haven’t seen any of the first nine, I would certainly welcome you to check out, all the podcasts available through Profisee dot com. There’s a page a podcast page or available through all of your favorite providers, Apple, Google, Spotify, you know the drill.

But looking back, we we started this podcast because well well, really, what I saw in the market was a lot of things that were just not working for CDOs.

Right? I saw a lot of the same old, same old. I’d look on LinkedIn. I would look on a various sites related, you know, that were providing best practices or white papers, ex Gartner analyst, so I know how things work from a best practice perspective at Gartner’s. And what at Gartner and and what I saw across all of these channels, across blogs and and consultant sites and analyst sites and everything was a lot of the same old, same old.

A lot of the same messages that we’ve been hearing for years, we need to be more data driven. We need to be more outcome focused. We need to quantify the business impacts of of our of our efforts around data governance, data quality, and data management, and you name it. Here’s how you build an organization. Here’s how you get stakeholder alignment. All of these things, and what I see is a lot of same old, same old, and what I see less of is a lot of moving the needle results.

Right? We know that CDO tenures are very, very short from anywhere from two to two and a half years. They’re half the average duration of the CIO. And, yes, I acknowledge that the CDO world is relatively new, and a relatively new, and a lot of organizations are still relatively low in their in overall data maturity. And so there’s a lot of headwind here against CDOs, and I acknowledge that. But when I look to the community of people like myself that are providing insights, providing best practices, providing kind of, you know, the tips and tricks as it were, on on how to be a better CDO, what I saw was a lot of the same old, same old, and very little derivation off of those courses, yet businesses have fundamentally changed.

So business has changed. Things are evolving. Things are accelerating. We’ve got disruptions on a scale like we’ve never had before.

We’ve got digital transformation, digital acceleration. We we’ve got changing consumer needs. We we’ve got all sorts of things evolving in the business landscape. Yet, when it comes to data governance and data management, it’s a lot of the same old same old. So that’s why we started the podcast.

That’s why I’m I’m particularly proud of a few of the episodes that we’ve done. All of the episodes have been great, but a few of the episodes that have really kind of, you know, I believe provided different perspectives for CDOs. When I think back, most recently, episode nine with Laura Madsen.

This is a person who recommends blowing up traditional approaches to data governance. I I think back to a previous episode with doctor Cheryl Flink where she was talking about taking more human centered, approaches to to governance and data management and digital transformation. So looking back, there there’s some stuff that we’ve done that that that that is great, and that is really kind of, I think, in many ways challenging some of the status quo. And you can look forward to that to more of that in the future, in future episodes of CDL matters.

That’s that’s really what I’m aiming for here is to try to shake the fruit from the tree and and find new, more modern, shall we say, or different, or maybe even irreverent approaches to data management that you may not be thinking about. Because out there, in in the sea of analysts and the and the the sea of of insights and best practices, what I see a lot of is just the same old same old. Some of that stuff does work, guys. Right?

So don’t get me wrong. We don’t wanna flush it all the way. We do wanna be more outcome driven. We do want to quantify the impacts of business management.

We do need data strategies. Sadly, we still need data governance. Right? These things are going away.

The foundations aren’t going away, but how we do that is really, I I think, where we need to be focused in finding different ways to execute against those strategies, different ways to, you know, conceptualize creating a a a data and analytics organization, different ways, of thinking about your data strategy and and building and defining and executing your data strategies.

These are things that I really, really wanna focus on as we move forward. So that’s ten episodes of CDO matters. I’m I’m really proud of the the progress we’ve made. I look forward to hundreds more, hopefully, as a CDO or other data and analytics leaders that you’re getting value from the work that we’re producing.

So onto Ignite.

Let me share a a few, photos from from the conference, as we go through this. Hopefully, this will work on your screen.

This was a photo that was taken, towards the end of the, towards the end of the event on Thursday afternoon as as people were kinda tearing things down and and people were already leaving. That’s why there’s so very few people at the back of the in the background here.

It’s why, it doesn’t look like a madhouse because, generally, through the previous two days, it had looked like a madhouse. There were a lot of people. There was a lot of noise. There was a lot of hubbub, which in some ways was good. But, frankly, by the end of day two, I needed some serious, kind of noise and light detox.

When I think about the event, that’s kind of, like, the biggest takeaway that I’ve got, which was it was just like this massive sensory overload. As after this photo was taken I look really kinda calm and collected here. But, after this photo was taken, I needed literally a two hour walk. I I this was downtown in the convention center in Seattle, and I and I walked all the way out to the Space Needle to try to decompress my brain after all the lights and and and input and and just kinda sensory overload of the previous two days of this event.

So it was very, very interesting. Kinda stepping back, the Microsoft Ignite conference is their big is their Microsoft’s big event of the year. Right? So they they they they they cover everything here from from Windows to their hardware, their Surface, tablet to, you know, operating system related stuff.

Obviously, the cloud and Azure, network security, you name it. Everything that Microsoft does or sells or support is is touched on on this event.

It had over two hundred thousand attendees online.

There were about thirty five hundred attendees that, that were in person including about, the number I heard was around three thousand ish Microsoft employees, which which doesn’t surprise me at all either.

So in person, maybe about six thousand people in the convention center of which thirty five hundred were paid attendees. And then there were two hundred thousand people online, which is which is a staggering number if you think about it. The people in person paid a decent chunk of money to be there.

I I don’t wanna quote, you know, exact numbers, but it was thousands of dollars. And I was just struck by the number of people that I would run into who were from overseas, who had come from Brazil, or who had come from Argentina, who had come from Germany, or even Asia. So there were a lot of people here that traveled from around the world to be at a conference that you could attend for free.

Now usually, when you attend these conferences, you know, you expect a few things. Right? The in person event is supposed to be mostly about networking and interfacing and finding birds of the feather and and and being able to interact one on one with those people. But if there was one thing other than the sensory input and sensory overload, if there was one thing that was really kind of the the biggest drawback of this conference was that it was as a data and analytics person, as as somebody who lives in the CDO realm, it was really challenging to find anybody who was even remotely aligned to my world.

I found that rather perplexing given one of the five kinda key pillars of of the conference, one of the five kinda themes that were that that Satya, the CTE the CEO outlined on day one was becoming a data driven organization. This is one of the reasons why Profisee sponsored. This is one of the reasons why I attended. It was like, awesome. Data driven. Let’s do this. We certainly need more of that.

But of the thirty five hundred attendees, I don’t know the actual number, but I would be surprised, frankly, if if more than a hundred of them were were were really kind of focused on data analytics. And probably a significant subset of that were were CDOs. I I’d be surprised if there was a single I would be surprised if there were over ten CDOs there. I certainly didn’t run into any.

Microsoft tightly controlled access to information about the attendees and had a lot of controls around access to attendee related information even from a sponsorship perspective.

So you really didn’t kind of know going in what to expect from a networking, perspective, and and it just wasn’t there.

So if you just kinda look at this at this one photo, what you see, is in essence, I’m standing at this large stage. They called it the hub. It was a really unique layout where this this hub was in the middle of a large expo hall. It was kind of like theater in the round. If you’ve ever gone to a theater experience, like, you know, like a Shakespearean theater experience where it’s just a stage in the middle and you can everybody can kind of encircle, that that stage.

But this is where they would hold, like, the kind of, like, big message type, presentations where it was, the the kind of the the the keynote as it were, of a of a of a given of a given theme or of a given conference track, but they were running all day long on this stage. So about every fifteen minutes to half hour, there was some other big presentation that was going on on this stage where it was just like kind of being in person at a large television event. Right? The the joke that I was telling is, like, this seems like a combination of a of a conference for for for for for technology people and and and, at the Oprah Winfrey Show where they would have these, you know, these big kind of productions where a producer would come on and say, okay, guys.

We’re live in five, four, three. And and then all the lights would come on and, you know, and applause signs. Well, there wasn’t any applause signs, but, clearly, they wanted you to clap. And and and surrounding the stage were all of these giant screens that was also kind of showing what they were were taping or recording or or or streaming live online on on this stage.

So there was a lot going on, and there was a lot of noise that was at this main stage that was pretty much constantly running through the entire two days.

The odd thing here was was that, you know, again, the two hundred thousand people that were watching these presentations online didn’t pay anything, but the people that were there had paid.

But this this this kind of focus on this the the production of of these presentations was just so overwhelming and so loud that it really made any sort of networking hard. You didn’t know where to find any of the birds of the feather. You would go to some of the the the presentations that were aligned to your world. And and even then, for for me, the the the fit was just really, really, really, tenuous, and and I think it would be the same for for any CDO who who attended. So, we’ll continue the the discussion here. But, I mean, the kind of key takeaway here was a lot of sensory input. It was a very unique, format, and, it was challenging to network.

So is our, online events dead? Is is this kind of, like does this signal some sort of, you know, broader trend in the market here? No. I I I don’t think so at all. I went to four different events.

I’ll leave through some of the the photos that I took. Here’s here’s an example of of the taping of one of these types of events or one of these presentations where this is being streamed to the all two hundred thousand attendees.

So our online events or our on-site in person events dead? Most certainly not. I I went to four this year. I went to ignite.

I went to the DJI Q conference in San Diego. I went to the CDOIQ conference in in in Boston.

I went and I went to the Gartner conference, data and analytics conference, in September in Orlando, and they were all full. They they they were they were completely full, and so there’s most certainly a demand for for on-site events. Now whether this is a kind of a just a post COVID phenomenon, I I really don’t think so because people want to interact and they want to network and they want to go find other people and and meet their peers and understanding what their peers are doing to overcome data related challenges and so on and so forth. So I don’t think at all that, on-site conference experiences are dead. What I saw from my personal experiences this summer of the four events that I did attend, quite the contrary.

Now what does that mean, though, going forward for events that all of them, all the ones that I’d attended, with the exception maybe of Gartner, I had some online component. So it’s pretty clear that the conference, producers and the conference companies and the and the software companies that are putting these conferences on are are trying to get some form of a hybrid experience.

What would that hybrid experience look like? I’m not sure it would look very much like what I experienced at Ignite at all.

When I did have a have a chance to talk to people, getting lunch or getting breakfast or running into people in the hallway, you know, I was out there pressing, you know, a lot of palms and having a lot of conversations. And every time that I did get the opportunity to talk to somebody, I asked them, what’s your experience like? You know? Are are you enjoying the conference? Are you getting value for the thousands of dollars that you that you invested to come here? And to every one of those people, I I I I promise you what I heard, from from every one of them was some expression that they felt that the online experience was was the dominant experience and that the on-site experience was kind of the second priority for attendees. Everybody said that they felt like the on-site the on-site experience was was kind of being sacrificed to this online experience and and that they weren’t getting much from the on-site experience.

And most of the people that I talked to said, yeah. I’m probably not gonna come back next year because if I can do all this for free and have largely the same experience and and and and I don’t get the benefit of networking. I don’t get the benefit of talking to vendors. That’s another thing, by the way. There was no exit exhibit hall, which I know a lot of people would like, but some people do actually enjoy interacting with vendors and being able to go talk to to others about their solutions.

But if you don’t get the networking, if you don’t get to interact with vendors and you don’t get the kind of the peer one to one, opportunities, well, then why would you attend in in person? Right? It would be really, really tough to justify spending thousands of dollars if you can do the exact same thing online. So what would I think the question is is that what would a good hybrid experience look like? Well, it wouldn’t look like this. I don’t think. I think it would look a little bit more like what I experienced at the CDOIQ conference conference, MIT campus, earlier this summer, where the the premium, the focus, the priority was clearly the on-site experience where you paid several thousands of dollars for the on-site experience, but then you paid a few hundred for the online experience.

Where in that event, all of the presentations were being streamed online and they were leveraging the infrastructure of MIT and that was pretty cool. So, you know, the online streaming, every presentation was streamed online. They did have a an app. It was called Hova, which I thought was fantastic.

Really, really well executed where if you were online, you could interact with the content, you could chat, and where there was a moderator in every single room that was responding to the chat. So at the end of every presentation, when it was when it was q and a time, the moderator would would look to the Hova app and would get questions from, you know, in the room, and then they get questions from online, and people could type in their questions. And it was it was very, very well executed where the premium was still the on-site experience where all the presentations were on-site and, you know, you could meet the presenter, you could still meet some of the vendors, you could network, and there was a big premium around network and meeting other CDOs and talking about challenges and and meeting other other others in your space.

But where there was an online experience as well where you could attend every presentation and where you could interact virtually.

To me, that experience was a great hybrid experience. Ignite was just pretty much all online. I don’t really understand why anybody would wanna attend a person.

Looking at this this photo that I’ve got up, here’s a great example of some of the things that I was talking about where you have the stage the hub you can see up in the top left there. It’s just the edge of one of the screens top right is another edge of one of the screens so that so this whole round area was covered with screens and they were where they were amplifying the sound that was coming from the main screen or from the main stage, I should I should say.

But surrounding all around is where you would do things like expert meetup. So they did, like, kind of a genius bar type thing where you could go and meet up with with experts, on partner solutions or on Microsoft solutions. But to have those one on one conversations at the kind of the genius bar type experience and maybe that’s, you know, my, Microsoft would wouldn’t enjoy me, using a an Apple meta log metaphor here.

But at the expert meetups, there was so much noise coming from behind you that you’d pretty much have to be yelling to somebody to ask your question. And I think for a lot of people that that would be kind of demotivating that you wouldn’t wanna try to go have a compelling deep question about some, you know, really complex technical challenge while you’ve got a TV show blaring over your shoulder. You can see here over the extreme right, there’s, like, one of the boom mics. There were multiple boom mics over in the left.

In a TV studio. Here’s an here’s here’s another photo where, you can see, like, again, here the key presentation here is about a new Windows eleven release. Interesting.

As a CDO, not that compelling to me. I don’t manage desktops, but, okay, it’s interesting. But, you know, where you can see all these people that were kind of crowded around the hub, these were the attendees. You can see up on these giant screens where, the the content that was being presented on the stage is being presented on the screen.

And over on the right hand side, you’ve got kind of real time chat, which which was interesting where there were people that were there in person that were on their phones, you know, head down, that were, you know, that were interacting with with the presentation virtually, and it’s being presented on the street on this on the kind of the live stream, but they’re standing right there. You you see you see this often, right, where you go to a presentation and there’s somebody in person, but somebody’s got their head down and they’re and they’re watching the presentation, like, on on their screen.

And no judgment there, but it was just a it’s just a little bit of an interesting situation. Something else that was rather odd was that, a number of the presentations that didn’t happen on this main stage, right, that didn’t happen on the hub. So So if you kind of look around, you kinda see to the back there. There’s, like, pod six.

You can see kind of pod eight. They had these all surrounding the hub. They had these they call them pods, and they were kind of, like, breakout type rooms, but they really weren’t rooms. There were, like, three core three fourths of a room.

So there was two walls and a back wall, but it was all open to the front where the front of the pod would be exposed to all the noise coming from this hub.

But but, anyway, where one one of the odd things was is that, you know, they they would be giving presentation in these pods. So it’s a presentation about, you know, rolling out Microsoft Teams or some other strategic initiative from Microsoft, and that would that’s that’s cool. And then there’d be on the presentation, there’d be some, some vice president, you know, giving a presentation about something important. And what happened to me was I was watching one of these presentations.

I can’t remember exactly what it was for. And I’m watching one, and then I and and I see this person know so and so, you know, vice president, corporate, Microsoft. I said, oh, okay. That’s cool.

And then I look over, and and she’s standing right next to me. It was like and I’m like, I’m looking at the screen. And then and then she then she waves. It was it was kind of funny.

It was just like this. I’m like, wait a minute. Do you have a doppelganger? Like, do do you have like, is it no.

No. That’s you. That that’s you. I struck up a conversation with her. She was she was lovely.

It was great. But, to make a long story short, a lot of the presentations from Microsoft executives were prerecorded, including the keynote.

Right? So so the keynote, the the nine AM of the first day, the CEO of Microsoft, his keynote was entirely prerecorded.

I don’t know. That just to me, it was like, okay. Wait a minute. Could would would Marc Benioff prerecord a a session at at Dreamforce? Right? Would would others I don’t I don’t know. Again, no judgment.

Maybe they had anticipated in doing all of this online, and then the move to on to to on-site was a last minute thing. I don’t know.

But, you know, for the money, right, doing everything prerecorded just it’s I don’t know. It’s just it was just it was just a little weird.

Here’s one example. This this photo here is, this is one of the kind of the breakout type sessions, where you’d have one presenter. You can you can see this person here. This one was about Microsoft Viva, and how to deploy Microsoft Viva. And and this was one of the the, busiest kind of breakouts that I ever saw. Typically, the, you know, the attendance was maybe about a third of this for the average breakout.

But you’ve got this one person there presenting on a on a relatively small screen that is being streamed online. And then and you can see there’s one little speaker there on a pedestal.

And they got one little one little speaker, to amplify the sound into this giant room where directly behind everybody, actually over to the left, was that hub where there was some other TV production going on where there was a ton of noise. Directly over to the left is another one of these expert meetups where there’s a ton of noise coming from there, and and on and on. So, just just a really, really interesting experience.

Here’s another shot of the the hub, which was the the main stage, and I can’t even imagine how much money we’re looking at from from an audio visual, perspective here. Like, you know, the the the boom, equipment and and cameras and and all of those lights. And you you can kinda see here there’s there’s three people, so they’re having kind of, like, a Fireside y type chat, which was a which was a common format. At the very least, though, these these folks were were were there and having the conversation.

Interestingly, this this was in advance of this was I took this photo while the keynote was happening.

So they were setting up for the next presentation, on the hub, but you can see just over on the on extreme right there that’s actually of the, the CEO of of, of Microsoft as he’s giving his keynote.

So this is this this this amount of activity was even happening while there was a keynote, but just, you know, so much money being spent clearly on all the AV and their production, which was flawless, by the way, at least from my perspective being on on on-site. I don’t know if it was, you know, flawlessly executed while, while people at the two hundred thousand were watching online.

But, but, yeah, this will give you some idea of the amount of money that was spent to execute on this, which is, certainly not not trivial.

Here’s examples of those pods that I was talking about. This is, one of the more calmer points of the, of the presentation, maybe, maybe earlier in the morning or later in the afternoon. I can’t quite recall.

But where you can see, like, these are where the breakouts would happen. Right? Where so these are where the individual session tracks would happen. They had one little separate area that was was kind of in an auxiliary auxiliary area in another area of the convention center that was, for for separate conversations, but most of the content was presented in these pods, eleven, twelve, thirteen.

We actually did a presentation in in pod thirteen, which turned out to be less than optimal because it was closer to that hub so that we were competing with what was happening on that hub. And, again, from a sound perspective, it was just it was just really, really tough. You couldn’t put a lot of people in the in those pods, just just from from size limitations over in the left is is the, is the expert meet up there. You can kind of see just kind of the edge of what might be that that that genius bar type experience.

They did have a lot of seating areas that was nice where you could sit down rather common to see people you know face down on their on their phones or their laptops as they were watching online content.

It it you know, online, there was five x the, the the options. Maybe even more than that, frankly, guys. Like, six x, seven x. Like, for everyone on-site presentation, there were seven or eight or nine that were going on online, which is good, but, you know and maybe I had a poor strategy here, because I was like, okay. I want I I I’m going to prioritize online because I wanna be able to go and talk to people and meet other people and meet the presenters.

So I didn’t. I I consciously chose not to participate in some of those online, presentations. Maybe I should have, in retrospect because attending those individual events were, again, was was just tough was even just tough to to hear a lot of what was, a lot of what was going on. And it wasn’t just the hub where there were large screens. They had other large screens, set up in certain areas where you could actually on a large screen. You can kinda see it towards the back of this photo, the back left of the photo.

What was interesting where you could go and sit and watch a, a stream of a presentation from from wherever wherever that stream was coming from. They had multiple, locations that were creating content. So it wasn’t just Seattle. They had that London. They had, I think, location in Germany and France, Sydney, Australia, I believe. So they had these kind of kind of hub and spokes where there were other places that were producing content as well. We could go watch that content.

But but in this kind of smaller area where I don’t know if you’ve ever done a silent disco, where where you go put on the headset and and you’re hearing your music and maybe somebody else is hearing their music. But, like like, I call them the silent disc goes where you could go to a silent disco to watch, and participate in an online presentation that wasn’t happening on-site.

I only did that once though.

Just again because it was like, hey. My company is paying for me to be here. I gotta be out there shaking hands, man. I I I don’t wanna be in silent disco, when maybe maybe I should have been. I don’t know. But it was, again, clearly, the the focus was was kind of online.

So that’s that’s that’s that’s in a nutshell, that’s Ignite. Let let’s really kind of summarize here.

I’ll I’ll stop sharing.

You know, what worked and what didn’t work from an Ignite perspective? Well, we’ve already talked about a lot of the things that didn’t work.

You know, when I look back on top of just the kind of the the overall experience, the food certainly didn’t work. Oh, boy. Like, I’ve had some bad food at conferences.

I’ve had some pretty good food at conferences, frankly. So just came back from Gartner where, yeah, it’s, you know, it’s it’s food for the masses, and maybe the chicken is a little overdone or the fish is a little dry.

Boo hoo. Right? But you’ve got a protein. You’ve got some sort of starch. You’ve maybe got even a little bit of the salad.

You’ve got some vegetables. It’s it’s it’s it’s a square meal, and and there’s some attempt to make it taste pretty good, and and there’s some effort to to provide a hot meal that that’s gonna fill you up and provide that energy that you need to get through the the busy afternoon of a conference. That was Gartner. That was certainly CDOIQ, certainly DG, data governance information quality where where there’s an attempt to provide some some decent quality food.

Oh, boy. Not at Ignite.

It yeah. It I mean, you know, the the the the burrito. Right? Like, so here’s your lunch burrito where the the wrapper it was a kind of there was a layer of paper and a layer of foil, but where the paper had kind of fused into the the the tortilla shell. So it was this combo paper cord melange, with the stuffing inside that was mystery stuffing. Like, oh, it’s just bad.

Thankfully, I’m gluten free. So I went over to the kind of the special table, but I’m I’m, you know, I’m watching others eating and I’m watching others reaction as they’re going through this food.

And and both over both days, it was just like, oh my goodness.

But I was gluten free.

And so for me, it was the vegan option. There wasn’t a specific gluten free option. It was okay. Get get do vegan or or or do nothing.

I it turned out the vegan option actually was slightly better, but but still, it was like this this little cup like you would like at the Froyo place. You know, you the about that size of cup that you get Froyo in. I don’t know what that is. I don’t know.

I’m I’m I don’t do, imperial measures very, very good. Fifteen ounces, sixteen ounces, whatever that is. Like, I don’t know.

But a little cup full of, like, rice and, it’s not it’s not meat, like, the the the faux meat, and and and some beans and, kinda dried out, not very tasty, but at least there was, you know, there was there zedible.

But, yeah, food was, food was was was not good.

What else didn’t really work that well? I I mentioned this, just an incredible diversity of events and a diversity of topics.

Tough to tough to network.

Tough to find anybody who’s focused on data and analytics.

The portal was not really that well optimized for the mobile experience. It didn’t feel like, the the ambiance already talked about that. It was like being in a casino in a in a TV studio.

So enough picking on Microsoft. What what did work?

Well, I think I think the online experience was probably exceptional. I I just don’t know because I didn’t participate in that because I paid a lot of money to be there in person. But I suspect the online experience was fantastic.

If you went and you are you know, you participated online, you’ve got some comments here. Plea please add them to the comment section because I I’d love to hear it. What else worked? The snacks were the best snacks I’ve ever had without a doubt.

So in the afternoons, like, instead of the, you know, here’s your cookie or your cake or some other high sugar thing that’s gonna put you to sleep from three to five PM, the snacks were great. They were they were like KIND bars. There were Jack Link’s jerky. There was fruit.

There was sodas of of every of every sort imaginable plus water.

That certainly worked. There was a lot of comfy places to sit. I’ll I’ll I’ll give them that. The Seattle Conference Center was was relatively easy to navigate and easy to get around, and it wasn’t like these giant places in Vegas where your feet get sore going from one end to the other.

So it was relatively compact and relatively easy to navigate. Those were a few of the areas where where it was done well. There was a lot of content. There was a lot of insight.

It’s just wasn’t that relevant to the average CDO. I would have a really hard time recommending for for any CDO to to go.

And even the data centric presentations were really not really about data. They were about infrastructure.

Right? They were about, you know, using, Azure and the, intelligent data platform, how to migrate to the cloud and and why you should be in the cloud and how to do better analytics in the cloud.

But it really wasn’t around the how to. It was it was around the infrastructure. It was around the technology.

So if you’re a CDO that’s looking for best practices, that’s looking for, you know, guidance in what other people are doing and and how to implement and how to how to operationalize your data, how to get business value from your data, you didn’t get that at all at Ignite. What you got was how to how to stand up a an infrastructure for data management. Right? How how to how to deploy a data governance technical solution, AKA Purview, how to deploy, you know, large scale data warehouses, data lakes, in the cloud. Okay.

Those things are important, but more than likely for a lot of the CDOs that I work with, that’s the CIO’s problem. That’s not necessarily the CDO’s problem. So I’d have a really, really tough time recommending for a lot of CDOs to attend next year. Alright, guys. That’s it for episode ten of CDO matters. Thanks so much for coming along for the ride. Really welcome to check out any previous episodes of the podcast.

I can’t look forward enough to the next ten and then the ten after that. And the ten after that, we’re gonna continue to improve. We’re gonna continue to have great guests. We’re gonna have great topics, and we’re gonna continue to kind of shake the fruit from the tree here, to get better perspectives, new perspectives, and more modern perspectives on how to become more data driven. So with that, I will say thanks for coming. Thanks for being here and listening, and we’ll see you on the next next episode.