20-Page Guide on the What, Why and How of Customer 360
Why you need a complete, 360-degree view of your customers to provide a seamless customer experience, execute targeting marketing campaigns and increase your revenue.
Dive into this comprehensive guide on data quality to learn:
- What a ‘customer 360’ view is
- How a customer 360 benefits your business
- What applications and platforms claim to provide a customer 360
- How master data management (MDM) goes beyond customer 360