Andrew Bittermann and Woodie Faler from Onebridge discuss the human and organizational side of MDM. A big mistake many people make is thinking of MDM as a purely technical solution, relegated solely to the IT department.

A successful MDM strategy incorporates people, process and culture as well. Topics covered include data governance, data ownership, data literacy, change management and building a strong data culture.

All of this comes together with a holistic approach to ensuring data quality and being confident in the integrity of your data throughout your organization.