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Why do some data management programs succeed and others fail?

Join Profisee for a hands-on workshop led by former MDM VP and Gartner Analyst Bill O’Kane to learn about the mission critical role business cases play in getting data management programs approved and funded.

The #1 reason of data management program failure, is the failure to create a business case that fosters real business outcomes.
Workshop takeaways will include:
  • Learn how a well-formulated business case can help you powerfully and accurately articulate and prove the benefits of data management
  • Learn the most common mistakes organizations make when introducing, scoping and justifying a data management program
  • Get take-home guidelines on maximizing the delivery of business benefits and leave with a framework for building a business case that proves the need and benefits of a data management program.

Tuesday, November 12th, 2019

9:00am – 9:30
Components of a Good Business Case & Business Impact Roadmap
9:30am – 10:00
Create your own (or group) Business Impact Roadmap
10:00am – 10:30
Sharing of Results
10:30am – 10:45
What Good Looks Like: 2 Good Examples
10:45am – 11:00
Final Questions & Recap
Important: The workshop class room has a max capacity of 30 people, seating is limited and will fill up quickly. Breakfast will be served during this workshop and Profisee will confirm any dietary restrictions upon receiving your registration.
Leading the workshop:

Former Gartner Analyst and Profisee VP & MDM Strategist Bill O’Kane will guide you through a framework that will help you articulate your organization’s pain points and growth opportunities to ensure and prove the need and benefit of data management program and how to create a business impact road map.

Bill O’Kane Former Gartner Analyst – VP & MDM Strategist, Profisee
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November 12, 2019, 9:00 am


London, UK


The M by Montcalm Shoreditch London Tech City
151-157 City Road

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