- Higher Education Use Case
Attracting & Retaining Target Students
How Profisee can help institutions attract and retain students with comprehensive, data-driven insights.
Attracting and retaining students aligned with the institution’s mission and values is critical to long-term success. MDM facilitates a unified student profile, enabling personalized recruitment strategies and enhancing retention efforts with better data on student needs and preferences.
Data Domains
Student, Applicant, Course
Business Problem
Limited Retention Support, Ineffective Recruitment
Teams Impacted
Admissions, Student Affairs, Marketing
MDM Impact
Unifying Student Profiles, Standardizing Admissions
Business Problem
Data Strategy
Outcomes Business Problem
Limited Visibility into Student Data
- Disconnected Student Records: Separate systems for admissions and current students lead to data silos, limiting the institution’s ability to monitor and address student needs.
- Retention Challenges: Lack of comprehensive student data hampers proactive support for at-risk students, contributing to lower retention rates.
- Ineffective Recruitment Efforts: Fragmented prospective student data prevents targeted marketing, reducing the effectiveness of outreach and enrollment campaigns.
- Inconsistent Data Across Departments: Misaligned data between departments restricts coordinated support, impacting student satisfaction and institutional reputation.
Data Strategy
How MDM Can Optimize Student Data Management
- Unified Student Profile Creation: MDM aggregates data from admissions, academic, and financial departments to build a holistic, accurate student profile.
- Data Quality Controls: Ensures data accuracy, allowing departments to rely on real-time information for support and retention interventions.
- Targeted Marketing Enablement: Provides data-driven insights for recruitment campaigns, enabling personalized outreach to attract well-aligned students.
- Continuous Data Synchronization: Integrates with existing systems to keep student profiles updated, supporting coordinated and effective retention initiatives.
Outcomes
Enhanced Enrollment & Higher Retention
- Increased Enrollment Yield: Targeted recruitment reaches students aligned with the institution’s mission and goals, improving enrollment success.
- Improved Retention Rates: Proactive support based on real-time data enhances the student experience and reduces attrition.
- Stronger Brand Reputation: Positive outcomes for students reflect well on the institution, attracting future applicants and stakeholders.
