Myth: MDM is Only About Data Quality

August 26, 2020
11:00 am EST

Many organizations view their investment in MDM as simply a way to consolidate and maintain their legacy batch ETL processes in support of their analytics platforms. Viewing this as the end-state of MDM denies its true potential value to the business.

Join Bill O’Kane, former Gartner VP and MDM Analyst to discover how to fully exploit the integration capabilities of MDM to create a technical and business environment conducive to digital business transformation. Register for this webinar to learn:

  • What: Identify the capabilities of MDM that are often overlooked due to perceived technical complexity or lack of business vision.
  • Why: Constraining MDM to the role of enforcing data quality for batch ETL processes in support of analytics prevents the business from achieving full value.
  • How: To think about the power of MDM’s real-time integration capabilities, and how to describe and sell the outcomes they enable to business stakeholders.

Register to attend the live webinar OR to receive the on-demand recording once complete. We send out the on-demand recording within 24 hours of the live webinar.


Bill O'Kane

Bill O’Kane

Former Gartner Analyst and Profisee VP & MDM Strategist Bill O’Kane will guide you through the discussion. Bill served for eight years as Vice President of Data and Analytics at Gartner, the world’s leading industry analyst and Magic Quadrant author. He is a recognized thought leader and the world’s foremost authority on the topics of Information Governance and MDM program management, vendors and technologies, and MDM’s role within an overall enterprise information management strategy.



August 26, 2020
11:00 am EST


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