The Human Side of MDM

Headshot of Andrew Bitterman.

Andrew Bitterman
Senior Data Strategist

Woodie Faler
Senior Solution Architect

Learn more about how to incorporate people, process and culture into your MDM strategy

Andrew Bittermann and Woodie Faler from Onebridge discuss the human and organizational side of MDM. A big mistake many people make is thinking of MDM as a purely technical solution, relegated solely to the IT department.

A successful MDM strategy incorporates people, process and culture as well. Topics covered include data governance, data ownership, data literacy, change management and building a strong data culture.

All of this comes together with a holistic approach to ensuring data quality and being confident in the integrity of your data throughout your organization.

Watch On Demand


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with former Gartner analyst Malcolm Hawker


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