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When CRM Is Not Enough

CRM solutions are advertised to provide a single source of truth for customer information. So why do I STILL need a data management strategy when implementing or migrating my CRM solution?

Master Data 101 – What Is Reference Data?

The next concept is reference data which is really just master data. But it’s a little different from some of your big complex core domains. So, reference data’s typically just your simple list that you use to describe things, and most of your operational applications will already have reference data embedded in them, the simple example, the list of languages I just used. Your CRM and ERP applications both might have their own list of languages that obviously have overlapped.

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