Who Needs to Be Involved in Your MDM Strategy? As your organization gets started with MDM, there are numerous questions you need to ask and answer. For instance, you need to determine the business problem you’re trying to solve and how you will measure success in order to build a thoughtful program strategy. There are also several pillars of success you need to cover, such as governance, processes and standards, to name a few, to lay the foundation for a successful program.