If you want to succeed with MDM, you need to be problem-minded first, not solution-minded. At Profisee, we call it understanding the ‘Why’. If you don’t know the problem you are trying to solve or the opportunity you want to enable, how can you know if the solution you implement will work for your organization, or if the solution will even solve your problem (the one that you didn’t even know you had)? As the great philosopher Yogi Berra said, “if you don’t know where you are going, you’ll end up someplace else.”