Golden record management is the process of creating and maintaining a single, accurate, and consistent version of essential data about an entity—often referred to as the “single source of truth.”

In Master Data Management (MDM), a golden record combines verified, deduplicated data from multiple systems, providing businesses with a complete and reliable view of critical information, whether it’s about customers, products or other business entities.

A golden record is essential for businesses aiming to use data as a competitive advantage. It ensures that every department and system has access to consistent and accurate information, eliminating duplicates and inconsistencies across data sources.

This single, reliable view is especially valuable for customer data management, as it enhances customer experiences, improves decision-making and reduces errors due to data discrepancies. By providing a unified view, golden records are foundational for analytics, personalized marketing, regulatory compliance and other data-driven initiatives.

Maintaining and updating a golden customer record involves regular processes to keep data current, accurate and relevant. This can be achieved through data quality checks, data deduplication, and integration with other systems for real-time updates.

Profisee’s golden record management solution includes tools that automate much of this process, such as match and merge rules, data validation and automated workflows, ensuring that your golden records are always aligned with the latest and most accurate data from across your systems.

Implementing Profisee’s golden record management solution involves a structured approach to consolidate, cleanse and unify data from multiple sources. The process starts by defining key data attributes and the rules for matching and merging data.

Profisee’s platform offers configurable workflows, advanced deduplication, and data governance features to streamline the setup. The platform integrates seamlessly with systems like Microsoft Azure and other enterprise platforms, allowing businesses to quickly establish a comprehensive golden record management process, unlocking valuable insights and making data readily consumable for analytics, AI and business operations.

Profisee MDM’s matching capabilities encompass support for exact character matching, fuzzy matching and other common match types. These features distinguish it from other MDM solutions and cater to diverse matching needs within organizations.

You can use data from any source. Import your data, and Profisee will automatically match potential duplicate records using fuzzy matching. From there, you can configure matching and survivorship strategies to merge duplicate records based on your unique requirements and keep the best information from across your source systems in the form of a golden record.

A golden record refers to a single, authoritative and reliable version of a particular piece of master data within an MDM platform. It represents the most accurate and complete representation of that data entity, often aggregated from multiple sources and cleansed to ensure consistency and reliability. The golden record is the product of matching, merging and survivorship, where the most accurate information from multiple sources is consolidated into a single record.

Survivorship refers to the process of determining which data values should be retained or “survive” when conflicting or duplicate data records are merged or resolved. In many cases, multiple sources (or silos) of data may contain conflicting or duplicate information about the same entity (e.g., customer, product). Survivorship rules are used to resolve these conflicts by determining which values should be considered authoritative and retained in the merged or consolidated record, often resulting in the creation of a golden record.

Profisee uses an ML-powered matching engine to automatically match duplicate records. Matching records are then displayed side-by-side in a match group for data stewards to review, where they are also given the option to merge records. Once a steward selects candidate records for merging, they can choose “winners” from the information in candidate records to survive the merge and be stored in the golden record. Data stewards have a chance to review merge criteria before making any changes that will affect records. Full audit trails are available in the Profisee Platform for data steward review.